エピソード

  • 316: The Exact 4-Part Posting System To Land Clients

    316: The Exact 4-Part Posting System To Land Clients
    2026/06/01
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtcHere’s how to turn your LinkedIn profile into a buyer-ready sales asset. LinkedIn is packed with corporate decision makers, but most experts are still using it like a digital business card. You post a few times a month, the same 12 people like it, and you wonder why the leads aren’t coming. In this episode, Ashley breaks down how to use LinkedIn and AI to build credibility, create content faster, and start real conversations with buyers. Your profile should not just look professional. It should help corporate clients trust you before they ever reply.What you’ll learn in this episode▪️ The LinkedIn profile rewrite Ashley says every expert needs before pitching corporate buyers▪️ How to build a 4-post-a-week content engine AI can help draft in 20 minutes▪️ Why your headline should sell the buyer’s outcome, not list your titles▪️ The three-touch DM sequence Ashley recommends before making a direct offer▪️ The voice note question that can turn a cold connection into the right conversationCorporate clients are checking you before they answer you. If your LinkedIn profile is quiet, vague, or built for peers instead of buyers, you’re giving decision makers a reason to hesitate. This episode helps speakers, coaches, consultants, and service providers use LinkedIn for corporate sales without sounding like a bot.Connect with Ashley and Resources Mentioned:✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/Bo...✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/✔️ Free Skool Community: https://www.skool.com/sywtc
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    13 分
  • 315: How to get corporate referrals without feeling pushy

    315: How to get corporate referrals without feeling pushy
    2026/05/25
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Now let’s turn referrals into a system. Your referrals should not be random. In this episode, Ashley breaks down a 30-day referral system that helps experts use AI, warm relationships, and simple follow-up to create more corporate sales conversations without feeling pushy. If your revenue feels lumpy, this gives you a practical way to stop waiting and start asking.

    Referrals aren’t just nice to have — they can become a repeatable sales process. What you'll learn in this episode
    ▪️ How to use AI to sort your warm network into four referral buckets in 20 minutes
    ▪️ The four-sentence referral ask that makes the request clear and low-pressure
    ▪️ Why referred customers can have higher lifetime value and lower churn
    ▪️ How to run a 30-day sprint that turns warm introductions into sales conversations
    ▪️ When to ask for referrals so your clients are most likely to say yes

    Why this matters now:

    Corporate sales gets easier when trust enters the room before you do. Whether you’re a coach, consultant, speaker, or expert selling B2B services, this episode shows you how to combine referrals and cold outreach so you’re not depending on random miracles every quarter.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® ACADEMY Use code "PODCAST" FOR A DISCOUNT: https://www.pitchyourwaytocash.com
    ✔️ Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc ⏱

    CHAPTERS
    00:00 - Why referrals should not be random
    00:33 - The problem with lumpy referral revenue
    01:09 - The 30-day sprint that can replace months of cold outreach
    02:00 - The Wharton study every expert should know
    02:41 - The four-bucket referral audit using AI
    03:36 - The four-sentence referral ask
    04:12 - The 30-day referral sprint
    05:02 - Teresa’s warm-intro success story
    06:01 - When to ask for referrals
    07:43 - Why Ashley waited to ask for help
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    12 分
  • 314: How To Impress Corporate Buyers Without Begging

    314: How To Impress Corporate Buyers Without Begging
    2026/04/20
    Want me to coach you for three days for just $97?? Attend the Land Big Clients Challenge: www.landbigclients.com

    If you’ve been wondering how to close corporate contracts and actually get corporate decision-makers to take you seriously… this episode is the one you’ve been waiting for.

    Because listen—corporate buyers aren’t just looking for someone “good.” They’re looking for someone who makes them feel confident, protected, and prepared.

    In this powerful conversation, Ashley sits down with Attorney Steffany Cunningham, General Counsel (North America) at National Express, who oversees a team of 30 and manages a multi-million dollar vendor budget. She’s worked with top-tier vendors, hired them, fired them, kept them, and referred them. And she’s sharing the real behind-the-scenes truth about what makes a vendor stand out.

    If you want to win in corporate, you’ve got to know how corporate leaders think. And that’s exactly what this episode delivers.

    ▪️ What corporate decision-makers REALLY look for when hiring vendors
    ▪️ How to pitch corporate contracts without sounding “new”
    ▪️ The #1 mistake vendors make when they don’t understand the business
    ▪️ How to stay top of mind after you’ve already landed the contract
    ▪️ How strong vendors help executives look like rockstars to their boards
    ▪️ What it takes to build trust with senior leaders and get repeat work

    This conversation is for experts, consultants, speakers, coaches, and service providers who want to land corporate speaking opportunities, secure corporate consulting contracts, and position themselves as the kind of vendor corporations keep on speed dial.

    Because here’s the truth: People see your services through the lens you give them. So if you present yourself like a beginner, they’ll treat you like one.

    And we’re done doing that.

