Tennessee’s defense is firing on all cylinders as they prepare for their season opener against Furman, with coordinator Jim Knowles praising the unit’s discipline and attitude. On offense, running backs coach DeRail Sims is thrilled with his team’s progress in ball security and pass protection, eager to see them translate that polish into game action—and have fun doing it. With Neyland Stadium packed and kickoff set for 3:30 PM ET, this marks the start of a new era for the Vols—focused on execution, habits, and turning preseason work into real-game magic.

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The University of Tennessee just dropped a major financial move with a $120 million, 10-year jersey patch deal with First Horizon Bank, covering nearly every sport from football to rowing — all while keeping basketball’s branding separate. Athletic Director Danny White praised the longtime partner for aligning with UT’s values and helping keep programs competitive in an evolving college sports landscape fueled by NIL and rising revenue needs. And yes, the Vols are back in Adidas gear with a Dolly Parton helmet sticker to celebrate homegrown flair — proving big business meets Tennessee spirit.

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Tennessee just locked down a $120M+ 10-year deal with First Horizon Bank — covering football and Olympic sports — as part of its bold push to monetize athletics. This follows their first jersey patch partnership with Axle Logistics for basketball, signaling a new era of big-money sponsorships built on shared values like innovation and community. Athletic director Danny White praised partners who lead in their fields, highlighting how these deals are reshaping college sports’ financial landscape.

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Tennessee football and Olympic sports are getting a bold new look with the orange and white First Horizon logo now proudly displayed on their jerseys — the first time in program history any sport has featured a sponsor patch. This long-standing partner, who’s supported the Vols for 34 years, is finally taking center stage, debuting on game day September 5th for football and rolling out in 2026-27 for Olympic sports. While exact figures remain under wraps, insiders say this deal could be worth over $120 million over ten years — joining UT basketball’s Axle Logistics partnership, which brings in $15M annually. As college athletics evolve with Name, Image, and Likeness rules reshaping revenue models, programs like Notre Dame and Ohio State are following suit. It’s a powerful signal: the Vols are embracing visibility, innovation, and financial strength to keep their athletes at the top of their game.

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Tennessee Vols just inked a $120M+ 10-year deal with First Horizon Bank, bringing jersey patches to football and Olympic sports — separate from basketball’s existing branding. The move comes right before their opener against Furman, complete with a Dolly Parton helmet sticker, signaling a bold new era of college athletics branding and financial power.

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Tennessee’s running backs coach DeRail Sims drops a powerful preview of the Vols’ season opener against Furman, spotlighting a team locked in, ball-savvy, and ready to dominate. He praises the offensive line’s focus on pocket protection and how they smartly rotate reps among running backs—giving everyone game-like experience under pressure. Sims raves about QB Faizon Brandon’s meteoric growth since January, calling him mature, film-studying, and game-ready. Behind the scenes, the running back room thrives on trust and vulnerability, with no egos—just relentless improvement. And don’t sleep on Justin Baker: his pass-protection IQ and playbook mastery make him a cornerstone. Sims is confident this depth and cohesion will carry them through the season.

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Tennessee’s new defensive coordinator Jim Knowles is setting an impossible bar for the season opener—zero yards, zero first downs, and a complete shutout. It’s his debut with the Vols after leaving Penn State, and while they’re heavy favorites against Furman, the real test begins fast with Georgia Tech and ranked Texas looming. Knowles is taking full ownership of the defense’s performance, pushing for elite prep and tempo to handle any challenge. With star safety Edrees Farooq out for the year, backups DeJuan Lane and TJ Metcalf are stepping up, while Qua Moss is cross-trained for versatility. The pass rush also lost Chaz Coleman, but Jordan Norman is expected to lead the charge alongside Christian Gass and Mariyon Dye, using creative schemes that impressed even during practice against their own offense.

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Tennessee’s defense is firing on all cylinders as they prepare for their season opener against Furman, with new defensive coordinator Jim Knowles leading the charge. He’s confident in his team’s readiness after a disciplined fall camp, emphasizing that practice makes permanent—and if mistakes happen on game day, it’s his fault for not preparing them right. Despite key absences like Edrees Farooq, depth is being built through cross-training players like Qua Moss and backups Sidney Walton and Dylan Lewis. Knowles praised how quickly his players absorbed new schemes, highlighted improvements in tackling, and voiced relief over Arion Carter’s reduced suspension—calling him a vital leader whose impact will be felt when he returns.

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