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  • How Evergreen Content Elevates Your Marketing

    How Evergreen Content Elevates Your Marketing
    2025/06/19
    You’ve probably heard the term evergreen content tossed around in marketing circles, but what exactly is it, and why does it matter? In this episode of Talk, we’re breaking it all down. From defining what evergreen content really means to showing you how to create and use it across your platforms, you’ll walk away with a solid strategy for building long-lasting content that continues to deliver value (and traffic) over time. What You'll Learn in This Episode What Is Evergreen Content? Evergreen content is timeless, relevant, and consistently valuable. Just like an evergreen tree keeps its leaves all year round, this type of content stays fresh and useful to your audience no matter when they find it. Examples include how-to guides, FAQs, tutorials, checklists, resource lists, testimonials, and step-by-step walkthroughs, all of which continue to serve your audience and your brand long after you’ve hit publish. Why It Matters Longevity: Evergreen content can be discovered months or even years after it's published, giving you long-term ROI. SEO Benefits: Because it's always relevant, search engines love it, and that means better visibility. Consistency: Having evergreen pieces in your content bank allows you to stay visible even when you’re short on time or inspiration. Repurposability: Evergreen content can be re-shared, reformatted, and reused to save time and increase reach. What Makes Evergreen Content Effective? To stand the test of time, your content should: - Focus on timeless topics that your audience will always care about - Provide real value, education, insight, or a clear answer - Use simple, jargon-free language - Be detailed and helpful, giving the reader or viewer a clear win Formats and Examples Evergreen content can live in many forms: blogs, videos, webinars, eBooks, toolkits, and even paid resources. Think FAQ pages, “how to” blog posts, testimonial videos, or digital products that help your audience solve consistent problems. For example, case studies, walkthroughs, and even your newsletter opt-ins can be evergreen, especially when supported by a content bank strategy and marketing tools that reshare and schedule them regularly. Getting Started Begin by identifying your core topics, the things you want to be known for. Think about common client questions or recurring issues in your industry. Use those as inspiration to create blog posts, videos, or downloadable resources that speak directly to those needs. Once you’ve created your evergreen content, don’t forget to: - Optimise it for search (use keywords, clear titles, and headings) - Promote it using your marketing assets (like MeetEdgar for rescheduling) - Revisit and refresh it every few months to keep it current and valuable Key Takeaway Evergreen content is the reliable foundation of your marketing strategy. It keeps working even when you’re not, helping you show up consistently, build trust, and grow your visibility over time. Action Step Dedicate time this month to mapping out 3–5 evergreen topics for your business. Start by answering your audience’s most common questions, and then build from there. The sooner you start depositing into your content bank, the more you’ll have to draw on when you need it most. Ready to Get Support? Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Head to your favourite podcast platform, leave a review, and share how this episode helped you get clearer on your content strategy or gave you the nudge to finally start that evergreen content plan. Your words make a difference and help us keep delivering ideas that spark impact. Highlights 00:00 Introduction to Evergreen Content 00:41 Defining Evergreen Content 01:47 The Value of Evergreen Content 03:13 Characteristics of Quality Evergreen Content 04:28 Examples of Evergreen Content 06:38 Creating Your Own Evergreen Content 07:20 Optimising Evergreen Content for SEO 08:12 Final Thoughts and Encouragement Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle MeetEdgar https://snip.ly/meetedgar The Marketer’s Toolkit https://www.enevergroup.com.au/the-marketers-toolkit/
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    10 分
  • How to Integrate Marketing Automation with a Human Approach

    How to Integrate Marketing Automation with a Human Approach
    2025/06/12
