エピソード

  • 314: How To Impress Corporate Buyers Without Begging

    314: How To Impress Corporate Buyers Without Begging
    2026/04/20
    Want me to coach you for three days for just $97?? Attend the Land Big Clients Challenge: www.landbigclients.com

    If you’ve been wondering how to close corporate contracts and actually get corporate decision-makers to take you seriously… this episode is the one you’ve been waiting for.

    Because listen—corporate buyers aren’t just looking for someone “good.” They’re looking for someone who makes them feel confident, protected, and prepared.

    In this powerful conversation, Ashley sits down with Attorney Steffany Cunningham, General Counsel (North America) at National Express, who oversees a team of 30 and manages a multi-million dollar vendor budget. She’s worked with top-tier vendors, hired them, fired them, kept them, and referred them. And she’s sharing the real behind-the-scenes truth about what makes a vendor stand out.

    If you want to win in corporate, you’ve got to know how corporate leaders think. And that’s exactly what this episode delivers.

    ▪️ What corporate decision-makers REALLY look for when hiring vendors
    ▪️ How to pitch corporate contracts without sounding “new”
    ▪️ The #1 mistake vendors make when they don’t understand the business
    ▪️ How to stay top of mind after you’ve already landed the contract
    ▪️ How strong vendors help executives look like rockstars to their boards
    ▪️ What it takes to build trust with senior leaders and get repeat work

    This conversation is for experts, consultants, speakers, coaches, and service providers who want to land corporate speaking opportunities, secure corporate consulting contracts, and position themselves as the kind of vendor corporations keep on speed dial.

    Because here’s the truth: People see your services through the lens you give them. So if you present yourself like a beginner, they’ll treat you like one.

    And we’re done doing that.

    Guest Spotlight: Attorney Steffany Cunningham

    Steffany Cunningham is General Counsel (North America) at National Express, a major transportation organization serving school districts across the U.S. and Canada. She leads legal strategy, manages vendor partnerships, and supports large-scale operations across North America. Modern Counsel

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    1 時間 13 分
  • 313: How To Make Your First $1M Selling Services

    313: How To Make Your First $1M Selling Services
    2026/04/19
    Want me to coach you for three days for just $97?? Attend the Land Big Clients Challenge: www.landbigclients.com

    If you’re trying to make more money selling your services but you’re feeling stretched thin, overwhelmed, and like you’re doing “too much” for too little… this episode is going to hit you right in the chest (in a good way).

    Ashley Kirkwood joins David Shands on the Social Proof Podcast and delivers a masterclass on what actually moves revenue: simplifying your offer, choosing ONE dominant sales channel, and selling in a way that makes your business easier to scale.

    This conversation is real, practical, and exactly what you need if you’re going into a new year and saying, “2025 has to look different.”

    Here’s what you’ll learn in this episode:

    ▪️ How to make more money by selling fewer things (and why most business owners stay stuck trying to sell 10 offers at once)
    ▪️ The Dominance Framework: how to scale by focusing on one sales channel, one marketing channel, one vision, and one offer
    ▪️ Why your content shouldn’t be built for likes, and what it should be built for instead: leads + sales
    ▪️ The difference between active selling vs. passive selling (and why you need more active selling if you want consistent revenue)
    ▪️ How to increase revenue even with a small audience by offering a high-result program instead of low-cost products
    ▪️ What to do when you set a revenue goal and don’t hit it (hint: you don’t “wait for next month”… you make an audible)

    Ashley also answers real-time audience questions and breaks down how to structure offers for:
    ✅ people selling e-books or memberships
    ✅ people building thought leadership content
    ✅ people with multiple skills who need to get focused now

    If you’ve been saying:
    “I need to make money, but I don’t have a big email list…”
    “I’m posting consistently but it’s not turning into sales…”
    “I feel like I’m doing everything and nothing is working…”

    This episode is your sign to simplify and scale.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Academy: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    30 分
  • 312: Land Big Clients Without More Credentials

    312: Land Big Clients Without More Credentials
    2025/12/28
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    If you’re a licensed, credentialed, or highly educated expert and your income still doesn’t reflect your expertise, this episode is for you. In this powerful conversation, Ashley Kirkwood breaks down how to land big clients without another degree, certification, or year of playing small. This is the exact system thousands of experts have used to move from hoping someone hires them to confidently closing $10K, $25K, and even $100K+ clients.

