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  • Building Global Content Strategies with Shaheen Samavati from Vera Content

    Building Global Content Strategies with Shaheen Samavati from Vera Content
    2025/10/28

    In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.


    takeaways

    • Shaheen Samavati is the CEO of Vera Content, focusing on multilingual content.
    • The demand for high-quality content remains strong despite AI advancements.
    • Businesses are increasingly looking for efficiency in content creation.
    • AI tools are changing the landscape of content marketing.
    • Localization is crucial for effective global marketing strategies.
    • Understanding language nuances is essential for successful communication.
    • The expectation for quick content delivery is rising among clients.
    • Human oversight is necessary to maintain content quality.
    • Vera Content is expanding into UGC and influencer partnerships.
    • Free resources on content marketing are available on Vera Content's website.


    Chapters

    00:00
    Introduction to Shaheen Samavati and Vera Content

    03:31
    The Evolution of Content Creation in a Digital Age

    05:13
    Adapting to AI in Content Creation

    09:39
    Managing Global Teams and Language Barriers

    11:42
    The Importance of Localization in Content

    15:11
    SEO and LLMs: The Future of Content Optimization

    17:30
    The Demand for Quality Content in a Saturated Market

    19:07
    The Role of Human Touch in AI-Generated Content
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    21 分
  • Live from Ecomm Forum Ben Marks on PHP Foundation Fundraising and the Future of Open Source Commerce

    Live from Ecomm Forum Ben Marks on PHP Foundation Fundraising and the Future of Open Source Commerce
    2025/10/27

    Summary

    In this engaging conversation, Ben Marks discusses the current state and future of PHP and Magento, emphasizing the importance of community involvement and the evolution of technology in e-commerce. He highlights the ongoing improvements in PHP, the challenges faced by Magento under Adobe, and the significance of intentionality in adapting to market changes, particularly with the rise of AI. The discussion also touches on personal experiences and insights gained from attending the e-commerce forum.


    Takeaways

    PHP is not dying; it continues to evolve and improve.
    Magento's product updates have stalled under Adobe's management.
    Community engagement is crucial for the success of open-source projects.
    Intentionality in business practices can lead to significant improvements.
    AI is reshaping the e-commerce landscape and internal processes.
    Companies must adapt to changing customer behaviors and preferences.
    The importance of grassroots efforts in technology development.
    Networking and collaboration are key to thriving in the e-commerce space.
    Real-world applications of technology can enhance customer experiences.
    The future of e-commerce will be driven by innovation and adaptability.


    Chapters

    00:00 Introduction to PHP and E-commerce Dynamics
    02:28 The Evolution of PHP and Magento
    05:04 Community Engagement and Open Source Contributions
    08:12 Insights from the E-commerce Forum
    10:53 The Future of E-commerce and AI Integration
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    13 分
  • Live from Ecom Forum: iPaaS Transforms E-commerce Data Integration for Growing Businesses with Dave Malda

    Live from Ecom Forum: iPaaS Transforms E-commerce Data Integration for Growing Businesses with Dave Malda
    2025/10/24

    Dave Malda discusses the significance of iPaaS (Integration Platform as a Service) in the e-commerce sector. He explains how iPaaS serves as middleware that facilitates seamless data transfer between various systems, enhancing user experience and operational efficiency. The discussion highlights the importance of automation in reducing manual errors and improving overall business growth. Malda emphasizes the need for e-commerce businesses to consider integration solutions early on to stay competitive in a rapidly evolving market.


    Takeaways

    • iPaaS is an integration platform as a service that automates data transfer.
    • It serves as middleware, connecting various systems in the cloud.
    • Automation through iPaaS enhances user experience by providing timely updates.
    • Manual processes can lead to delays and errors in data handling.
    • High-volume businesses benefit significantly from implementing iPaaS solutions.
    • E-commerce owners should prioritize integration to remain competitive.
    • Custom integrations can hinder business efficiency and growth.
    • Choosing the right platform is crucial for successful integration.
    • iPaaS can help businesses market effectively to their customers post-purchase.
    • Understanding the architecture of iPaaS is essential for leveraging its benefits.