    Let’s explore the beautiful balance between automation and authenticity. As busy business owners, there’s a mountain of marketing tasks to handle, and it’s easy to drop the ball. That’s where automation steps in. But how do we do it without losing the human touch that makes our brand unique? Let’s explore the systems, tools, and mindset shifts that help you automate the repetitive stuff, while keeping your personality and care front and centre. What You'll Learn in This Episode The Purpose of Automation in Marketing Why automation is essential for productivity and consistency How it helps reduce human error and ensures marketing doesn’t fall through the cracks What You Can Automate Video distribution: Upload once, distribute to multiple platforms using tools like Repurpose.io Social media scheduling: Tools like Metricool and MeetEdgar help you stay visible, even when you’re busy Email marketing: Set up automated nurture sequences and newsletter feeds using MailerLite and RSS E-commerce workflows: Automate product updates and abandoned cart sequences to boost engagement and conversions Keeping the Human Touch Remember: you're still the voice behind the content Automation frees you up to focus on strategy, service, and creativity Tools like Descript help streamline your editing without removing your personality Bonus Tools & Tips Use Zapier to connect platforms and automate cross-tool workflows (like syncing bookings to your CRM) Automate timely follow-ups to stay responsive without being overwhelmed Build your automation strategy step-by-step, and regularly check to ensure it's still aligned and effective Key Takeaway Marketing automation isn’t about replacing you, it’s about supporting you. When used wisely, it keeps your message alive and your audience engaged, even when you’re off doing the things that really matter. Action Step Pick one repetitive marketing task this week and ask: Can I automate this? Then implement the first step using the tools mentioned, or dive into the AI Sync & Automation Hub for ready-made workflows and templates. Let’s make your marketing flow with heart and smarts. Highlights 00:00 Introduction to Marketing Automation 00:46 The Power of Automation in Marketing 01:48 Automating Video Distribution 02:35 Social Media Scheduling Tools 03:27 Automating Email Campaigns 04:33 Enhancing Human Touch with Automation 04:56 Advanced Automation Tools 06:22 Final Thoughts on Automation Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle AI, Async & Automation Hub https://enevergroup.thinkific.com/courses/aaahub Metricool https://snip.ly/metricool MeetEdgar https://snip.ly/meetedgar MailerLite https://snip.ly/mailerliteeg Repurpose.io https://snip.ly/repurposeio Descript https://snip.ly/descript Zapier http://snip.ly/zapiereg
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    7 分
  • Building a Network to Support Your Course Creation

    Building a Network to Support Your Course Creation
    2025/06/05
    Course creation is exciting, but let’s not sugarcoat it, it’s a big project. It’s easy to get overwhelmed, even if you’re seasoned at sharing knowledge. That’s why in this episode of Talk, I’m pulling back the curtain on one of the most overlooked (but vital!) elements of building a successful course: your support network. Because course creation is not a solo sport, it’s a team effort. And the creators who make it to launch with their sanity intact are the ones who don’t do it alone. Why Your Course Creation Network Matters While everyone talks about content and tech, not enough people highlight the power of having people in your corner. Your network brings: Accountability to keep moving forward Perspective from real learners Encouragement when impostor syndrome hits Practical support to fill in skills gaps like tech, visuals, and editing These aren’t just nice-to-haves. They’re the fuel that keeps your course moving toward the finish line. Six Key People to Have in Your Course Creation Circle You don’t need six separate people, but you do need these roles filled: The Brainstorming Buddy Your idea-shaper. Helps you clarify your audience needs, refine your content, and map out your course vision. Think business bestie, mentor, or a co-coach like me. The Accountability Anchor For those days when Netflix seems more appealing than filming module three. They’ll keep you focused and celebrate wins, no matter how small. The Beta Tester Early access users who give you valuable feedback, help you improve your course, and often become your strongest testimonials. The Tech Whisperer Tech doesn’t have to be terrifying. Whether it’s uploading videos or integrating platforms, this person helps keep things flowing smoothly. The Visual Support Crew Designers, editors, proofreaders, and others who help your course look polished and professional, thereby boosting its value and trust. The Emotional Cheer Squad Those who remind you why you started, cheer you on, and pop the champagne with you when you launch. Never underestimate their power. How to Build Your Network (Without It Feeling Awkward) Join creator-friendly LinkedIn or Facebook groups Tap into my Ideas, Impact & Marketing Circle for regular support and accountability