    Ashley pulls back the curtain on why experts with impressive credentials stay underpaid while lesser-qualified people win and, more importantly, how to fix it. If you sell services and want to position yourself for premium clients, this episode will change how you see your story, your offers, and your sales process.

    Here’s what Ashley walks you through in this episode:
    ▪️ Bullseye targeting and why talking to everyone is the fastest way to stay underpaid
    ▪️ How to uncover and leverage your unique selling power so you stand out in a crowded market
    ▪️ Why selling transformation instead of tasks instantly raises your price point
    ▪️ The real reason your offers are being compared to cheaper competitors and how to reposition them ▪️ How licensed and credentialed experts can sell ethically while protecting their reputation and license

    This episode is especially for experts who know they’re brilliant but feel overlooked, underestimated, or tired of watching less-qualified people get the opportunities they deserve. Ashley shows you how to stop hiding behind credentials and start using your voice, story, and experience to land clients who are ready to pay for real transformation.

    If this hits you in the chest, you already know this isn’t just strategy. It’s a shift.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    29 分
  • 311: 5 Hard Truths About Scaling

    311: 5 Hard Truths About Scaling
    2025/12/23
    Can I show you how to sell to large companies 100% free?? If so, register for Corporate Selling Secrets: www.corporatesellingsecrets.com

    Want me to coach you for three days for just $97?? Attend the Land Big Clients Challenge: www.landbigclients.com

    What if the very habits that helped you hit six or seven figures are now quietly sabotaging your business, draining your energy, and pushing away your best team members? In this powerful episode of the Speak Your Way to Cash® Podcast, Ashley Kirkwood breaks down the hardest truths about scaling a business that most entrepreneurs never hear until it’s too late.

    Drawing from her journey from a $300K corporate law career to building a multi–seven-figure company recognized on the Inc. 5000 list, Ashley shares what actually happens behind the scenes when your business starts to grow fast. This conversation is real, unfiltered, and exactly what seasoned experts, coaches, consultants, and speakers need if they want to scale sustainably without losing themselves in the process.

    In this episode, Ashley pulls back the curtain on:
    ▪️ Why the clients who helped you reach six figures may be the very ones holding you back from seven and eight
    ▪️ The uncomfortable truth about marketing budgets, paid ads, and why organic growth alone is not predictably scalable
    ▪️ How doing “everything yourself” keeps you trapped and why systems, sales processes, and delegation unlock real freedom
    ▪️ The leadership mistake most founders make when their team underperforms and how to fix it
    ▪️ Why burnout is not a badge of honor and how protecting your health is a revenue strategy, not a luxury

    This episode is especially for high-achieving entrepreneurs who feel the pressure to perform, lead, and grow while secretly wondering how long they can keep this pace. Ashley shares personal stories, real numbers, and practical frameworks to help you scale your business without burnout, chaos, or resentment.

    If you’re serious about business growth, leadership development, predictable revenue, and building a company that doesn’t collapse when you step away, this episode will shift how you think about scaling forever.

    🎧 Listen, take notes, and get ready to lead at a higher level.

    🔗 Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    32 分
  • 310: 10x Your Sales Now By Using Sales Psychology

    310: 10x Your Sales Now By Using Sales Psychology
    2025/12/23
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    What if you could use sales psychology to turn live events, webinars, and keynotes into million-dollar revenue machines—without feeling scammy, pushy, or exhausted? In this powerful talk, Ashley Kirkwood breaks down the receipts behind her multi-seven-figure events and shows you exactly how to shift belief systems, engineer “yes,” and sell from the stage in a way that feels aligned, ethical, and wildly effective. If you’ve ever wondered how to sell high-ticket offers at live events or on webinars without sounding like every other coach online, this is for you.

    ▪️ Receipts vs. Rhetoric: Ashley shows you why your clients aren’t just battling your price—they’re battling their own past purchases, failed programs, and unopened courses, and how to speak to that psychology in your pitch.

