Ellie Ronning is part of the enterprise strategy team at Signifyd, where she works with some of the largest direct-to-consumer retailers and merchants in the country. She is a former merchant herself, with fifteen plus years on the business side in New York. Brent talked with her at Shoptalk Fall in Nashville.

Signifyd is a commerce protection platform, a decisioning layer across the customer journey from account login to checkout and returns. Signifyd backs each decision to approve or decline an order with a liability shift.

In this conversation

• Merchants who say they don't have a chargeback problem are often over declining good customers to keep chargebacks low
• In Ellie's words, "They're leaving a lot of money on the table by over declining"
• The Signifyd commerce network draws on transactional data across the merchants it works with, so a customer who is new to one site has often been seen elsewhere in the network
• Signifyd has been a machine learning company for about fifteen years, and its models are learning to tell an agent's transaction from a human's
• On agentic commerce, merchants are starting with search and discovery, refining item data, attributes and brand voice
• Ellie's hot take, agentic commerce will push merchants toward a unified commerce strategy, because you can't have siloed data in an agentic world

This episode is sponsored by the B2B Commerce Trends and Opportunities Report, presented by Shopware and written and researched by Content Cucumber. Grab your free copy at contentcucumber.com/b2b-commerce-trends-report.

Signifyd signifyd.com

Ellie Ronning on LinkedIn linkedin.com/in/ellieronning

Talk Commerce talk-commerce.com

Rahul Talari is co-founder and CEO of Relvino, which gives every shopper their own AI marketing agent for email and SMS in place of the rule-based flows brands build in Klaviyo and Attentive. He joined Brent Peterson for this Agentic Commerce segment of Talk Commerce.

Rahul calls the rule-based model "the spray and pray approach," with cart abandonment emails at two hours and an SMS at ten hours, timed on market research assumptions about when a shopper will come back. Relvino drops flows and segments and builds an agent for each shopper from onsite clicks, email and SMS engagement, and CRM data, so a brand sends 50 emails to the shoppers with the strongest intent in place of 1,000 emails to every cart abandoner.

Rahul shares the results Relvino reports, 80% fewer sends than the incumbents, a two to six times revenue lift for brands doing $100 million to $500 million, 35% open rates against a 26.6% industry average, and $7.64 in revenue per email against $1.07. He also walks through the non-AI software QA layer that checks each AI-written message against the brand's guardrails before it goes out.

Relvino relvino.com

Jehan Hamedi is the founder of Vizit, an AI company working on the analysis and understanding of visual content and imagery for enterprise brands and retailers. He has spent about 15 years in the AI industry building, designing and scaling AI measurement systems.

Detection and classification can tell you what sits inside an image, and Jehan's interest runs past that into a harder question, which is whether an image moves a particular shopper in a particular market and category to choose a product. Vizit trains models on behavioral, product, sales, social and search data to simulate the shopper, produces Vizit Scores against the competitive set, and feeds that context into generation through Vizit Spark, so a low scoring image gets rebuilt rather than described.

In this conversation, the first impression Jehan says a shopper forms in under 13 milliseconds, the crickets you get when you ask a brand manager to name their best images, how context separates a generalist image generator from one aimed at conversion, what shifts by country when you photograph cat food, and his prediction about scoring images before they ship.

This episode is sponsored by the B2B Commerce Trends and Opportunities Report, presented by Shopware and written and researched by Content Cucumber. Grab your free copy at https://contentcucumber.com/b2b-commerce-trends-report/

Links
Vizit https://www.vizit.com
Jehan on LinkedIn https://www.linkedin.com/in/jehanhamedi/

Jordan West of Social Commerce Club, a TikTok Shop agency, joins Brent to talk about how a path through dropshipped hoverboards, Shopify, Facebook ads and a string of acquired brands led him to go all in on TikTok Shop.

The conversation covers why creators who only get paid when they make a sale hand brands a steady supply of human made content, how creative that works on TikTok carries over to other channels, and why he sees TikTok as the strongest top of funnel channel brands have had in North America. Jordan also explains how a local service business can use TikTok without a product to ship, why he believes every business owner has to be the top content creator for the business, and what brands should do heading into Black Friday, Cyber Monday and the rest of Q4.

Links
Jordan on LinkedIn https://www.linkedin.com/in/jordan-west-marketer
Social Commerce Club https://socialcommerceclub.com

Learn more about our at-event interviews at talk-commerce.com/events.

Mohammed Hedadji is the CEO and one of the co-founders of Nodus, a growth systems agency for retail and high consideration brands. Isaac Morey sat down with him for the final interview of Shoptalk Fall in Nashville, the day after Nodus turned four.

In this conversation, Mohammed traces Nodus back to almost ten years at Red Ventures working with Walmart, Procter and Gamble and Apple, and explains why the middle market needs a partner that grounds marketing in the P&L before adding more tools, since the average brand has double the vendors it had five years ago. Nodus is staffed half with senior marketers and half with engineers and data scientists. He describes Ember, the Nodus tool that checks performance marketing every ten minutes, the firm no replace rule Nodus keeps for its people, AI slop as the result of a shortcut, and his hot take on partners that measure their own results.

Find Nodus at nodus.io and Mohammed on LinkedIn.

Talk Commerce is at talk-commerce.com.

Mark Sifrit is the general manager of North America for G10X, a digital and AI solutions company that builds AI and technology solutions at scale for enterprises. Isaac Morey sat down with him on the floor at Shoptalk Fall in Nashville.

In this conversation, shoppers move from traditional search to agentic search, and Mark asks whether a company shows up in the answer at all. He covers what a company keeps private, what it makes public and how agents reach it, why agents learn through their interactions so a company can go back and educate them, and why the first wave of AI projects proved a company was AI ready without solving a business problem. Mark defines AI slop as a mixed message, when the agents cannot tell what the source of truth is, and walks through the AI enabled development lifecycle G10X built, including GlassX for production monitoring and GTX for end to end testing.

Find G10X at g10x.com and Mark on LinkedIn.

Talk Commerce is at talk-commerce.com.

Parag Mamnani is the founder and CEO of Webgility, which automates accounting for multi-channel brands and retailers. He built eCommerce stores on osCommerce and X-Cart before Magento, ran Amazon Webstore until Amazon sold it to Shopify, and started Webgility almost two decades ago on three words written on a napkin, integration, automation and insights. Brent and Parag go back to the early Magento Imagine days.

In this episode Brent and Parag cover:

• Why the commerce platform is not your system of truth, and why the accounting system is the only place the real margin and cash flow live
• Almost right is not good enough. Nobody accepts 95 percent accurate books, and the best AI accounting benchmarks land in the low 90s
• AI as a pretty intelligent intern, sycophancy, and the first awe-inspiring report that falls apart when you double-click
• How Webgility works with QuickBooks, Xero and NetSuite, and the battleground over who owns the general ledger
• Three habits for business owners, a clean system of record, a monthly close rhythm, and time spent reading the financials
• Black Friday, agentic commerce and why Parag expects agents to stay a small share of transaction volume

Parag gives the Free Joke Project an eight.

This episode is sponsored by Webgility.

Links from Webgility
Webgility https://www.webgility.com
$300 worth of free eCommerce books audit for Talk Commerce listeners https://www.webgility.com/ecommerce-books-audit
Limited-time offer, 50% off the full-service bookkeeping package https://www.webgility.com/schedule-expert-session
Parag on LinkedIn https://www.linkedin.com/in/paragmamnani/