    Chapters

    00:00
    Introduction to iPass and E-commerce Integration

    02:48
    Understanding Integration Platforms as a Service (iPaaS)

    05:19
    The Importance of Automation in E-commerce
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    8 分
  • Jason Nyhus from Shopware on Agentic Commerce and B2B Sales Transformation

    Jason Nyhus from Shopware on Agentic Commerce and B2B Sales Transformation
    2025/10/23

    Guest: Jason Nyhus, General Manager, Shopware North America


    Guest Bio:     Jason Nyhus serves as General Manager at Shopware, overseeing the company's North American operations. With deep roots in the e-commerce community, Jason has been instrumental in Shopware's expansion across the United States. His leadership focuses on building authentic partnerships with merchants and agencies while fostering a community-driven ecosystem that prioritizes collaboration over competition.

    Episode Summary

    In this episode recorded live from the e-commerce forum in Minneapolis, Jason Nyhus returns to Talk Commerce for his fourth or fifth appearance to discuss Shopware's rapid growth in North America. The conversation explores how Shopware is leveraging AI and agentic commerce to transform B2B sales operations, particularly in helping sales representatives reclaim time from administrative tasks. Jason shares insights into Shopware's community-first approach, their unique business model that focuses on being world-class at commerce software while partnering for everything else, and the philosophy behind their popular Shoptoberfest event.

    Key Takeaways

    • Agentic commerce addresses a critical B2B pain point: Sales reps spend only 25% of their time actually selling, with 75% consumed by administrative and corporate-mandated tasks


    • Shopware's dual AI strategy: Automating routine e-commerce tasks (product creation, imagery, descriptions, campaign management) while deploying agents to handle administrative work for sales teams

    • Rapid US expansion: Shopware now serves several thousand merchants in North America and claims to be the fastest-growing e-commerce platform in the region


    • Three growth drivers: Open source accessibility allowing free installations, European clients expanding to North America, and strategic agency partnerships launching new implementations

    • Focused target market: Shopware deliberately targets complex use cases rather than straightforward implementations, requiring deeper client relationships and specialized expertise

    • Revenue model philosophy: Shopware focuses on being world-class at commerce software and lets ecosystem partners excel at hosting, payments, marketing, professional services, and app stores

    • Community over commercials: The Shoptoberfest event features 10-minute merchant TED Talks sharing real experiences rather than vendor presentations, making practitioners the stars of the show

    Timestamped Sections

    [00:00] - Introduction and Welcome

    [00:35] - Shopware's Approach to AI and Agentic Commerce

    [02:27] - Shopware's US Market Momentum

    [04:27] - The Importance of Relationships and Complexity


    [06:30]     - Community-Driven Philosophy

    [08:49] - The Birth of Shoptoberfest

    [09:34] - Merchant-Focused Event Format


    [10:58]     - Irish Titan and Community Connection

    Topics Discussed

    • Agentic commerce and AI automation in e-commerce
    • B2B sales efficiency and time allocation challenges
    • Open source commerce platforms and accessibility
    • Shopware's North American market expansion strategy
    • Building authentic client and partner relationships
    • Complex e-commerce use cases vs. straightforward implementations
    • The six ways to monetize e-commerce (software, hosting, payments, marketing services, professional services, app stores)
    • Community-driven events and ecosystem building
    • Shoptoberfest event philosophy and format
    • Notable Shopware clients: Uppababy, Dunham Sports, Albany Fasteners, Eagle Crusher, Boo Ally
    • Agency partnerships and specialized expertise (Above the Fray)
    • Minneapolis/Twin Cities e-commerce ecosystem
    • Ecom Forum event format and community focus
    • The difference between "community" and "ecosystem" terminology

    Connect with Shopware

    Learn more about Shopware's commerce platform and agentic commerce solutions at their website.


