What if your biggest growth blocker isn’t the market, but the story you’re telling yourself?

In this episode, Rob Walling welcomes back fan favorite Ruben Gamez, founder of SignWell, to debunk common bootstrapper myths. They discuss misconceptions like never needing to sell your company or market your product, and emphasize the realities of growth plateaus, business valuation, and exit strategies.

• (4:50) – I’ll never sell my company
• (11:40) – I can just coast on profit forever
• (21:48) – I’m built differently, so I don’t need to market
• (31:54) – Building many tiny projects is a strategy
• (34:46) – It’s all about luck

• Invest in TinySeed Fund 3
• Ruben Gamez (@earthlingworks) | X
• SignWell
• Ruben Gamez | LinkedIn
• MicroConf YouTube Channel

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Are common SaaS myths sabotaging your success?

In this episode, Rob Walling sits down with SaaS growth expert (and TinySeed Institute coach) Marc Thomas to break down ten persistent and damaging myths believed by many SaaS founders and why challenging them is key to scaling smart.

• (4:52) – “I’m not good at marketing” is a lie
• (8:48) – Top-of-funnel obsession
• (13:12) – Lifetime affiliate payouts = profit killers
• (18:21) – Hiring a marketing team too soon
• (21:52) – Chasing new markets too early
• (25:08) – Fear of sending more email
• (27:36) – Chasing shiny growth hacks like programmatic SEO
• (31:14) – Dismissing sales in favor of only self-serve
• (35:10) – Avoiding competitor content out of fear

• MicroConf Europe – September 28–30 · Istanbul, Türkiye
• TinySeed SaaS Institute
• Positive Human
• Marc Thomas | LinkedIn
• Marc Thomas’ LinkedIn post on 10 SaaS Myths

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

How do you price pilot projects and niche down without hedging your bets?

In this episode, Rob Walling answers listener questions about pricing pilots, choosing niches, and skipping steps on his Stair Step Method of Bootstrapping. Want to get your question answered? Drop them here.

• (3:25) – Feedback on Season 4 of TinySeed Tales
• (8:55) – How do you price pilot projects?
• (15:11) – How to niche down and de-risking a new SaaS?
• (22:40) – What does it really take to build a hit open-source tool?
• (29:53) – Can you skip straight to SaaS or is that a trap?

• MicroConf Connect: Online community of SaaS founders
• TinySeed Tales Podcast
• Startup Stories Podcast
• Stair Step Method of Bootstrapping

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify