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Talk with Linda Reed-Enever

Talk with Linda Reed-Enever

著者： Linda Reed-Enever
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Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

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  • How Evergreen Content Elevates Your Marketing

    How Evergreen Content Elevates Your Marketing
    2025/06/19
    You’ve probably heard the term evergreen content tossed around in marketing circles, but what exactly is it, and why does it matter? In this episode of Talk, we’re breaking it all down. From defining what evergreen content really means to showing you how to create and use it across your platforms, you’ll walk away with a solid strategy for building long-lasting content that continues to deliver value (and traffic) over time. What You'll Learn in This Episode What Is Evergreen Content? Evergreen content is timeless, relevant, and consistently valuable. Just like an evergreen tree keeps its leaves all year round, this type of content stays fresh and useful to your audience no matter when they find it. Examples include how-to guides, FAQs, tutorials, checklists, resource lists, testimonials, and step-by-step walkthroughs, all of which continue to serve your audience and your brand long after you’ve hit publish. Why It Matters Longevity: Evergreen content can be discovered months or even years after it's published, giving you long-term ROI. SEO Benefits: Because it's always relevant, search engines love it, and that means better visibility. Consistency: Having evergreen pieces in your content bank allows you to stay visible even when you’re short on time or inspiration. Repurposability: Evergreen content can be re-shared, reformatted, and reused to save time and increase reach. What Makes Evergreen Content Effective? To stand the test of time, your content should: - Focus on timeless topics that your audience will always care about - Provide real value, education, insight, or a clear answer - Use simple, jargon-free language - Be detailed and helpful, giving the reader or viewer a clear win Formats and Examples Evergreen content can live in many forms: blogs, videos, webinars, eBooks, toolkits, and even paid resources. Think FAQ pages, “how to” blog posts, testimonial videos, or digital products that help your audience solve consistent problems. For example, case studies, walkthroughs, and even your newsletter opt-ins can be evergreen, especially when supported by a content bank strategy and marketing tools that reshare and schedule them regularly. Getting Started Begin by identifying your core topics, the things you want to be known for. Think about common client questions or recurring issues in your industry. Use those as inspiration to create blog posts, videos, or downloadable resources that speak directly to those needs. Once you’ve created your evergreen content, don’t forget to: - Optimise it for search (use keywords, clear titles, and headings) - Promote it using your marketing assets (like MeetEdgar for rescheduling) - Revisit and refresh it every few months to keep it current and valuable Key Takeaway Evergreen content is the reliable foundation of your marketing strategy. It keeps working even when you’re not, helping you show up consistently, build trust, and grow your visibility over time. Action Step Dedicate time this month to mapping out 3–5 evergreen topics for your business. Start by answering your audience’s most common questions, and then build from there. The sooner you start depositing into your content bank, the more you’ll have to draw on when you need it most. Ready to Get Support? Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Head to your favourite podcast platform, leave a review, and share how this episode helped you get clearer on your content strategy or gave you the nudge to finally start that evergreen content plan. Your words make a difference and help us keep delivering ideas that spark impact. Highlights 00:00 Introduction to Evergreen Content 00:41 Defining Evergreen Content 01:47 The Value of Evergreen Content 03:13 Characteristics of Quality Evergreen Content 04:28 Examples of Evergreen Content 06:38 Creating Your Own Evergreen Content 07:20 Optimising Evergreen Content for SEO 08:12 Final Thoughts and Encouragement Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle MeetEdgar https://snip.ly/meetedgar The Marketer’s Toolkit https://www.enevergroup.com.au/the-marketers-toolkit/
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    10 分
  • How to Integrate Marketing Automation with a Human Approach