    About Talk Commerce

    Talk Commerce is hosted by Brent Peterson and features conversations with e-commerce leaders, innovators, and practitioners sharing insights about the future of digital commerce.
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    10 分
  • Live from Ecom Forum: Sharon Gee Is Transforming Ecommerce with AI and Agentic Commerce

    Live from Ecom Forum: Sharon Gee Is Transforming Ecommerce with AI and Agentic Commerce
    2025/10/22
    In this episode of Talk Commerce recorded live from Ecom Forum in Minneapolis, host Brent Peterson sits down with Sharon Gee, Senior Vice President of Product at Commerce, to discuss how artificial intelligence and agentic commerce are reshaping ecommerce. Sharon oversees AI offerings across BigCommerce, Feedonomics, and Makeswift, bringing insights on how merchants can adapt to a world where AI agents shop alongside humans.Key TakeawaysData has become the new storefront as consumers increasingly turn to answer engines rather than traditional searchMerchants need to provide structured, contextual data to AI agents, not just visually appealing websites for human shoppersChatGPT reached 100 million users faster than any consumer technology in historyProduct data must exist on multiple levels, from basic ad information to unstructured content in PDFs and reviewsB2B commerce stands to benefit significantly from AI-powered sales assistantsNew trust protocols are being established to manage transactions between shoppers, agents, merchants, and merchant agentsAI democratizes marketing tools, allowing creative thinkers to execute ideas without engineering expertiseEpisode SummarySharon begins by explaining her role at Commerce and immediately addresses the most significant shift in ecommerce: the rise of agentic commerce. For decades, professionals optimized data for advertising channels, working to improve conversion rates between two and five percent. Now consumers turn to answer engines with complex queries like finding a dress for a wedding in Italy in a specific color and size, delivered by tomorrow."Somebody came along and bopped the board game and now we get to reset all the pieces," Sharon explains. This shift requires merchants to recognize that data has become the new storefront. Answer engines need deep context to respond to long-form queries, making product discoverability critical wherever shoppers are looking.Sharon introduces a framework for data levels. Level one includes basic information for Google ads. Level two encompasses marketplace data. Level three consists of product specifications in PIM systems. Levels four and five venture into unstructured data, including PDFs and user reviews. This creates what she calls a bifurcated experience—merchants need different versions of their sites for AI agents versus human visitors.When asked whether sites might become pure APIs, Sharon argues for both approaches. Brand sites remain channels merchants control, but on third-party agentic channels, merchants only control the data they provide. This makes data investment critical for visibility.Sharon sees massive potential in B2B sales assistants trained on documentation that human sales reps use. If three-quarters of the sales cycle could progress overnight, reps could focus on high-touch human interactions. B2B companies have advantages because they're manufacturers with deep data, extensive documentation, and sophisticated pricing structures.Addressing concerns about AI reliability, Sharon explains that commerce platforms and partners are collaborating on protocols. "You've seen more open protocols released in the past six months than like the previous 10 years combined," she notes. Companies recognize that trust becomes paramount when authorizing agents to shop on behalf of consumers. Transactions now involve four parties: a shopper, a shopper agent, a merchant, and a merchant agent.Sharon emphasizes AI's role as a growth enabler rather than just a cost-reduction tool. Merchants could rewrite entire product catalogs with a button click using generative AI. AI provides jet fuel for existing teams, unlocking capabilities never before possible. "I would love it if our generation is the last one to use a mouse and a keyboard," Sharon declares.Brent adds that AI's greatest value might be identifying what merchants aren't doing rather than what they should be doing. Sharon confirms that Commerce customers use tools to define simulated personas and understand what queries those personas might ask, then determine what content they need to ensure their products get referenced instead of competitors' products.Episode Timestamps[00:00] - Introduction and Sharon's role at Commerce[01:00] - How agentic commerce is changing the game[02:30] - The shift from traditional SEO to AI-driven discovery[04:00] - Why data is the new storefront[06:00] - The five levels of product data[08:00] - Creating different experiences for agents vs humans[10:00] - The bifurcated website experience[12:00] - Why B2B commerce will benefit from AI agents[14:00] - Building trust protocols for agentic transactions[16:00] - AI as a growth enabler vs cost reducer[18:00] - Rewriting catalogs with generative AI[20:00] - Finding gaps in content strategy with AI[21:00] - Final thoughts on Ecom Forum and the human element
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    21 分
  • Beyond Vanity Metrics: Building Measurement Systems That Actually Drive Growth with Mallory Wilberding