Invite former clients or peers to co-create or test with you Skill swap with other creators Outsource small tasks to boost your momentum Share the journey publicly, behind-the-scenes sneak peeks build excitement and community buy-in Letting your audience in on the process is a clever marketing move, too. They’ll feel part of the journey, and some of them will become your best students. Final Thoughts There’s a myth that doing it all yourself makes you more successful. Let’s bust that. Smart creators build networks. They lean on support, share wins, and ask for help when needed. And that makes them more effective, not less. Ready to Get Support? If you’re nodding along thinking, “I needed this yesterday,” here’s where to start: Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Leave a review and share how it helped you. It’s how we reach more creators like you and grow the network of support in the course creation world. Highlights 00:58 The Importance of a Support Network 01:50 Essential Roles in Your Course Creation Team 05:50 Building Your Network 07:03 Engaging Your Audience 08:17 Ways You Can Network and Build Support Resources Mentioned in the Podcast Business Business Business Community https://www.facebook.com/groups/BusinessBusinessBusiness/ The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Impact Brainstorming Session with Linda https://www.enevergroup.com.au/booking-linda/ Consult with Me https://me.zulu.video/u/lindareedenever/ Thinkific http://snip.ly/thinkific Course Creators Circle Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/
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    10 分
  • Engaging Your Course Audience through Community

    Engaging Your Course Audience through Community
    2025/05/29
    Creating a course is just the beginning; getting people to complete it, stay engaged, and become loyal fans is where the real magic happens. And here's the truth: people don't just buy courses for the content. They buy for connection, support, interaction, and the reassurance that they’re not doing it alone. That, my friend, is where community steps in. I’m diving into the powerful role community plays in course creation, how it boosts engagement and completion, and most importantly, how to build a course community in a way that’s simple, sustainable, and totally aligned with you. Why Community Matters in Your Course Learning in isolation can be lonely. When students feel disconnected, motivation drops, and so does course completion. But when you design a learning environment that goes beyond just lessons, your students are more likely to stick around, engage, and Your course is more than content, it’s a container for transformation. And community is what holds it all together. People forget slides, but they remember people. They remember the encouragement, the connection, and the experience. So let’s make space for that in every course we build. If you’ve enjoyed this episode, share it with a fellow course creator, leave a review, and don’t forget to subscribe to Talk so you never miss an episode. Highlights 00:00 The Power of Community in Courses 00:43 Why Community Matters in Learning 01:14 Building Community: Strategies and Examples 01:56 Practical Community Engagement Ideas 03:17 Setting Boundaries and Managing Expectations 03:50 Different Community Models for Courses 04:57 Engagement Posts to Spark Interaction 06:13 The Benefits of a Thriving Community 06:48 Transform Your Course with Community Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Thinkific http://snip.ly/thinkific Course Creators Circle Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/
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    8 分
  • Leveraging Community Building in Marketing Strategies

    Leveraging Community Building in Marketing Strategies
    2025/05/23
    We all want visibility, credibility, engagement, and, of course, conversions. But in a world full of tools, trends and algorithms, one of the most powerful strategies remains wonderfully human: community. In this episode of Talk, I’m diving into how building and engaging with communities can create real momentum in your marketing. This isn’t just about followers or email lists, it’s about genuine connection. I’m sharing actionable strategies, real-world examples, and practical tips to help you bring the power of community into your business growth game. Why Community is More Than Just a Buzzword Community isn’t just a side-note to your marketing, it is marketing. It builds trust, fuels word of mouth, creates consistent engagement, and delivers long-term organic growth that can’t be taken away by algorithm changes. When your audience connects not just to you, but to each other, that’s when the magic happens. Marketing through community is human-first, values-led, and