    Guest Spotlight: Attorney Steffany Cunningham

    Steffany Cunningham is General Counsel (North America) at National Express, a major transportation organization serving school districts across the U.S. and Canada. She leads legal strategy, manages vendor partnerships, and supports large-scale operations across North America. Modern Counsel

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    1 時間 13 分
  • 313: How To Make Your First $1M Selling Services

    313: How To Make Your First $1M Selling Services
    2026/04/19
    Want me to coach you for three days for just $97?? Attend the Land Big Clients Challenge: www.landbigclients.com

    If you’re trying to make more money selling your services but you’re feeling stretched thin, overwhelmed, and like you’re doing “too much” for too little… this episode is going to hit you right in the chest (in a good way).

    Ashley Kirkwood joins David Shands on the Social Proof Podcast and delivers a masterclass on what actually moves revenue: simplifying your offer, choosing ONE dominant sales channel, and selling in a way that makes your business easier to scale.

    This conversation is real, practical, and exactly what you need if you’re going into a new year and saying, “2025 has to look different.”

    Here’s what you’ll learn in this episode:

    ▪️ How to make more money by selling fewer things (and why most business owners stay stuck trying to sell 10 offers at once)
    ▪️ The Dominance Framework: how to scale by focusing on one sales channel, one marketing channel, one vision, and one offer
    ▪️ Why your content shouldn’t be built for likes, and what it should be built for instead: leads + sales
    ▪️ The difference between active selling vs. passive selling (and why you need more active selling if you want consistent revenue)
    ▪️ How to increase revenue even with a small audience by offering a high-result program instead of low-cost products
    ▪️ What to do when you set a revenue goal and don’t hit it (hint: you don’t “wait for next month”… you make an audible)

    Ashley also answers real-time audience questions and breaks down how to structure offers for:
    ✅ people selling e-books or memberships
    ✅ people building thought leadership content
    ✅ people with multiple skills who need to get focused now

    If you’ve been saying:
    “I need to make money, but I don’t have a big email list…”
    “I’m posting consistently but it’s not turning into sales…”
    “I feel like I’m doing everything and nothing is working…”

    This episode is your sign to simplify and scale.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Academy: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    30 分
  • 312: Land Big Clients Without More Credentials

    312: Land Big Clients Without More Credentials
    2025/12/28
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    If you’re a licensed, credentialed, or highly educated expert and your income still doesn’t reflect your expertise, this episode is for you. In this powerful conversation, Ashley Kirkwood breaks down how to land big clients without another degree, certification, or year of playing small. This is the exact system thousands of experts have used to move from hoping someone hires them to confidently closing $10K, $25K, and even $100K+ clients.

    Ashley pulls back the curtain on why experts with impressive credentials stay underpaid while lesser-qualified people win and, more importantly, how to fix it. If you sell services and want to position yourself for premium clients, this episode will change how you see your story, your offers, and your sales process.

    Here’s what Ashley walks you through in this episode:
    ▪️ Bullseye targeting and why talking to everyone is the fastest way to stay underpaid
    ▪️ How to uncover and leverage your unique selling power so you stand out in a crowded market
    ▪️ Why selling transformation instead of tasks instantly raises your price point
    ▪️ The real reason your offers are being compared to cheaper competitors and how to reposition them ▪️ How licensed and credentialed experts can sell ethically while protecting their reputation and license

    This episode is especially for experts who know they’re brilliant but feel overlooked, underestimated, or tired of watching less-qualified people get the opportunities they deserve. Ashley shows you how to stop hiding behind credentials and start using your voice, story, and experience to land clients who are ready to pay for real transformation.

    If this hits you in the chest, you already know this isn’t just strategy. It’s a shift.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    29 分
  • 311: 5 Hard Truths About Scaling

    311: 5 Hard Truths About Scaling
    2025/12/23
    Can I show you how to sell to large companies 100% free?? If so, register for Corporate Selling Secrets: www.corporatesellingsecrets.com

    Want me to coach you for three days for just $97?? Attend the Land Big Clients Challenge: www.landbigclients.com

    What if the very habits that helped you hit six or seven figures are now quietly sabotaging your business, draining your energy, and pushing away your best team members? In this powerful episode of the Speak Your Way to Cash® Podcast, Ashley Kirkwood breaks down the hardest truths about scaling a business that most entrepreneurs never hear until it’s too late.

    Drawing from her journey from a $300K corporate law career to building a multi–seven-figure company recognized on the Inc. 5000 list, Ashley shares what actually happens behind the scenes when your business starts to grow fast. This conversation is real, unfiltered, and exactly what seasoned experts, coaches, consultants, and speakers need if they want to scale sustainably without losing themselves in the process.

    In this episode, Ashley pulls back the curtain on:
    ▪️ Why the clients who helped you reach six figures may be the very ones holding you back from seven and eight
    ▪️ The uncomfortable truth about marketing budgets, paid ads, and why organic growth alone is not predictably scalable
    ▪️ How doing “everything yourself” keeps you trapped and why systems, sales processes, and delegation unlock real freedom
    ▪️ The leadership mistake most founders make when their team underperforms and how to fix it
    ▪️ Why burnout is not a badge of honor and how protecting your health is a revenue strategy, not a luxury

    This episode is especially for high-achieving entrepreneurs who feel the pressure to perform, lead, and grow while secretly wondering how long they can keep this pace. Ashley shares personal stories, real numbers, and practical frameworks to help you scale your business without burnout, chaos, or resentment.

