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Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships.

Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees. This allows you to tailor your engagements and ensure prospects feel legitimately valued. Cindy’s insights highlight how simple strategies—like effective pre-event communication and asking thoughtful questions—can invite meaningful conversations.

Engagement doesn't end once the attendees leave your booth; Cindy emphasizes the significance of being authentic and proactive.

Join us for a lively discussion packed with practical advice on how to elevate your trade show presence. Whether you're looking to attract more visitors to your booth or cultivate lasting relationships

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DREAM to +1 530 203-5703 for more on Cindy's Dream 100 methodology

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SEVEN to +1 203-5703 for a free chapter from Cindy's book Seven Marketing Basics

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In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf.

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Getting to the point

Chapter two of Trade Show Tidbits focuses on messaging

Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you.

We’ll also start at the top of that pyramid and offer a nugget or two about the big sign above your booth or stand.

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