Tennessee’s defense is firing on all cylinders as they prepare for their season opener against Furman, with coordinator Jim Knowles praising the unit’s discipline and attitude. On offense, running backs coach DeRail Sims is thrilled with his team’s progress in ball security and pass protection, eager to see them translate that polish into game action—and have fun doing it. With Neyland Stadium packed and kickoff set for 3:30 PM ET, this marks the start of a new era for the Vols—focused on execution, habits, and turning preseason work into real-game magic.

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The University of Tennessee just dropped a major financial move with a $120 million, 10-year jersey patch deal with First Horizon Bank, covering nearly every sport from football to rowing — all while keeping basketball’s branding separate. Athletic Director Danny White praised the longtime partner for aligning with UT’s values and helping keep programs competitive in an evolving college sports landscape fueled by NIL and rising revenue needs. And yes, the Vols are back in Adidas gear with a Dolly Parton helmet sticker to celebrate homegrown flair — proving big business meets Tennessee spirit.

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Tennessee just locked down a $120M+ 10-year deal with First Horizon Bank — covering football and Olympic sports — as part of its bold push to monetize athletics. This follows their first jersey patch partnership with Axle Logistics for basketball, signaling a new era of big-money sponsorships built on shared values like innovation and community. Athletic director Danny White praised partners who lead in their fields, highlighting how these deals are reshaping college sports’ financial landscape.

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