    If you’re serious about business growth, leadership development, predictable revenue, and building a company that doesn’t collapse when you step away, this episode will shift how you think about scaling forever.

    🎧 Listen, take notes, and get ready to lead at a higher level.

    🔗 Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    32 分
  • 310: 10x Your Sales Now By Using Sales Psychology

    310: 10x Your Sales Now By Using Sales Psychology
    2025/12/23
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    What if you could use sales psychology to turn live events, webinars, and keynotes into million-dollar revenue machines—without feeling scammy, pushy, or exhausted? In this powerful talk, Ashley Kirkwood breaks down the receipts behind her multi-seven-figure events and shows you exactly how to shift belief systems, engineer “yes,” and sell from the stage in a way that feels aligned, ethical, and wildly effective. If you’ve ever wondered how to sell high-ticket offers at live events or on webinars without sounding like every other coach online, this is for you.

    ▪️ Receipts vs. Rhetoric: Ashley shows you why your clients aren’t just battling your price—they’re battling their own past purchases, failed programs, and unopened courses, and how to speak to that psychology in your pitch.

    ▪️ Unique Selling Power: Learn how to stop sounding like “every other coach” by pulling from your real-life expertise (like Ashley’s trial-lawyer background and trial science) and turning it into a unique positioning that makes your offer incomparable.

    ▪️ Event Science & Million-Dollar Metrics: Ashley walks through the actual numbers behind her events—how they went from under $1K to $3.5M, why “every 100 people equals $1M” became her benchmark, and what she changed in her live event structure to make buying feel inevitable.

    ▪️ The Psychology of Yes Framework: Dive into Ashley’s 3-part “Yes” model—personal worth, business worth, and community worth—so your audience isn’t just buying a program, they’re buying a new identity, a more powerful business, and a room full of peers they’re proud to grow with.

    ▪️ Edutainment, Identity & Objection Handling: From themes (like the Olympics) and props, to identity-based teaching (“non-starter, self-starter, finisher”), to handling spoken and unspoken objections (money, spouse, fear, faith), Ashley shows you how to turn every touchpoint—stories, humor, even your outfits—into intentional conversion tools.

    If you’ve been hiding your offer, toning down your gifts, or secretly worried your webinar isn’t “big enough” to sell your high-ticket program, this episode will call you up, not out. You’ll walk away with concrete language, fresh frameworks, and a bold reminder that your job is to transfer belief, not beg for the sale. Hit play, take notes, and then go tell the world what you sell, y’all.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    47 分
  • 309: How High Paid Experts Sell Without Chasing Clients

    309: How High Paid Experts Sell Without Chasing Clients
    2025/12/22
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    In this powerful Speak Your Way to Cash® episode, Ashley Kirkwood breaks down exactly how high paid experts can stop playing small, stop selling hours, and start landing five and six figure contracts with corporate clients using outcome-based pricing, a simple three-step framework, and a bold mindset shift that gets you paid like the powerhouse you actually are. If you’ve ever wondered “how do I stop undercharging for my expertise?” or “how do I land corporate contracts without burning out?” this is your episode.

    Here’s what you will learn inside this conversation:
    ▪️ The “expertise trap” that keeps high paid experts under-earning, why selling time instead of outcomes is sabotaging your revenue, and how to reframe your value so companies happily pay you five and six figures
    ▪️ The Outcome Reframe: how to stop saying “I’m a trainer/consultant/coach” and start using outcome-driven language that sounds like “I help companies reduce turnover by 40% in 60 days,” plus the exact money conversation script Ashley uses on sales calls
    ▪️ The Topic–Target–Pitch framework that took Ashley from $30/month offers to multiple seven-figure years, including how to pick a topic people are already buying, choose a wealthy target audience, and pitch in a way that gets fast yeses instead of ghosting
    ▪️ Passion, Purpose, Paychecks: how to move from passion-only and purpose-only work into actually getting paid, why some of y’all need to stop selling things you’re not great at, and how to leverage the 10,000-hour rule so you dominate your niche instead of pretending to be an expert online
    ▪️ Real talk about money, mindset, and sales: why your first-year business revenue goal should be 10X your old salary, why sending silent proposals is killing your deals, and how to confidently talk pricing, handle objections, and lock in corporate contracts without feeling pushy

    Ashley keeps it all the way honest about leaving a $300K big law job, rebuilding her business from underpriced hourly work, and the exact shifts that helped her grow Speak Your Way to Cash® into a multi–seven figure, Inc. 5000–ranked company serving high level experts around the world. If you’re a high paid expert, executive, consultant, lawyer, doctor, or corporate leader who knows you should be making way more from your expertise, turn this on, take notes, and get ready to reposition yourself so your business finally matches your brilliance.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    40 分