Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a forward-looking perspective on what merchants need to do right now to stay competitive.

Takeaways

The ultimate vision of agentic is consumer empowerment.
Consumers will deploy agents to find products online.
Agents will scrape the internet for purchasing options.
In B2B, agents will facilitate shopping across platforms.
Automation will enhance the shopping experience.
The future of shopping involves digital agents.
Agents will present curated options to consumers.
B2B transactions will become more efficient with agents.
The role of agents is expanding in digital commerce.
Consumer agents will revolutionize how we buy.

Chapters

00:00 Introduction to Channel Engine and E-commerce Passion
00:23 The Role of APIs and Data Feeds in E-commerce

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.

Takeaways

Personal injury lawyers are increasingly using social media for client acquisition.
Organic strategies can effectively build a following and attract clients.
Humorous and relatable content, like TikTok dances, can enhance brand affinity.
Personalization in marketing helps clients feel a connection with lawyers.
Metta has proven successful for legal marketing, while TikTok is still emerging.
Engaging content can make lawyers appear more down to earth.
Social media presence is crucial for modern legal practices.
Building a brand on social media requires creativity and authenticity.
Law firms can benefit from showcasing their personality online.
The landscape of legal marketing is evolving with social media trends.

Chapters

00:00 Introduction to Hona and Levi's Role
00:53 Closing Thoughts and Networking Opportunities

In this episode of Talk Commerce, Brent Peterson interviews Hristo Arakliev from Hyperzon, discussing the significance of Amazon in the e-commerce landscape, the integration of AI in marketing strategies, and common pitfalls that merchants encounter when navigating multiple sales channels. Hristo emphasizes the importance of visibility and marketing over product quality alone, the need for strategic traffic management, and the necessity of optimizing for both Amazon and emerging AI-driven search engines. As the holiday season approaches, he provides insights on preparing for increased sales and advertising strategies.

Takeaways

Amazon is the largest marketplace in e-commerce.
Visibility is crucial for brand trust and sales.
Great marketing can make mediocre products succeed.
AI can streamline tasks and enhance strategy.
Merchants should focus on one channel at a time.
Driving traffic to D2C can benefit Amazon sales.
Amazon PPC is not the only solution; organic strategies matter.
Optimizing for AI search engines is becoming essential.
Preparing for holiday sales requires early product shipping.
Brand popularity influences advertising strategies.

Chapters

00:00 Introduction to Hyperzone and Extreme Sports
01:37 The Importance of Amazon for DTC Brands
04:15 Leveraging AI in E-commerce
06:53 Common Mistakes by Merchants on Amazon
08:35 Advertising Strategies for Amazon
10:30 Optimizing for Search Engines and LLMs
12:48 Preparing for Holiday Sales on Amazon