rooted in real relationships. And that kind of connection? It sells. Strategic Ways to Build Community Into Your Marketing Let’s get practical! Here are just some of the ideas I unpack in this episode: Human Connection is the Long Game (and It Pays Off) Community is your long-term marketing asset. It grows with you, supports your content, and reminds your audience that there’s a real human behind the brand. In a noisy world of automation and sales funnels, it’s the human touch that cuts through. You don’t have to do it all at once, and you don’t have to do it alone. Whether you’re building your own community or contributing to others, what matters is showing up with authenticity and value. Ready to Build or Tap Into Community Marketing? If this episode has you thinking about how to start (or elevate) your community strategy, let’s chat. I can help you find the approach that fits your time, goals, and energy. And if you’re looking for a DIY starting point, grab the Inspire, Engage, Connect Deck, it’s packed with prompts to help you show up, spark conversation and grow your community, one post at a time. If this episode lit a fire, share it with a fellow business owner and don’t forget to subscribe so you don’t miss the next one! Highlights 00:39 The Power of Community Marketing 01:51 Integrating Community into Your Strategy 02:49 Creating and Managing Your Community 03:13 Leveraging Community for Content and Offers 03:55 Monetising Your Community 04:36 Real-Life Examples and Best Practices 05:12 The Human Element in Community Marketing 05:26 Participating in Other Communities 06:17 Final Thoughts and Next Steps Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Business Business Business https://www.facebook.com/groups/BusinessBusinessBusiness/ Join our Networking Hour https://www.eventbrite.com.au/e/networking-hour-tickets-1095025443579 Inspire Engage Connect Deck https://www.enevergroup.com.au/product/inspire-engage-connect-on-social-media-inspiration-deck/
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    7 分
  • How to Market Like a Human - Authenticity in the Age of Algorithms

    How to Market Like a Human - Authenticity in the Age of Algorithms
    2025/05/15
    Marketing isn’t about chasing the next trend or bending to the algorithm’s will. It’s about showing up: real, raw, and ready to connect. In a world full of polished perfection, human-first marketing cuts through the noise. And the most powerful tool in your marketing kit? It’s you. In this episode, I’m diving into why your quirks, your voice, and your presence are your biggest marketing assets. We’re unpacking what it means to be authentic, how to use AI without losing your voice, and ways to stay human in your marketing, without burning out. If you’ve ever felt overwhelmed by the pressure to “keep up” or unsure how to show up online without selling out, this episode is your permission slip to simplify, show your face, and just be yourself. Why Human-First Marketing Works People buy from people. In an era of bots and auto-generated content, your humanity is what stands out. Human-first marketing is about connection, not perfection. It’s about leading with your values and sharing your story, not just pushing an offer. Yes, I love AI and automation (and teach it too), but they should support your personality, not replace it. Your content should feel like a conversation with you, not a robot. Ways to Add Authenticity to Your Marketing Here’s how we keep things human in a world full of tech: Be You, Loudly - Use your real tone of voice, cheeky, heartfelt, curious, and passionate. - Share behind-the-scenes moments, the messy middle, and the lightbulb wins. - Tell stories. Real stories. Not polished scripts. - Show your face, or if that’s daunting, use voiceovers, behind-the-scenes shots or even your hands at work. Work with AI, Not Against It - AI saves time, but it needs your tone. - Talk to your tools. Teach them your style. - Edit and tweak to sound like you. Create Presence, Not Just Content - Schedule and batch, yes, but leave room for spontaneous posts. - Jump in live. Comment. Be real in the moment. - A thoughtful selfie, a blooper reel, a raw voice memo, they all connect better than a perfectly produced post. Algorithms Want Realness Too We tend to fear the algorithm, but guess what? Algorithms favour real, engaging, human content. They love laughs, expressions, and even less-than-perfect thumbnails. So when you show up as you, the algorithm isn’t fighting you, it’s actually cheering you on. Actions You Can Take Today - Review your marketing: does it feel like you? - Make space for more live or spontaneous content. - Leave a blooper or an unpolished moment in. - Align your content with your voice, not just your strategy. And if you need a little nudge to keep things fresh and human, grab