    Beyond Vanity Metrics: Building Measurement Systems That Actually Drive Growth with Mallory Wilberding
    2025/10/14

    In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.


    Takeaways

    • Measurement is crucial for understanding marketing effectiveness.
    • Brands should focus on true ROI rather than vanity metrics.
    • Different types of measurement serve different purposes.
    • Marketers often make mistakes by relying on outdated metrics.
    • AI and machine learning can enhance measurement strategies.
    • It's important to be agile and adjust measurement approaches as needed.
    • Preparation for key shopping events should include measurement strategies.
    • Understanding customer behavior is key to effective marketing.
    • Measurement should be an ongoing process, not just for specific campaigns.
    • Marketers need to educate stakeholders on the value of measurement.


    Chapters

    00:00
    Introduction to Mallory Wilberding and FusePoint

    02:27
    The Importance of Measurement in Marketing

    06:43
    Understanding Different Types of Measurement

    10:45
    Common Mistakes in Measurement Practices

    14:27
    The Role of AI in Advertising

    18:17
    Preparing for Black Friday and Cyber Monday

    20:28
    Advice for Brand Marketers

    21:20
    Closing Thoughts and Resources
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    24 分
  • Revolutionizing Footwear with 3D Printing and Local Manufacturing - Elias Stahl of HILOS

    Revolutionizing Footwear with 3D Printing and Local Manufacturing - Elias Stahl of HILOS
    2025/10/07

    In this episode of Talk Commerce, Elias Stahl, CEO of HILOS, discusses the transformative impact of 3D printing on the footwear industry. He highlights the inefficiencies and waste in traditional shoe manufacturing, where 24 billion shoes are produced annually, with a significant portion ending up in landfills. Elias explains how HILOS aims to empower designers by streamlining the design and production process, allowing for on-demand manufacturing and reducing waste. He also addresses the challenges of bringing manufacturing back to the U.S. and the implications of tariffs on the industry. The conversation emphasizes the potential for innovation and creativity in footwear design, making it accessible to a broader audience.


    Takeaways

    • Elias Stahl is the CEO and founder of HILOS.
    • The footwear industry produces 24 billion shoes annually, with significant waste.
    • 3D printing can revolutionize shoe manufacturing by reducing waste.
    • HILOS aims to empower designers to create and launch their own products.
    • The traditional shoe manufacturing process is lengthy and inefficient.
    • HILOS is working to bring manufacturing back to the U.S.
    • The company is developing a platform called Interplay for shoe design.
    • Elias compares the potential of footwear innovation to the craft beer movement.
    • The future of footwear could see unique American aesthetics.
    • Tariffs and supply chain issues are significant challenges for U.S. manufacturing.


    Chapters

    00:00
    Introduction to Hilos and Elias Stahl

    02:50
    The Footwear Industry's Challenges

    06:54
    3D Printing Revolution in Footwear

    11:08
    Empowering Creators in Footwear Design

    13:13
    Bringing Manufacturing Back to the U.S.