    ▪️ Unique Selling Power: Learn how to stop sounding like “every other coach” by pulling from your real-life expertise (like Ashley’s trial-lawyer background and trial science) and turning it into a unique positioning that makes your offer incomparable.

    ▪️ Event Science & Million-Dollar Metrics: Ashley walks through the actual numbers behind her events—how they went from under $1K to $3.5M, why “every 100 people equals $1M” became her benchmark, and what she changed in her live event structure to make buying feel inevitable.

    ▪️ The Psychology of Yes Framework: Dive into Ashley’s 3-part “Yes” model—personal worth, business worth, and community worth—so your audience isn’t just buying a program, they’re buying a new identity, a more powerful business, and a room full of peers they’re proud to grow with.

    ▪️ Edutainment, Identity & Objection Handling: From themes (like the Olympics) and props, to identity-based teaching (“non-starter, self-starter, finisher”), to handling spoken and unspoken objections (money, spouse, fear, faith), Ashley shows you how to turn every touchpoint—stories, humor, even your outfits—into intentional conversion tools.

    If you’ve been hiding your offer, toning down your gifts, or secretly worried your webinar isn’t “big enough” to sell your high-ticket program, this episode will call you up, not out. You’ll walk away with concrete language, fresh frameworks, and a bold reminder that your job is to transfer belief, not beg for the sale. Hit play, take notes, and then go tell the world what you sell, y’all.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    47 分
  • 309: How High Paid Experts Sell Without Chasing Clients

    309: How High Paid Experts Sell Without Chasing Clients
    2025/12/22
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    In this powerful Speak Your Way to Cash® episode, Ashley Kirkwood breaks down exactly how high paid experts can stop playing small, stop selling hours, and start landing five and six figure contracts with corporate clients using outcome-based pricing, a simple three-step framework, and a bold mindset shift that gets you paid like the powerhouse you actually are. If you’ve ever wondered “how do I stop undercharging for my expertise?” or “how do I land corporate contracts without burning out?” this is your episode.

    Here’s what you will learn inside this conversation:
    ▪️ The “expertise trap” that keeps high paid experts under-earning, why selling time instead of outcomes is sabotaging your revenue, and how to reframe your value so companies happily pay you five and six figures
    ▪️ The Outcome Reframe: how to stop saying “I’m a trainer/consultant/coach” and start using outcome-driven language that sounds like “I help companies reduce turnover by 40% in 60 days,” plus the exact money conversation script Ashley uses on sales calls
    ▪️ The Topic–Target–Pitch framework that took Ashley from $30/month offers to multiple seven-figure years, including how to pick a topic people are already buying, choose a wealthy target audience, and pitch in a way that gets fast yeses instead of ghosting
    ▪️ Passion, Purpose, Paychecks: how to move from passion-only and purpose-only work into actually getting paid, why some of y’all need to stop selling things you’re not great at, and how to leverage the 10,000-hour rule so you dominate your niche instead of pretending to be an expert online
    ▪️ Real talk about money, mindset, and sales: why your first-year business revenue goal should be 10X your old salary, why sending silent proposals is killing your deals, and how to confidently talk pricing, handle objections, and lock in corporate contracts without feeling pushy

    Ashley keeps it all the way honest about leaving a $300K big law job, rebuilding her business from underpriced hourly work, and the exact shifts that helped her grow Speak Your Way to Cash® into a multi–seven figure, Inc. 5000–ranked company serving high level experts around the world. If you’re a high paid expert, executive, consultant, lawyer, doctor, or corporate leader who knows you should be making way more from your expertise, turn this on, take notes, and get ready to reposition yourself so your business finally matches your brilliance.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    40 分
  • 308: She Made Over $250,000 From An Event! How Every Expert Should Be Selling In 2025

    308: She Made Over $250,000 From An Event! How Every Expert Should Be Selling In 2025
    2025/12/22
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    If you’re a nurse or medical professional who’s exhausted from bedside burnout and toxic hospital politics, this conversation is your permission slip to build a freedom-based nurse business using webinars, high-ticket offers, and live events—without going back to school for another degree or picking up more shifts. Ashley sits down with Millionaire Nurse CEO, Dr. Viola Pierce, to break down exactly how to turn your nursing expertise into a profitable coaching, consulting, or service-based business you can run from your laptop anywhere in the world.

