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Mastering the Business of Interior Design: Success by Design

Mastering the Business of Interior Design: Success by Design

著者: Katie Decker-Erickson Business Coach for Interior Designers
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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.


That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


We’ll answer questions like:


How do I get more interior design clients?


What should I charge for interior design services?


What are the best marketing strategies for interior designers?


How can I grow my interior design business?


How do I build a brand as an interior designer?


How can I scale my interior design business?


What systems do I need to run a successful interior design business?


How do I create a client onboarding process for my design firm?


Is it worth hiring a coach for my interior design business?


This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.


If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.


Tune in, and let’s grow your interior design business—together.

© 2025 Mastering the Business of Interior Design: Success by Design
アート マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • 55: Defining Your Ideal Interior Design Client
    2025/05/07

    Send Katie a Text Message!!

    Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.

    In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business.

    Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 760%?

    Check out the full show notes and resources at

    https://successbydesign.coach/podcast/b/defining-your-ideal-interior-design-client

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.

    続きを読む 一部表示
    20 分
  • 54: How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
    2025/04/30

    Send Katie a Text Message!!

    Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.

    See the full show notes and resources at

    https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-Hiring

    Snap a selfie with our billboard in the background, tag us on Instagram @successbydesign_coach_podcast, and you'll instantly be entered into an exciting giveaway. The winner gets a two-hour private strategy session with Katie and a sleek new rocket book.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.

    続きを読む 一部表示
    20 分
  • 53: Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]
    2025/04/25

    Send Katie a Text Message!!

    Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.

    From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.

    See the full show notes and resources at

    https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designers


    Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

    This podcast is brought to you in partnership with Leah Bryant Co.

    続きを読む 一部表示
    40 分

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