    17:32
    Navigating Tariffs and Supply Chain Dynamics
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    22 分
  • Live from Shoptalk: Navigating the Future of Commerce Through Agentic AI with Pano Anthos

    Live from Shoptalk: Navigating the Future of Commerce Through Agentic AI with Pano Anthos
    2025/10/01
    Retail is experiencing seismic shifts, and businesses that don't adapt risk becoming irrelevant overnight. In this compelling episode of Talk Commerce, recorded live from Shop Talk Fall in Chicago, host Isaac Morey sits down with Pano Anthos, founding member of XRC Ventures, to explore how agentic AI is reshaping consumer behavior and business operations. Their conversation reveals why traditional e-commerce strategies won't survive the next wave of technological disruption.About Pano AnthosPano serves as a founding member of XRC Ventures, an investment firm operating at the intersection of consumer behavior and technology. His expertise spans venture capital, retail innovation, and emerging technology trends that impact how businesses connect with customers. Pano's investment philosophy centers on understanding consumer adoption patterns to predict corporate technology trends. He's particularly focused on agentic AI applications across supply chain management, customer support, and e-commerce optimization. His insights come from years of observing how consumers embrace new technologies before enterprises catch up. Throughout his career, Pano has maintained that studying consumer behavior provides the clearest roadmap for understanding where business technology is headed next.Episode SummaryPano explains why XRC Ventures focuses on consumer behavior as a predictor of technological advancement. "Consumers are responsible for two trillion in spend and a massive portion of our GDP," he explains. "They tend to be relatively much faster early adopters of technology than corporations." This philosophy drives their investment strategy and provides unique insights into market direction.When discussing agentic AI, Pano breaks down the concept into four essential components: autonomous planning, adaptive reasoning, tool integration, and goal orientation. "AI to figure out the rules. You have to really lay out the rules first," he emphasizes. "That's the misconception of autonomous AI is that it will make decisions within boundaries. But you have to set those boundaries or you get nothing."The conversation takes a practical turn as Pano shares examples of agentic AI in action. He describes an investment opportunity involving supply chain automation where AI intercepts and processes manufacturer communications. "There's a very set of manual tasks today," he explains. "This team out of Israel has figured out how to automate using an LLM to basically take all those messages they're going back and forth and make decisions based on the rules that have been set by the organization."For small e-commerce businesses, Pano delivers stark advice about the changing landscape. "Your website is toast," he warns. "Unless you are a fashion-oriented product where discovery is important and inspiration is important and it's truly discretionary, the chat engines are going to take over." He demonstrates this point using Perplexity Shopping, showing how consumers can research, compare, and purchase products without ever visiting a brand's website.The discussion reveals how AI-powered shopping platforms threaten traditional cross-selling strategies. "You are, you know, for that transaction, yes. To build some brand awareness, maybe. Cross-sell, absolutely not," Pano states. This fundamental shift forces businesses to reconsider their entire customer acquisition and retention strategies.Pano's advice for content teams reflects the urgency of this transition: "Start using the engines and asking all the questions that any consumer and they give you all the questions that consumers can ask and go figure out whether you're in the top three or top one or top two." He stresses the importance of understanding where brands rank in AI responses and working backward to improve visibility in source content.The conversation concludes with predictions about Google's future. "The judges in the trial that just came out last week or two weeks ago, it's pretty obvious that the judge knows that what we all know is Google search in the traditional SEO, SEM world, it's over," Pano observes. He compares Google's potential fate to previous tech giants, noting how quickly market leaders can become irrelevant when disrupted by superior technology.Key Takeaways• Consumer adoption drives innovation: Consumers spend two trillion dollars annually and adopt technology faster than corporations, making them the ultimate predictor of future trends• Process documentation is crucial: Successful AI implementation requires clearly defined rules and boundaries before automation can begin• Reddit has become the new SEO: Chat engines prioritize Reddit content over traditional website reviews, fundamentally changing how brands build credibility• Website traffic will decline dramatically: Hard goods businesses face inevitable traffic drops as consumers turn to AI-powered shopping experiences• Transparency is the new currency: AI engines expose product quality issues...
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    24 分