Cold emailing to fill a webinar is brutal, especially in tech. In this episode of The Webinar Hacker, email strategist Jenny Johansen shares a practical, step-by-step playbook to boost registrations and show-up rates without bloated tools. If you run a tech team, you’ll learn how to write high-converting emails, map smart journeys and integrate your stack so attendees actually join.What you’ll learn in this episode:-How to write that first outreach email: lead with the attendee’s transformation, their pain point, and your expertise—plus a clear CTA right at the top.-The “8-touch” reality: why one email isn’t enough and how to architect a simple, effective nurture journey.-Cadence that converts: a 2–3 month plan from biweekly touches to weekly, then three emails in the final week—plus day-of and hour-before reminders.-Segmentation and tagging: label by topic and intent, resend to non-openers, and create separate paths for registrants vs. non-registrants.-Automation essentials: audience segmentation, tags, journey builder, and key KPIs (opens, spam, conversions).-Tools that work and are easy to use: Mailchimp, ConvertKit, and GetResponse (with webinar functionality)—and why seamless integration with your webinar platform matters.-UX first: “meet the client where they are”—reduce friction with simple sign-up flows, add-to-calendar links, mobile-friendly emails, and thorough end-to-end testing.-Benchmarks and realities: strong lists often convert at up to ~5%; if you’re still building your list, start now with targeted content.Key takeaways:-Lead with outcomes: what attendees will be able to do after your webinar.-Put the CTA above the fold with date/time/link; always include “Add to Calendar.”-Plan two journeys: one for people who register and one for those who haven’t yet.-Resend the same email to non-openers to lift open and conversion rates.-Final-week push: 3 emails, tailored messages for registrants vs. non-registrants.-Automation must-haves: segmentation, labels, journey paths, and basic KPIs.-Recommended platforms: Mailchimp, ConvertKit, GetResponse; ensure they integrate with your webinar tool (e.g., StreamYard/Zoom).-Test everything: links, deliverability, file formats, and layouts on desktop, tablet, and mobile.-Keep copy human: edit AI drafts, avoid generic scripts, and tailor to your audience.-Golden rule: make the process smooth—people will drop at the first sign of friction.If this episode helped, subscribe to The Webinar Hacker for more actionable tactics to grow your tech business with webinars. Like the video, drop your questions in the comments, and share which tools you’re using. #Webinars #EmailMarketing #B2BMarketing #SaaS #TechSMB #MarketingAutomation #DemandGen #GrowthMarketing