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Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.

In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business.

Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?

Check out the full show notes and resources at

https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.

See the full show notes and resources at

https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-Hiring

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.

From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.

See the full show notes and resources at

https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designers

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and creative choices.

Plus, Katie teases next week's roundtable featuring three industry powerhouses who reveal unexpected opportunities and brilliant strategies born from navigating tariff turmoil.

See the full show notes and resources at

https://successbydesign.coach/podcast/b/tariff-talk-navigating-the-hidden-costs-impacting-your-interior-design-clients

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rates!).

Don’t miss your chance to grab these research-backed tools for unshakable confidence. Hit play now and transform how you run your design business—no more second-guessing allowed!

See the full show notes and resources at

https://successbydesign.coach/podcast/b/how-interior-designers-can-build-confidence-and-set-boundaries

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns.

Slowdowns are inevitable—but how you respond makes all the difference. Tune in now and ensure your business not only survives but thrives - even when business may not be booming.

See the full show notes at

https://successbydesign.coach/podcast/b/how-interior-designers-thrive-not-just-survive-market-shifts

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever.

We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get tough. She’s sharing her smartest strategies for weathering economic shifts, keeping clients engaged, and ensuring your business doesn’t just survive but thrives in 2025.

If you’re wondering where to invest, where to scale back, and how to make 2025 a year of smart, sustainable growth, this episode is for you. Don't miss out on these essential insights!

See the full show notes here

https://successbydesign.coach/podcast/b/thrive-during-economic-slowdowns

Related Episode

Smart Hiring Strategies for Interior Designers Ready to Scale on Resilient by Design

Connect with Rebecca Hay

Podcast: Resilient by Design

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Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Send Katie a Text Message!!

In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it.

Ready to streamline your projects, increase efficiency, and maximize profits?

Don’t miss this power-packed episode—your future self (and clients) will thank you.

Pro Tip: Adding project management services can significantly boost your firm’s profitability and client satisfaction. Start with small steps and refine your process as you gain experience.

See full show notes and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/how-interior-designers-can-execute-scale-and-boost-profits

Want a Plug-and-Play Workflow?

Let’s build a custom project management system for your firm. Book a 1:1 strategy session with Katie to create a workflow that streamlines your projects and maximizes your revenue.

Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

This podcast is brought to you in partnership with Leah Bryant Co.