the 5 Minute Marketing Ideas Deck or the Inspire Engage Connect Deck. They’re designed to help you market with heart. Want to go deeper? Inside The Ideas, Impact & Marketing Circle, we explore strategies like this together. We look at what works, what feels right, and how to market with impact and humanity. If that sounds like your kind of marketing, come join us. If this episode spoke to you, share it with a business buddy who needs the reminder: you are your best marketing asset. Highlights 00:00 The Power of Authentic Marketing 01:08 Human-First Marketing: Building Connections 01:25 Balancing Automation with Authenticity 01:43 Adding Personality to Your Content 02:04 Embracing Imperfection in Marketing 02:28 Leveraging Video and Voice in Marketing 03:03 Effective Use of Automation Tools 03:34 Examples of Human Marketing 04:10 Understanding Algorithms and Authenticity 04:48 Action Steps for Authentic Marketing 06:18 Final Thoughts and Encouragement Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle 5 Minute Marketing Ideas Deck https://www.enevergroup.com.au/product/marketing-deck-5-minute-marketing-ideas/ Inspire Engage Connect Deck https://www.enevergroup.com.au/product/inspire-engage-connect-on-social-media-inspiration-deck/
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    7 分
  • Mistakes Course Creators Make and How to Not Make Them

    Mistakes Course Creators Make and How to Not Make Them
    2025/05/08
    So you're thinking of creating a course, or maybe you've just launched one and you're wondering why it’s not quite hitting the mark. You’re not alone. Course creation is powerful, profitable, and incredibly rewarding… when it’s done right. In this episode, I’m diving into the top 10 mistakes I see course creators make time and time again. These are the ones that can trip us up, slow us down, and sabotage even the best of intentions. The good news is they’re totally avoidable. Grab a cuppa and your notebook because we’re covering the must-knows that will help you create a course that actually connects, teaches, and transforms. These are the top 10 Mistakes we see Course Creators Make Why not defining your target audience can derail your course from the start (And how to get crystal clear on exactly who your course is for) The importance of clear learning objectives Because content without direction equals overwhelm for you and your learners How to plan your course like a journey From module mapping to lesson structure, we look at how to build a strong foundation Why engagement isn’t optional Your course isn’t a textbook. Mixing up delivery styles matters, and so does community The hard truth about course promotion Creating the course is only part of the job. Marketing it is a whole other beast Offering support that suits different learner types Why having a community or support pathway can be the difference between completion and abandonment Keeping your course content relevant What worked a year ago might not work today. Here’s how I review and refresh The danger of skipping the testing phase Beta testers are gold. Don’t launch without them Underestimating the time it takes There’s no such thing as truly passive income. Let’s talk about batching, planning, and space to create Getting the balance of value right More content isn’t always better. Transformation is the goal, not information overload Creating a course is never about being perfect. It’s about being purposeful. When we get clear on who it’s for, what they’ll achieve, and how we’ll support them through it, we’re setting everyone up for success. If you’re looking to create your own course, I dive into these strategies inside the Course Creators Guideboo, and we explore them in even more depth inside The Ideas, Impact & Marketing Circle, where we build, refine, and bring ideas to life together. And if you’ve made one or more of these mistakes, don’t stress. We’ve all been there. You’ve got this. If this episode helped you, I’d love for you to subscribe, leave a review, or share it with another course creator who needs it. And of course, if you’re ready to bring your course idea to life, come join us inside the Circle. Highlights 00:00 Why Your Course Isn't Hitting the Mark 00:52 Mistake #1: Not Defining the Target Audience 02:22 Mistake #2: No Clear Learning Objectives 03:20 Mistake #3: Poor Planning and Structure 04:16 Mistake #4: Forgetting to Be Engaging 06:19 Mistake #5: Not Promoting the Course Properly 08:05 Mistake #6: Not Offering Ongoing Support 10:00 Mistake #7: Not Updating or Improving the Course 11:20 Mistake #8: Not Testing Before Launch 12:31 Mistake #9: Underestimating the Work Involved 13:54 Mistake #10: Not Offering Enough or Offering Too Much Value 15:13 Setting Yourself and Your Learners Up for Success Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Course Creators Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/ Interact Quiz Maker https://snip.ly/interactquizmaker Wobo https://snip.ly/woboeg MeetEdgar https://snip.ly/meetedgar MailerLite https://snip.ly/mailerliteeg
