What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business.

That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)

In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be your lead generator, build brand awareness and bring potential customers to your digital doorstep, not your sales closer. When you have unrealistic expectations, you set everyone up for failure so knowing the difference between these two pivotal business roles can help levelset and set the stage for business growth.

We’ll illuminate the common pitfalls business owners face and share some practical tips to enhance your marketing efforts.

Episode Highlights:

- How marketing can bring the horse to water, or the pivotal role of marketing in attracting potential customers and creating opportunities for sales conversions.

- Why regular, consistent, and clear messaging is vital in keeping your audience engaged and ready to transition smoothly into sales.

- The significance of non-sales metrics like audience engagement and website traffic in gauging the effectiveness of your marketing efforts.

- How a clearly defined brand story and consistent messaging can enhance your marketing strategies and create more meaningful connections with your audience.

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

We all know about those social media “best practices” right?

Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them.

We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-old cousin. You know, bad habits like that.

Similarly, let’s talk about not just marketing ourselves on social media - it’s 2024, let’s talk about having a multi-channel approach. Because some business are still expecting BIG things but only marketing on one channel and that just doesn’t cut it when you’re talking about rented space.

This week, we’re discussing bad habits to break so you can improve your marketing, connect with your audience authentically, and achieve the results you want to see.

Highlights

• Why you should better curate your following and stop following old college roommates and family members.

• Why posting and ghosting doesn’t cut it anymore

• How to get over the perfection complex and why letting perfect be the enemy of good is hindering your marketing efforts.

• Why in 2024 you need a multi-channel approach.

I would LOVE your feedback! If there’s something you want to learn or hear more about, I’d love to hear from you! Send me an email to heidi(at)heidijschmidt.com. Also, podcasts grow thanks to listeners like you - share your thoughts in a review so more people can find this podcast!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s talk about content creation burnout.

It’s a real thing, there are marketers out there who are ALWAYS just creating.

Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch,

Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.

Whether it’s avoiding content creation fatigue or effectively using tools and resources to maximize your content’s reach, we’re talking about it all. We’re discussing how repurposing content isn't just a strategy; it's self-care for the busy entrepreneur. So tune in, get inspired, and let’s learn how to make our content workflow as efficient and impactful as possible.

Episode Highlights:

• The importance of having a content strategy with defined pillars or buckets.

• How to utilize tools and external resources to improve content creation efficiency.

• How to effectively repurpose your content including videos, blogs, and podcasts and how to chunk into smaller, more manageable pieces.

• How to manage content overload and the significance of revisiting evergreen content and repurposing it for things like social content, and email marketing.

• The importance of using content calendars and tools for efficient content management.

Resources mentioned:

CastMagic

Hire a Unicorn

Liz Wilcox Email Membership (Weekly templates!)

Content Planner Download

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you struggling to find fresh ideas for your social media, blog, or podcast content?

We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to?

And what about new content ideas? How do I come up with those?

Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting new content ideas!

Are you ready to tune in, gain valuable insights into the strategic thinking process behind sparking fresh content ideas, and discover my expert tips on reigniting content inspiration across various marketing platforms? If so, press play, and let’s get inspired!

Episode Highlights:

• Finding new ways to repurpose your content across social media

• Using surveys to spark engagement and gain valuable insights from your audience

• Benefits of creating evergreen content and what evergreen content performs best

• Benefits of motivational and inspirational content

• Sharing some of my best-performing content

• How to utilize “throwback Thursdays”

• Ways to use content to Position Yourself as an Authority Figure

• How to use seasonal content to your advantage

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

The one thing we all want to know is how the heck do we win online?

I mean really, how do we win on social media?

In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.

I’m answering questions like

1. Why do you need to define your value proposition and how it’s going to help you.
2. What metrics should you measure to decipher what truly matters for your business?
3. Why you need to truly understand your audience so you can effectively market to them.
4. Why I use a SWOT analysis with my strategy clients
5. Auditing your competitors and finding opportunities to outshine them
6. Why tailoring your content pillars around your business is the foundation of your marketing

So, if you are ready to uplevel your social media game press play and get ready to slay your social media!

If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.

Episode Highlights:

• What is your valueadd

• Understanding marketing metrics to measure success and make data-driven decisions

• Why you want to do an audience deep dive to target your ideal audience

• How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning

• The value of competitor evaluation

• Why you need to have content pillars that align with your business to drive engagement and conversions

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling.

I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel does not need to be recreated with each piece of content you produce.

That's why I created the Stop the Scroll Podcast! With nearly two decades of marketing experience as a content creator and marketer, I’m sharing all my secrets about what works and what doesn’t when it comes to social media.

Each week I’ll dive into topics like how to build authentic and engaging content for social media, strategies for social media success, building an engaging community, overcoming social media challenges and so much more.

If you are ready to transform your social media presence with actionable steps and valuable strategies then press play and listen in!

Episode Highlights:

• My background as a social media strategist and marketer

• Why I’m passionate about content creation

• What inspired the Stop The Scroll podcast

• What are some of the challenges and opportunities in social media marketing

• Benefits of building communities and connections through social media

• Importance of authenticity in your social media content

• Overcoming imposter syndrome

• Why you need strategies to create engaging content that stops the scroll

• Why you need to repurpose content for maximum impact

• Should you use AI in your content creation?

• Utilizing email marketing along side social media

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How do I grow on social media?

What's the best type of content to post?

What are the latest best practices on Instagram, LinkedIn, and every other social media network?

And how do I even know if what I'm doing on those platforms is even working?

Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.

I'm your host, Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency supporting small businesses with their social media and email marketing.

I'm here to share all the latest and greatest best practices to help you show up confidently and authentically with tips such as what really goes into a content strategy, how to stop overthinking your content, and how to really beat those pesky algorithms.

My content and social media strategies have helped build 6 figure businesses while creating content built around authenticity.

Tune in each week for the latest and greatest in the social media world to teach you how to create content that stops the scroll.

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com