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Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships.

Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees. This allows you to tailor your engagements and ensure prospects feel legitimately valued. Cindy’s insights highlight how simple strategies—like effective pre-event communication and asking thoughtful questions—can invite meaningful conversations.

Engagement doesn't end once the attendees leave your booth; Cindy emphasizes the significance of being authentic and proactive.

Join us for a lively discussion packed with practical advice on how to elevate your trade show presence. Whether you're looking to attract more visitors to your booth or cultivate lasting relationships

Don't miss out on more morsels like this, subscribe to our podcast, share your thoughts after listening, or leave a review to join the conversation!

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DREAM to +1 530 203-5703 for more on Cindy's Dream 100 methodology

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SEVEN to +1 203-5703 for a free chapter from Cindy's book Seven Marketing Basics

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In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf.

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Getting to the point

Chapter two of Trade Show Tidbits focuses on messaging

Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you.

We’ll also start at the top of that pyramid and offer a nugget or two about the big sign above your booth or stand.

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A Room with Many Doors
A conversation about your brand with Carol Phillips

Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, during, and after your next trade show.

Carol Phillips is the founder of Brand Amplitude and adjunct professor emeritus at the Mendoza College of Business at the University of Notre Dame.

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In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, a messenger bag, satchel, or a trusty backpack, you’ll save room for a few things after this episode.

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In this episode, we take a first look at who and what who’s going to the show both from our team and who are we expecting to meet and one of the biggest question of all of course what is the budget? The budget, of course drives all of and we wanna make sure that it matches the “why” that we talked about in the first podcast.

Like peeling an onion over the next 13 weeks we’re going to be diving into greater detail on all of the topics important to successfully delivering results at your next trade show.

Season one will roll out over the next 13 weeks with a few episodes each week. Bonus content includes long form interviews with experts in brand, digital engagement, trade and industry press and social media. Each episode is kept short, one morsel each. In the end this will be kind of like a box of chocolates, tasty morsels of all sorts. No matter if you’re caramel kar’mel/kare-oh-mel or you’re nuts, we hope there’ll be a morsel or two for you.

Steve

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Episode 1 Why

Marketer Morsels with Steve Smedberg Season 1 - Why

In this episode we dive into the essential question. Why?

Why do a podcast? (answer: to share out what we’ve already figured out so you can branch out )

Why are we going to this trade show? Good question, we dive into that a bit, too, right here in this episode. ▶️

Season one will roll out over the next 13 weeks with a few episodes each week. Bonus content, long form interviews with experts in brand, digital engagement, trade and industry “press” and social media. Each episode is kept short, one morsel each. In the end this will be kind of like a box of chocolates, tasty morsels of all sorts. No matter if you’re caramel kar’mel/kare-oh-mel or you’re nuts, we hope there’ll be a morsel or two for you.

Steve

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Marketer Morsels with Steve Smedberg debuts January 22, 2025. Focused on sharing out expert sales, marketing, and business development knowledge in bite sized chunks, episode zero introduces you to Steve and the show

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