    In this episode, Ashley and Dr. Viola get real about:

    ▪️ How Dr. Viola went from hospital manager in a “sick-care system” that didn’t want to keep patients healthy to building VP Nursing and the Millionaire Nurse CEO brand, helping nurses work from their computers and own their time instead of trading it for floors, shifts, and mandatory overtime. VP Nursing
    ▪️ The early mistakes that kept her underpaid—serving three different avatars, giving away random “gifts” that had nothing to do with her offer, undercharging for 6-figure results—and the simple messaging and pricing shifts that helped her clients land six-figure contracts and push her business close to seven figures.
    ▪️ The wild story of the “zero-sale” webinar, the snowstorm conference, and how one data-driven repitch plus a prop-filled, objection-crushing presentation turned into over a quarter of a million dollars in sales at a single event—and why belief, coaching, and preparation matter more than perfect conditions.
    ▪️ A raw, honest conversation about money, racism, and systems: why Black nurses and professionals should never feel guilty about wanting to get rich, how hospitals profit from sickness, and why the world gets better when the right people have money and power to change healthcare from the outside in.
    ▪️ Live coaching from Ashley: how to scale a nurse business from multi-6 to multi-7 figures using webinars, two-day virtual summits, better launch tracking, and replacing traditional “closers” with nurses doing consultative sales calls so the sales process feels like care, not pressure.

    If you’re a nurse who’s tired of begging for PTO, missing family moments, and watching hospital executives ignore your ideas while you hold the system together, this episode will show you a real, practical path from bedside to business owner—so you can build wealth, reclaim your time, and still change lives on your own terms.

    Guest Links – Connect with Dr. Viola Pierce:
    ▪️ VP Nursing – https://www.vpnursing.com
    ▪️ Millionaire Nurse CEO Conference + Events: https://millionairenurseceo.com
    ▪️ YouTube – Millionaire Nurse CEO with Dr. Viola Pierce: https://www.youtube.com/@millionairenurseceo
    ▪️ LinkedIn – Dr. Viola Pierce: https://www.linkedin.com/in/dr-viola-pierce-millionaire-nurse-ceo-58885ab9

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Speak Your Way to Cash® Live Rewind: https://www.speakyourwaytocashlive.com/rewind
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
    ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    1 時間
  • 307: How to Keep Selling When The World Feels Uncertain

    307: How to Keep Selling When The World Feels Uncertain
    2025/12/22
    ATTEND OUR VIRTUAL 3-DAY EVENT & LEARN TO LAND BIG CLIENTS AS AN EXPERT: https://www.landbigclients.com/register

    Join our FREE Skool Community for Experts Looking To Sell More Services: https://rebrand.ly/SYWTCSkool

    The world may feel like it’s on fire—but your business doesn’t have to burn with it. In this powerful solo episode, Ashley Kirkwood, founder of the multi–seven-figure Speak Your Way to Cash®, breaks down exactly how to keep selling, leading, and scaling when life feels unbearably heavy. Whether you’re navigating global chaos, financial uncertainty, or emotional burnout, Ashley reveals the four frameworks she’s used to carry her company through crisis without losing her peace, her profits, or her purpose.

    ▪️ Reset vs. Self-Care: Why bubble baths aren’t enough and how to truly recharge your mind and spirit through intentional solitude, prayer, and personal sabbaticals.
    ▪️ Build a Belief System: The “Belief Bus” method that keeps your goals moving forward even when motivation fades.
    ▪️ Ask for Help: The power of outsourcing, rearranging your life, and prioritizing your peace without guilt.
    ▪️ Detach from the Dollar: Why your bank account can’t define your worth—and how to root your identity in something unshakable so you can lead with clarity through any season.

    Ashley’s message will remind you that the world doesn’t need more exhausted experts—it needs leaders who can stand firm, serve well, and sell transformation no matter what’s happening around them.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
    ✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc ✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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    36 分