In this episode of Talk Commerce, Brent Peterson interviews Justin Aronstein, Chief Product Officer at Mobile1st. They discuss the importance of revenue per visitor in e-commerce, the role of friction in the shopping experience, and key metrics for success. Justin shares insights on the future of AI in e-commerce, the necessity of mobile-first design, and practical advice for preparing for the holiday sales season. The conversation emphasizes understanding customer needs and creating a seamless shopping experience.

• Mobile1st focuses on increasing revenue per visitor.
• Friction in the shopping experience can be beneficial if used correctly.
• Conversion rates are not the most important metric; revenue per visitor is key.
• Understanding customer emotions is crucial for driving sales.
• AI is becoming increasingly important in e-commerce, but traditional channels still matter.
• Designing for mobile is essential as most traffic comes from mobile devices.
• Product detail pages should address customer concerns and build trust.
• Hard abandonment campaigns can help recover lost sales.
• E-commerce directors face unique challenges that require tailored solutions.
• Having fun at work is essential for job satisfaction.

Chapters

00:00
Introduction to Justin Aronstein

02:13
Mobile First: Revolutionizing E-commerce

04:42
Understanding User Insights and Emotional Connection

10:38
Key Metrics for E-commerce Success

12:45
The Future of AI in E-commerce

16:27
Designing for Mobile: The Ongoing Challenge

21:43
Preparing for Black Friday: Essential Tips

24:34
Introduction to Personal Freedom

24:35
The Power of Choice

In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning.

Takeaways

Elijah Khasabo is the co-founder of Vidovo, an influencer platform.
He believes in bettering oneself by helping others.
The power of social media can significantly impact business success.
Viral marketing can be achieved through creative content strategies.
Engagement metrics are more important than follower counts.
Consistency is key in content creation and audience building.
AI in video marketing raises questions about authenticity.
It's never too late to start creative marketing efforts.
Building a community-driven platform can lead to organic growth.
Learning from other founders is crucial in entrepreneurship.

Chapters

00:00 Introduction to Elijah Khasabo and Vidovo
01:45 The Founding Story of Vidovo
05:29 Viral Marketing and Content Creation
09:20 Sourcing Talent and Influencer Engagement
13:13 The Importance of Consistency in Content Creation
16:03 AI in Video Marketing and Authenticity
17:56 Preparing for Holiday Marketing Strategies

In this episode of Talk Commerce, Brent Peterson interviews Luca Borreani, co-founder of ZipChat AI. They discuss Luca's journey into the world of AI and entrepreneurship, the functionality of AI agents, and how they can enhance customer interactions and operational efficiency. The conversation also touches on the importance of leveraging AI during peak shopping seasons like Black Friday and Cyber Monday, and concludes with insights on the future of AI in business.

Takeaways

Luca Borreani is the co-founder of ZipChat AI, focusing on AI solutions.
He started his career in affiliate marketing and e-commerce.
AI agents can automate tasks traditionally handled by humans.
Promptable AI allows merchants to customize interactions.
Transparency about AI usage improves customer experience.
AI can proactively engage customers to enhance sales.
Operational efficiency is a key benefit of AI agents.
Mistakes in AI can be costly, requiring careful implementation.
AI's role in e-commerce is growing, especially during peak seasons.
Experimenting with AI can lead to significant business improvements.

Chapters

00:00 Introduction to Luca Borreani and ZipChat AI
01:55 Luca's Journey into AI and Entrepreneurship
03:15 Understanding AI Agents and Their Functionality
06:57 Navigating Customer Interactions with AI
10:50 Operational Efficiency through AI Agents
13:39 Leveraging AI for Black Friday and Cyber Monday
16:19 Final Thoughts on AI in Business