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Mastering the Business of Interior Design: Success by Design

Mastering the Business of Interior Design: Success by Design

著者: Katie Decker-Erickson Business Coach for Interior Designers
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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.


That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design.


We’ll answer questions like:


How do I get more interior design clients?


What should I charge for interior design services?


What are the best marketing strategies for interior designers?


How can I grow my interior design business?


How do I build a brand as an interior designer?


How can I scale my interior design business?


What systems do I need to run a successful interior design business?


How do I create a client onboarding process for my design firm?


Is it worth hiring a coach for my interior design business?


This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out.


If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place.


Tune in, and let’s grow your interior design business—together.

© 2025 Mastering the Business of Interior Design: Success by Design
アート マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • 77: The 2025 State of the Design Industry (And What You Need to Do About It)
    2025/10/08

    Send Katie a Text Message!!

    Hey designers, it’s Katie Decker Erickson, and today I’m giving you something totally different — no fluff, no hype, and no sugarcoating. This is your five-minute State of the Industry for interior designers, and a heart-to-heart about what’s really going on behind the pretty photos and Pinterest boards.

    Because let’s be honest — the economy isn’t doing us any favors right now. Margins are tight, clients want miracles for pennies, and too many designers are drowning in ideas instead of action. So today, I’m breaking down what’s actually happening, why inspiration alone won’t save your business, and what it’s going to take to not just survive, but win in this season.

    IN THIS EPISODE, I TALK ABOUT:

    • The real numbers behind the 2025 design economy (spoiler: it’s not great)
    • What the data from Barron’s, the Wall Street Journal, and the NFIB optimism index really means for us
    • Why “attitude + affirmation” isn’t a business strategy
    • The biggest traps I’m seeing designers fall into right now — undercharging, over-consuming, and constant pivoting
    • How I’m shifting my own business to adapt (and how you can too)
    • A preview of my upcoming 3-part series and live workshop to help you implement — not just learn — strategies that work in this market


    We don’t need more motivation. We need clarity, accountability, and a plan that actually makes money. This industry is at a crossroads — and if you’re ready to stop waiting for things to “get better” and start taking control, this is where it starts.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

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    4 分
  • 76: From Overwhelmed to Scaled: How My Client Shannon Grew Her Interior Design Business
    2025/10/01

    Send Katie a Text Message!!


    Scaling an interior design business isn’t just about hustling harder—it’s about systems, boundaries, leadership, and strategic support. In this episode, I sit down with my client Shannon to share her journey from feeling overwhelmed to confidently scaling her interior design business. We talk about the unexpected lessons she learned along the way and how coaching helped her master each step of growth.

    IN THIS EPISODE:

    • How Shannon recognized she needed help and took the first step toward growth
    • The systems and processes she implemented to streamline her business
    • Learning to set boundaries while staying generous and client-focused
    • Why celebrating wins is critical to scaling successfully
    • Focusing on doing less, better, and prioritizing projects that align with her vision
    • Stepping fully into leadership and empowering her team


    If you’re an interior designer feeling stuck, overwhelmed, or unsure how to scale, this episode gives you practical insights and actionable steps. Learn from Shannon’s real-world experience and see how coaching can help you transform your business while staying true to your creative vision.



    Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

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    28 分
  • 75: Interior Design Debriefs: The 20-Minute Profit Booster
    2025/09/24

    Send Katie a Text Message!!

    In this week’s episode, to wrap up our Project to Profit Series, I'm getting real about the one step most designers skip that could save you hours, protect your margins, and stop you from repeating the same costly mistakes project after project.

    Here’s the kicker: research shows that teams who actually take this step improve performance by 20–25% on their very next project. Yep, it’s that powerful.

    And don’t think this is just for big firms — if you’re a team of one, this step may be even more critical to stop repeating mistakes and create the systems that future-proof your business.

    Check out the show notes and other resources at

    https://successbydesign.coach/podcast/b/interior-design-debriefs

    This podcast is brought to you in partnership with Leah Bryant Co.

    Connect with Katie

    LinkedIn

    Business Strategy Sessions for Interior Designers

    Free Resources for scaling your interior design firm

    Website

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    14 分
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