Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a forward-looking perspective on what merchants need to do right now to stay competitive.

Takeaways

The ultimate vision of agentic is consumer empowerment.
Consumers will deploy agents to find products online.
Agents will scrape the internet for purchasing options.
In B2B, agents will facilitate shopping across platforms.
Automation will enhance the shopping experience.
The future of shopping involves digital agents.
Agents will present curated options to consumers.
B2B transactions will become more efficient with agents.
The role of agents is expanding in digital commerce.
Consumer agents will revolutionize how we buy.

Chapters

00:00 Introduction to Channel Engine and E-commerce Passion
00:23 The Role of APIs and Data Feeds in E-commerce

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.

Takeaways

Personal injury lawyers are increasingly using social media for client acquisition.
Organic strategies can effectively build a following and attract clients.
Humorous and relatable content, like TikTok dances, can enhance brand affinity.
Personalization in marketing helps clients feel a connection with lawyers.
Metta has proven successful for legal marketing, while TikTok is still emerging.
Engaging content can make lawyers appear more down to earth.
Social media presence is crucial for modern legal practices.
Building a brand on social media requires creativity and authenticity.
Law firms can benefit from showcasing their personality online.
The landscape of legal marketing is evolving with social media trends.

Chapters

00:00 Introduction to Hona and Levi's Role
00:53 Closing Thoughts and Networking Opportunities

In this episode of Talk Commerce, Brent Peterson interviews Hristo Arakliev from Hyperzon, discussing the significance of Amazon in the e-commerce landscape, the integration of AI in marketing strategies, and common pitfalls that merchants encounter when navigating multiple sales channels. Hristo emphasizes the importance of visibility and marketing over product quality alone, the need for strategic traffic management, and the necessity of optimizing for both Amazon and emerging AI-driven search engines. As the holiday season approaches, he provides insights on preparing for increased sales and advertising strategies.

Takeaways

Amazon is the largest marketplace in e-commerce.
Visibility is crucial for brand trust and sales.
Great marketing can make mediocre products succeed.
AI can streamline tasks and enhance strategy.
Merchants should focus on one channel at a time.
Driving traffic to D2C can benefit Amazon sales.
Amazon PPC is not the only solution; organic strategies matter.
Optimizing for AI search engines is becoming essential.
Preparing for holiday sales requires early product shipping.
Brand popularity influences advertising strategies.

Chapters

00:00 Introduction to Hyperzone and Extreme Sports
01:37 The Importance of Amazon for DTC Brands
04:15 Leveraging AI in E-commerce
06:53 Common Mistakes by Merchants on Amazon
08:35 Advertising Strategies for Amazon
10:30 Optimizing for Search Engines and LLMs
12:48 Preparing for Holiday Sales on Amazon

In this conversation, Robert Rand discusses the challenges of managing complex data systems, particularly when outsourcing solutions. He emphasizes the risks associated with relying on external services for data management and the potential issues that can arise from data discrepancies and failures.

Takeaways

Managing multiple systems requires careful consideration.
Outsourcing data solutions can lead to unforeseen challenges.
Data discrepancies can cause significant operational issues.
It's crucial to have a plan for data failures.
Relying on external services may not provide long-term solutions.
Understanding the quality of outsourced work is essential.
Data management is a critical aspect of system integration.
Adjustments to data solutions can be complicated.
A lack of control over data can lead to serious problems.
Proactive measures are necessary to ensure data integrity.

Chapters

00:00 Introduction to AI in Business
00:06 Navigating AI Risks and Challenges
00:27 The Importance of Human Oversight

The conversation delves into the complexities of setting up business entities in different countries, particularly focusing on the challenges faced when hiring a limited number of employees versus a larger workforce. It highlights the significant time and administrative efforts required for establishing a presence in foreign markets and the implications for cultural integration and recruitment strategies.

Takeaways

Setting up an entity is complex and time-consuming.
Hiring 250+ people justifies the effort of setting up an entity.
For fewer hires, it may not be worth the administrative burden.
Regular travel to the hiring location is often necessary.
Building a strong company culture in a new location takes time.

