In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive into the future of AI and how it’s reshaping the Home Service Industry.

They explore how AI (artificial intelligence) is disrupting traditional marketing, what automation could mean for technicians, and why adapting now is critical for long-term growth. From autonomous service vehicles to AI-driven sales pipelines, they break down what’s coming and how business owners can prepare.

This episode is packed with insights on using AI to strengthen your brand, streamline operations, and outpace competitors. Stay tuned for the next episode, where they’ll cover practical strategies for leveraging AI in day-to-day operations.

Reference:

Jonathan Brill

Unique Genius

ClickCallSell

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard break down what it takes in learning how to hire, train, and keep A-players in the home service industry

They share lessons from years of building teams, from avoiding the trap of hiring B-players to creating documented systems, onboarding processes, and clear success criteria. They also cover how to manage Virtual Assistants effectively, structure performance-based pay, and develop leadership skills within your team to create long-term growth opportunities.

Whether you’re scaling your first crew or managing a multi-location operation, this conversation is packed with proven strategies to build a culture where A-players thrive.

Shoutout to UniqueGenius for helping Jonathan find his Strategic Partner.

Book mentioned in the podcast:

Extreme Ownership

In this episode of The Home Service Hot Seat, Michael Grigery sits down with Ariel Carrero, another ClickCallSell account manager and native Spanish speaker, to talk some marketing advice for Home Service Businesses who are just getting started.

They dive into realistic lead generation expectations, the impact of budget on performance, and why newer businesses should focus on building their brand through accessible tools like Google Business Profile, landing pages, and Facebook ads. Ariel shares what he’s learned over his 7+ years in the industry and offers practical tips on scaling without burning out.

Whether you're a new Home Service Business Owner struggling to compete or a franchisee trying to build processes that scale, this episode is for you! Build ideas to grow your business smarter.