Ben Fox is the Co-founder and Managing Director of FP Digital, formerly known as FlowPress, a back-office web support team and web development agency providing long-term care for web properties. At FP Digital, Ben utilizes his 10-plus years of experience in client and project management to oversee client service and project delivery. Ben is a serial entrepreneur and a three-time founder of HTML and WordPress platforms. Before his entrepreneurial pursuits, he worked across various marketing verticals at Vonage and the Match Marketing Group. 

A strong relationship between an agency and a client is mutually beneficial, allowing both parties to achieve their goals. What are some attainable strategies for building solid client-agency relationships to help agencies grow and scale?

The pandemic tested agency owner Ben Fox in numerous ways, which taught him multiple lessons. But his most significant takeaway was understanding the power of relationships. However, you have to prove your value continuously when forming partnerships. Ben asserts that it’s advantageous to partner with more intelligent individuals than you to leverage the strength and expertise of that existing business. In return, you must be able to follow through on promises to maintain trust and demonstrate your agency’s capabilities with a staff of competent and knowledgeable professionals. Additionally, communication is vital to the relationships you build, so offer transparency regarding processes, fees, and expectations. This clarity not only upholds intentions but also lays the foundation for effective collaboration.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor interviews Ben Fox, Co-founder and Managing Director at FP Digital, about cultivating relationships to grow an agency. Ben discusses the rebranding of FlowPress to FP Digital, the services they provide, the lessons he’s learned from overcoming a challenging year, and the importance of building partnerships.