We’re now approaching 400 listeners, and the feedback from week one has been overwhelmingly positive. The highlight was by far and away the Ptak Family Ravoli story.

Thank you for tuning in, sharing episodes, and for the ongoing feedback. It’s fuel for keeping this going.

Today, we're talking Handoffs. A topic that doesn't get nearly enough airtime.

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In a world of inbox overload, AI hype, and collapsing go-to-market playbooks, Sunrise is your five-minute daily reset for B2B GTM leaders. If you own a number — MQLs, pipeline, quota, or top-line revenue — this podcast is built for you.

Every weekday, we deliver one clear, actionable idea to help you lead with more focus and less chaos.

Inspired by the calm clarity of The Daily, Sunrise is powered by JumpSeat’s Agile Growth Operating System — a practical lens for navigating today’s fast-changing B2B GTM landscape. We cut through the noise with GTM fundamentals, reframed for the now: strategy, systems, signals, not fluff.

This isn’t theory. It’s a live experiment.

And if you’re in the arena? We’re building it for you.

The headline from this week?

On Wednesday, Clay raised $100M at a $3.1B valuation. But the raise isn’t the full story.

Just before this news broke on Wednesday, we broke down the complex, bloated B2B funnel. The necessary 2,878 impressions, on average, need to close a deal. The 266 touchpoints. The labyrinth that the pipeline generation has become.

Today, we’re talking about the antidote and where GTM and outbound are heading next.

Let’s dive in.

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In a world of inbox overload, AI hype, and collapsing go-to-market playbooks, Sunrise is your five-minute daily reset for B2B GTM leaders. If you own a number — MQLs, pipeline, quota, or top-line revenue — this podcast is built for you.

Every weekday, we deliver one clear, actionable idea to help you lead with more focus and less chaos.

Inspired by the calm clarity of The Daily, Sunrise is powered by JumpSeat’s Agile Growth Operating System — a practical lens for navigating today’s fast-changing B2B GTM landscape. We cut through the noise with GTM fundamentals, reframed for the now: strategy, systems, signals, not fluff.

This isn’t theory. It’s a live experiment.

And if you’re in the arena? We’re building it for you.

Today we’re breaking down one of the most important customer journey research studies in all of B2B revenue right now.

You’ve probably been feeling it lately as you build pipeline: deals are taking longer, requiring more people, and demanding more touches than ever before. Now we have the data to prove it.

HockeyStack Labs followed 150 B2B firms over an 8-month period last year ranging in ARR revenue from $8M to $2B.

The headline stat from the study: it now takes an average of 2,878 impressions and 266 touchpoints to close a single deal. No joke.

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In a world of inbox overload, AI hype, and collapsing go-to-market playbooks, Sunrise is your five-minute daily reset for B2B GTM leaders. If you own a number — MQLs, pipeline, quota, or top-line revenue — this podcast is built for you.

Every weekday, we deliver one clear, actionable idea to help you lead with more focus and less chaos.

Inspired by the calm clarity of The Daily, Sunrise is powered by JumpSeat’s Agile Growth Operating System — a practical lens for navigating today’s fast-changing B2B GTM landscape. We cut through the noise with GTM fundamentals, reframed for the now: strategy, systems, signals, not fluff.

This isn’t theory. It’s a live experiment.

And if you’re in the arena? We’re building it for you.