    How to Integrate Marketing Automation with a Human Approach
    2025/06/12
    Let’s explore the beautiful balance between automation and authenticity. As busy business owners, there’s a mountain of marketing tasks to handle, and it’s easy to drop the ball. That’s where automation steps in. But how do we do it without losing the human touch that makes our brand unique? Let’s explore the systems, tools, and mindset shifts that help you automate the repetitive stuff, while keeping your personality and care front and centre. What You'll Learn in This Episode The Purpose of Automation in Marketing Why automation is essential for productivity and consistency How it helps reduce human error and ensures marketing doesn’t fall through the cracks What You Can Automate Video distribution: Upload once, distribute to multiple platforms using tools like Repurpose.io Social media scheduling: Tools like Metricool and MeetEdgar help you stay visible, even when you’re busy Email marketing: Set up automated nurture sequences and newsletter feeds using MailerLite and RSS E-commerce workflows: Automate product updates and abandoned cart sequences to boost engagement and conversions Keeping the Human Touch Remember: you're still the voice behind the content Automation frees you up to focus on strategy, service, and creativity Tools like Descript help streamline your editing without removing your personality Bonus Tools & Tips Use Zapier to connect platforms and automate cross-tool workflows (like syncing bookings to your CRM) Automate timely follow-ups to stay responsive without being overwhelmed Build your automation strategy step-by-step, and regularly check to ensure it's still aligned and effective Key Takeaway Marketing automation isn’t about replacing you, it’s about supporting you. When used wisely, it keeps your message alive and your audience engaged, even when you’re off doing the things that really matter. Action Step Pick one repetitive marketing task this week and ask: Can I automate this? Then implement the first step using the tools mentioned, or dive into the AI Sync & Automation Hub for ready-made workflows and templates. Let’s make your marketing flow with heart and smarts. Highlights 00:00 Introduction to Marketing Automation 00:46 The Power of Automation in Marketing 01:48 Automating Video Distribution 02:35 Social Media Scheduling Tools 03:27 Automating Email Campaigns 04:33 Enhancing Human Touch with Automation 04:56 Advanced Automation Tools 06:22 Final Thoughts on Automation Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle AI, Async & Automation Hub https://enevergroup.thinkific.com/courses/aaahub Metricool https://snip.ly/metricool MeetEdgar https://snip.ly/meetedgar MailerLite https://snip.ly/mailerliteeg Repurpose.io https://snip.ly/repurposeio Descript https://snip.ly/descript Zapier http://snip.ly/zapiereg
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    7 分
  • Building a Network to Support Your Course Creation

    Building a Network to Support Your Course Creation
    2025/06/05
    Course creation is exciting, but let’s not sugarcoat it, it’s a big project. It’s easy to get overwhelmed, even if you’re seasoned at sharing knowledge. That’s why in this episode of Talk, I’m pulling back the curtain on one of the most overlooked (but vital!) elements of building a successful course: your support network. Because course creation is not a solo sport, it’s a team effort. And the creators who make it to launch with their sanity intact are the ones who don’t do it alone. Why Your Course Creation Network Matters While everyone talks about content and tech, not enough people highlight the power of having people in your corner. Your network brings: Accountability to keep moving forward Perspective from real learners Encouragement when impostor syndrome hits Practical support to fill in skills gaps like tech, visuals, and editing These aren’t just nice-to-haves. They’re the fuel that keeps your course moving toward the finish line. Six Key People to Have in Your Course Creation Circle You don’t need six separate people, but you do need these roles filled: The Brainstorming Buddy Your idea-shaper. Helps you clarify your audience needs, refine your content, and map out your course vision. Think business bestie, mentor, or a co-coach like me. The Accountability Anchor For those days when Netflix seems more appealing than filming module three. They’ll keep you focused and celebrate wins, no matter how small. The Beta Tester Early access users who give you valuable feedback, help you improve your course, and often become your strongest testimonials. The Tech Whisperer Tech doesn’t have to be terrifying. Whether it’s uploading videos or integrating platforms, this person helps keep things flowing smoothly. The Visual Support Crew Designers, editors, proofreaders, and others who help your course look polished and professional, thereby boosting its value and trust. The Emotional Cheer Squad Those who remind you why you started, cheer you on, and pop the champagne with you when you launch. Never underestimate their power. How to Build Your Network (Without It Feeling Awkward) Join creator-friendly LinkedIn or Facebook groups Tap into my Ideas, Impact & Marketing Circle for regular support and accountability Invite former clients or peers to co-create or test with you Skill swap with other creators Outsource small tasks to boost your momentum Share the journey publicly, behind-the-scenes sneak peeks build excitement and community buy-in Letting your audience in on the process is a clever marketing move, too. They’ll feel part of the journey, and some of them will become your best students. Final Thoughts There’s a myth that doing it all yourself makes you more successful. Let’s bust that. Smart creators build networks. They lean on support, share wins, and ask for help when needed. And that makes them more effective, not less. Ready to Get Support? If you’re nodding along thinking, “I needed this yesterday,” here’s where to start: Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Leave a review and share how it helped you. It’s how we reach more creators like you and grow the network of support in the course creation world. Highlights 00:58 The Importance of a Support Network 01:50 Essential Roles in Your Course Creation Team 05:50 Building Your Network 07:03 Engaging Your Audience 08:17 Ways You Can Network and Build Support Resources Mentioned in the Podcast Business Business Business Community https://www.facebook.com/groups/BusinessBusinessBusiness/ The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Impact Brainstorming Session with Linda https://www.enevergroup.com.au/booking-linda/ Consult with Me https://me.zulu.video/u/lindareedenever/ Thinkific http://snip.ly/thinkific Course Creators Circle Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/
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    10 分

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