In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces.

In this Marketing 4 Business Podcast episode, you'll learn about:

Digital Marketing Evolution

- The transition from HTML to responsive CSS.

- The role of COVID-19 in fast-tracking digital marketing strategies.

SEO and PHP Development Insights

- Backend optimisation for search engine ranking.

- The shift from structured employment to freelancing.

Consumer Behaviour and Digital Marketing

- Generational differences in search habits and how to adapt strategies.

- The importance of identifying and targeting your ideal client.

Business Growth Through Marketing

- Using personal interests to connect with your audience.

- The role of a growth team in enhancing marketing strategies.

Mindset and Future Trends

- The importance of mindset in personal and professional growth.

- The potential of AI in digital marketing and the continuous need for creativity.

This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.

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