Chapters

00:00 Introduction to Taylor Goucher and Passion for Fitness
00:44 Benefits of Outsourcing and Cultural Considerations

In this episode of Talk Commerce, Tim Baynes, CEO and founder of Compatio, discusses the complexities of selling configurable products and the evolution of CPQ (Configure Price Quote) systems. He shares insights on how Compatio addresses the challenges of product compatibility and configuration, particularly in B2B markets. The conversation also explores the role of AI in modern configurators, the trends in digital transformation within B2B commerce, and the importance of guided selling in enhancing customer experience.

Chapters

00:00 Introduction to Compatio AI and Tim Baynes
02:04 Tim's Journey and Background in CPQ Systems
05:31 Understanding Complex Product Configuration
10:28 The Evolution of CPQ Systems and Market Focus
14:34 The Role of AI in Modern Configuration
19:12 Guided Selling and Digital Transformation in B2B
23:48 Closing Thoughts and Future of Compatio

In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses his journey in building a successful marketing agency focused on challenger brands. He shares insights on the marketing landscape for small to medium-sized businesses (SMBs), the importance of choosing the right clients, and how to leverage AI in marketing strategies. Eric also provides his perspective on current market trends and the economic environment, emphasizing the need for businesses to adapt and thrive in a competitive landscape.

Chapters

00:00 Introduction to Erik Huberman and Hawke Media
02:21 The Evolution of Hawke Media and Its Niche
07:15 Choosing Clients and Building Relationships
11:29 Marketing Strategies and the Role of AI
22:11 Current Market Trends and Predictions for E-commerce
25:25 Closing Thoughts and Shameless Plug

We've compiled our top-performing YouTube Shorts from 2025 into one power-packed rewind video! These bite-sized insights from industry leaders cover everything from Amazon advertising secrets to AI-powered retail transformation. Thanks for listening to Talk Commerce—let's dive into the highlights.

1. Elizabeth Greene - Amazon Advertising Mastery

Co-founder of Junglr

Elizabeth Greene shares game-changing Amazon advertising secrets for scaling ecommerce brands through strategic ad spending and automation tactics. Learn how to maximize your ROAS and dominate the Amazon marketplace.

Listen to the full episode →

2. Adam Callinan - Mathematical Precision in Business

Founder of BottleKeeper and Pentane

Join Adam Callinan as he shares his entrepreneurial journey from creating BottleKeeper to developing Pentane. Discover how mathematical precision and lean operations drive modern business success and sustainable profitability.

Listen to the full episode →

3. Elijah Khasabo - The Future of UGC

Co-founder of Vidovo

Elijah Khasabo reveals insights on the evolution of user-generated content pricing, why engagement beats follower counts, and why authentic human content continues to outperform AI-generated videos in driving conversions.

Listen to the full episode →

4. Drew Chambers - Edge Computing Revolution

EVP at Harper

Drew Chambers discusses how edge computing and AI are revolutionizing enterprise web performance. Get insights into speed optimization, personalization, and the future of ecommerce architecture.

Listen to the full episode →

5. Matthew Merrilees - Global Expansion Strategy

CEO at Global-e

Matthew Merrilees outlines actionable tactics for neutralizing tariffs, fine-tuning landed costs, and leveraging 3B2C fulfillment so brands can expand internationally without eroding profit margins.

Listen to the full episode →

6. Mark Elfenbein - AI Visual Merchandising

CRO of Nfinite

Mark Elfenbein reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe's to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale.

Listen to the full episode →

7. Udayan Bose - Generative AI in Ecommerce

CEO of NetElixir

Udayan Bose explores how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key insights from this transformative conversation.

Listen to the full episode →

Watch the Full Rewind Video

Don't miss these concentrated insights from the brightest minds in ecommerce. Subscribe to Talk Commerce for more expert conversations that help you grow your business.

What was your favorite insight? Let us know in the comments!