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    17 分
  • The Psychology of Effective Marketing

    The Psychology of Effective Marketing
    2025/05/01
    Marketing isn’t just about catchy headlines or pretty graphics. It’s about understanding people. And when you tap into the psychology behind how and why people make decisions, your marketing becomes more than attention grabbing. It becomes action focused. And that’s what we need marketing to do. We need it to convert. If you’ve ever asked yourself why didn’t that campaign work or how can I connect more deeply with my audience, this episode is for you. We’re diving into the mindset of your customer, the hidden drivers behind decision making, and how to use psychology ethically and powerfully in your marketing strategy. What many listeners might not know is that I’m actually a trained teacher and my major was psychology. I’ve been fascinated by it since childhood, and I still use it every single day in business and marketing. Let’s start with the truth. Every buying decision is emotional first, logical second. People love features, benefits, and facts, but what actually drives a purchase is how something makes them feel. Whether it’s excitement, relief, trust, belonging, or transformation, emotion leads the way. Your marketing needs to speak to the heart before it speaks to the head. When you get this right, you move your audience from passive scrollers to engaged buyers. Here’s what we explore in this episode Reciprocity When you give first with value like free tips and helpful content, people naturally want to return the favour. That might look like a comment, a share, a referral or a sale. This is where lead magnets and free trainings really shine. Social Proof We trust what others have tried. Think testimonials, case studies, and as seen in features. These all help reinforce trust and encourage decision making. People want to know others have walked the path before them. The Power of Belonging Humans are wired for community. When your brand feels like a space where people belong, they stick around, they engage, and they become ambassadors. That’s why community building, like what we do inside Business Business Business, isn’t fluffy. It’s strategic. Scarcity and Urgency Used well, real urgency creates action. But it must be real. No false countdowns or made up spots remaining. Trust is everything. Scarcity works when you’ve already built credibility. Clarity Confused people don’t buy. Clear messaging builds trust. Be simple, be direct, and always tell your audience what to do next. Whether it’s to click, buy, join or share. How to Use Psychology in Marketing These psychological strategies are powerful. And with great power comes responsibility. This is not about manipulation. It’s about understanding people so you can serve them better. When your offer truly helps and your marketing reflects that, everyone wins. Once we understand the drivers behind decision making, we can put that knowledge into action. Tell stories We’re wired for them. Share behind the scenes, case studies, customer journeys, and your own story. Use short form video. Use real life examples. That emotional hook matters. Use real testimonials Don’t make them up. That’s manipulative and you’ll get caught out. Real testimonials with specific outcomes build credibility and trust. Bonus points for video. Use you focused language Talk to your audience, not just about yourself. Help them see themselves in your message. Clear benefits led to calls to action Don’t just say click here. Say why it’s worth clicking. What’s in it for them Give them enough to make a decision, not so much that you overwhelm them. Inject emotionally driven content What does your offer feel like for the person saying yes What’s the transformation What difference will it make to their life The goal is to move someone from saying that’s interesting to that’s for me. And we do that through connection. Marketing psychology isn’t a trick. It’s empathy. It’s human. It’s about seeing the person behind the purchase and guiding them with intention. If you’d like to explore marketing psychology more deeply, come join me inside The Ideas Impact and Marketing Circle. Highlights 00:00 Introduction to Marketing Psychology 01:12 The Emotional Basis of Buying Decisions 01:53 Key Psychological Principles in Marketing 04:43 Ethical Considerations in Marketing 05:11 Practical Applications of Marketing Psychology 08:08 Conclusion and Further Resources Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle
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    9 分