Cold emailing to fill a webinar is brutal, especially in tech. In this episode of The Webinar Hacker, email strategist Jenny Johansen shares a practical, step-by-step playbook to boost registrations and show-up rates without bloated tools. If you run a tech team, you’ll learn how to write high-converting emails, map smart journeys and integrate your stack so attendees actually join.What you’ll learn in this episode:-How to write that first outreach email: lead with the attendee’s transformation, their pain point, and your expertise—plus a clear CTA right at the top.-The “8-touch” reality: why one email isn’t enough and how to architect a simple, effective nurture journey.-Cadence that converts: a 2–3 month plan from biweekly touches to weekly, then three emails in the final week—plus day-of and hour-before reminders.-Segmentation and tagging: label by topic and intent, resend to non-openers, and create separate paths for registrants vs. non-registrants.-Automation essentials: audience segmentation, tags, journey builder, and key KPIs (opens, spam, conversions).-Tools that work and are easy to use: Mailchimp, ConvertKit, and GetResponse (with webinar functionality)—and why seamless integration with your webinar platform matters.-UX first: “meet the client where they are”—reduce friction with simple sign-up flows, add-to-calendar links, mobile-friendly emails, and thorough end-to-end testing.-Benchmarks and realities: strong lists often convert at up to ~5%; if you’re still building your list, start now with targeted content.Key takeaways:-Lead with outcomes: what attendees will be able to do after your webinar.-Put the CTA above the fold with date/time/link; always include “Add to Calendar.”-Plan two journeys: one for people who register and one for those who haven’t yet.-Resend the same email to non-openers to lift open and conversion rates.-Final-week push: 3 emails, tailored messages for registrants vs. non-registrants.-Automation must-haves: segmentation, labels, journey paths, and basic KPIs.-Recommended platforms: Mailchimp, ConvertKit, GetResponse; ensure they integrate with your webinar tool (e.g., StreamYard/Zoom).-Test everything: links, deliverability, file formats, and layouts on desktop, tablet, and mobile.-Keep copy human: edit AI drafts, avoid generic scripts, and tailor to your audience.-Golden rule: make the process smooth—people will drop at the first sign of friction.If this episode helped, subscribe to The Webinar Hacker for more actionable tactics to grow your tech business with webinars. Like the video, drop your questions in the comments, and share which tools you’re using. #Webinars #EmailMarketing #B2BMarketing #SaaS #TechSMB #MarketingAutomation #DemandGen #GrowthMarketing

Unlock the secrets of virtual persuasion with this week’s episode of The Webinar Hacker, your essential guide to commanding the digital stage. Hosted by broadcast journalist and communications strategist Diego Laje. In this episode of The Webinar Hacker with Tim Ito, we reveal step-by-step techniques to captivate your virtual audience, including how to craft compelling narratives, avoid common webinar pitfalls, and use simple tools to instantly upgrade your video presence.

1. Audience-Driven Topic Selection is Critical

Don’t just choose comfortable topics. Go back to your audience’s pain points.

After a webinar, segment attendees:

• Treat these groups differently with targeted emails and messaging.

There’s no cut-off point for engaging with registrants, even those who didn’t attend. Remain present with regular, valuable contact; prospects may convert several months (even a year) later, especially when timing aligns with their needs.

Leverage webinar recordings by sharing them with non-attendees, putting them behind forms, and tracking content consumption in your CRM/marketing automation system.

• Assign lead scores based on engagement (e.g., downloads, repeated attendance) to prioritize sales follow-ups and identify your hottest prospects.

• For robust marketing and sales integration, tools like HubSpot (all-in-one), Salesforce (CRM with add-ons), or Active Campaign (cost-effective alternative) are recommended.
• Consider account-based marketing (ABM): If multiple stakeholders from a target company engage, tailor your outreach per role (CEO, CTO, managers) and even create dedicated webinars for high-value prospects.

And, B2B marketers should consider SMS for follow-up, but ensure compliance with privacy regulations—open rates are very high, making it a promising but underutilized channel.

Hear real-life stories from Ito's vast digital marketing experience and discover actionable tips you can implement in your next webinar, no expensive gear required.

Ready to transform your virtual impact? Subscribe now each episode includes quick fixes, expert guest takeaways, and bite-sized lessons in digital influence.

Our guest in this episode is Tim Ito, he is co-founder and Principal of Marketing Nice Guys, bringing over 25 years of leadership in content, SEO, digital marketing, and product strategy, with past senior roles at organizations like ASCD, ATD, AOL, Netscape, and AltaVista.

A dedicated educator and author, Tim teaches digital marketing at Georgetown University, and has co-written books including The B.S. Dictionary and Small Business Digital Marketing Handbook, helping demystify marketing for businesses and individuals.

How do the leaders, innovators and communicators tell stories that command attention—especially in high-stakes webinars or digital meetings? In this episode of Webinar Hacker, host Diego Laje talks with Andrew Glenn, renowned defense tech strategist and author of "Building Our Defense," to reveal the storytelling secrets behind truly impactful virtual presentations.

Andrew shares:

• How to find and use the sharpest details in your stories—without losing your audience
• Why “less is more” can triple your engagement
• The myths (and real best practices) of corporate storytelling
• How to tailor your message for investors, policymakers, and decision-makers—all at once
• Simple A/B testing tricks to see what resonates

Whether you’re pitching investors, briefing a team, or training C-level execs, you’ll get actionable takeaways you can use in your very next virtual meeting.

🎧 Tune in to upgrade your storytelling, boost your authority, and build real influence on screen.

#storytelling #leadership #virtualpresentations #webinarhacker #defensetech

In this episode of The Webinar Hacker, host Diego Laje interviews Rebecca Umberger, SVP at Sage Communications, to explore what happens after your webinar ends. Learn how consistent calls to action and unified landing pages guide attendees through the buyer’s journey and transform event engagement into tangible sales. Rebecca explains why aligning messaging across webinars, blog posts, and social channels—and leveraging AI for precise audience targeting—can drastically improve your conversion rates. Discover practical tips for repurposing content into impactful snippets, training your team to maintain momentum, and maximizing ROI long after the live session. If you want to elevate your webinar strategy and convert attendees into clients, this episode is a must-listen.

In this episode of Webinar Hacker, Diego Laje sits down with James Stanger, Chief Technology Evangelist at CompTIA, to explore how to craft effective and value-packed webinars. James shares his insights from working with the DOD community and industry experts, revealing strategies for delivering dense, practical content, selecting the best collaborators, and engaging audiences without relying on rigid scripts. Learn how to turn your events into memorable experiences that benefit both your company and your viewers.

In this insightful episode of The Webinar Hacker, host Diego Laje sits down with communications expert Duyen Truong, Senior Vice President at Sage Communications. With nearly two decades of experience navigating the challenges of government and tech PR, Duyen breaks down how to craft compelling narratives when you’re forced to keep sensitive information under wraps. Discover strategies for transforming complex, technical ideas into relatable stories, learn the art of pairing data with narrative, and find out how to build a culture of storytelling that fuels engagement even during silent periods. Whether you're an entrepreneur or a communications pro, this conversation offers actionable insights to help you create buzz without giving away too much.

In this episode ofThe Webinar Hacker, we dive into the secrets of powerful public speaking with expert coachDolores Hirschmann. With over two decades of experience helping top business leaders communicate effectively, Dolores shares practical frameworks tocaptivate audiences, simplify complex messages, and boost confidence on stage and in webinars. Whether you're a professional speaker or just starting out, this episode will give you actionable insights toengage, connect, and make a lasting impact.