エピソード

  • 326: How to fill 100 event seats without guessing

    326: How to fill 100 event seats without guessing
    2026/08/09
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s how you stop hoping people buy tickets and start activating the audience you already have.

    Ashley’s first event made $600 with 10 people in a WeWork. Years later, she sold just under half a million dollars in services from the stage at an event with about 75 people in the room. In this episode, Ashley breaks down how to get your first 100 people to your event by identifying the real buyers in your audience, sorting them by buying signals, and sending personal invitations that actually start conversations. If you want to host profitable live events, retreats, intensives, or sales events, this is the event marketing system you need before you post another generic flyer.

    What you'll learn in this episode

    ▪️ Why filling the room is usually a segmentation problem, not just a reach problem
    ▪️ The 3-tier audience sort Ashley uses to find the people most likely to buy tickets
    ▪️ How to spot buyer signals inside your email list, DMs, CRM, and past purchases
    ▪️ The one-paragraph invitation structure that turns warm audience members into ticket buyers
    ▪️ Why referrals can help you fill the room with better buyers, not just more people

    Why this matters now

    Events are powerful, but they are also risky when you don’t know who should be in the room. If you’re a coach, consultant, speaker, expert, or service provider, your first 100 attendees may already be closer than you think. You just need the right message, the right segmentation, and the courage to personally invite the people who are most likely to say yes.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    24 分
  • 325: How to keep webinar buyers without begging

    325: How to keep webinar buyers without begging
    2026/08/02
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s why people leave before you ever make the offer.

    You have about seven minutes to prove your webinar is worth staying for—and most hosts waste that time reading their bio, fixing slides, and asking people to drop their city in the chat. In this episode, Ashley breaks down what to do in the first 30 minutes of your webinar so you close the retention gap, keep attention, and build the emotional and psychological contract that makes people want to stay. You’ll learn how to open with urgency, build authority without reading your resume, and prime the room to buy before the pitch ever starts.

    What you'll learn in this episode

    ▪️ The 90-second buyer open Ashley uses instead of “drop your city in the chat”
    ▪️ Why the first 30 minutes of your webinar determine whether people stay for the offer
    ▪️ How to build authority with sacrifice, proof, and vulnerability instead of reading your bio
    ▪️ The psychology of yes framework: personal belief, community worth, and business worth
    ▪️ Why your webinar should feel more like a performance than a slide presentation

    Why this matters now

    If you’re hosting webinars, masterclasses, virtual events, or conversion talks, your audience is deciding fast whether you are worth their attention. The right webinar opening can help coaches, consultants, speakers, and experts keep more people engaged long enough to hear the offer and understand the transformation.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    16 分
  • 324: How to get 1,000 webinar registrants without posting all day

    324: How to get 1,000 webinar registrants without posting all day
    2026/07/26
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s the truth about getting people into your webinar.

    If you want 1,000 webinar registrants but you’re not posting five times a day, you need more than hope and organic content. You need a marketing system. In this episode, Ashley breaks down how she went from webinars with 20 to 28 people registered to thousands of registrants by using paid advertising, direct outreach, influencer marketing, and show-up campaigns. This is for experts who want more of the right people in the room so they can sell the offer that changes their clients’ lives.

    What you'll learn in this episode

    ▪️ Why paid advertising helped Ashley go from 28 registrants to thousands
    ▪️ How to use organic content to decide which ads to run
    ▪️ The direct outreach math behind getting 1,000 webinar registrants
    ▪️ Why influencers and niche pages work differently when promoting your event
    ▪️ The three email campaigns you need after someone registers for your webinar

    Why this matters now

    A webinar is not just a registration page. It’s a full marketing system that has to attract the right people, remind them to show up, and move them toward the offer. If you’re a coach, consultant, speaker, expert, or service provider, this episode will help you think more strategically about webinars, masterclasses, challenges, summits, and virtual events.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    19 分
  • 323: How to build a $25K offer without guessing

    323: How to build a $25K offer without guessing
    2026/07/19
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s how you stop selling tiny offers and start building something that matches your expertise.
    Ashley’s first coaching program was $30 a month. Today, Speak Your Way To Cash® is a multi-million dollar company with premium offers, six-figure offers, and a clear system for helping real experts outsell the fake ones. In this episode, Ashley breaks down how to build your first $25K coaching or consulting offer by starting with the problem, packaging the solution, naming the pieces, proving the value, and selling it through events. If you’re a doctor, lawyer, consultant, coach, speaker, or credentialed expert, this is the offer-building strategy you need before you raise your prices.

    What you'll learn in this episode
    ▪️ How Ashley went from a $30/month coaching offer to premium offers and a multi-million dollar company
    ▪️ Why you may need to start lower—but should never stay there without testing, proof, and results
    ▪️ The problem-to-offer chart Ashley uses to build premium coaching, consulting, and corporate offers
    ▪️ How to name your offer pieces so they feel specific, valuable, and impossible to compare
    ▪️ Why events, masterclasses, and group sales calls can help you sell one-to-many instead of one-to-one

    Why this matters now
    If you’re an expert selling services, your offer cannot just be “I’m good at what I do.” Buyers need to understand the problem, the transformation, the deliverables, the value, and the reason your solution is worth the investment. A premium offer is not just a higher price. It is a better-built case.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    22 分
  • 322: How to handle objections without pressure

    322: How to handle objections without pressure
    2026/07/12
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s why you freeze when the buyer says, “I need to think about it.”
    Most objections are not the real objection. They’re the polite version of what the buyer is actually feeling. In this episode, Ashley breaks down how to handle sales objections around time, money, and worthiness without pressure, panic, or discounting your offer. You’ll learn how to ask better questions, uncover what the buyer really means, and respond like a trusted advisor instead of a desperate seller.

    What you'll learn in this episode
    ▪️ The objection iceberg method Ashley uses to hear what buyers really mean
    ▪️ What to say when someone says, “I don’t have time”
    ▪️ How to handle “I can’t afford it” without shaming, pushing, or discounting
    ▪️ Why worthiness objections show up as timing, money, or confidence issues
    ▪️ How to answer objections with your offer instead of arguing with the buyer

    Why this matters now
    If you sell coaching, consulting, speaking, corporate training, or premium services, objections are not the end of the conversation. They’re the beginning of the real one. When you learn how to ask consultative sales questions, you can close more aligned buyers and serve people with truth instead of pressure.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    19 分
  • 321: How to book corporate calls without cold email spam

    321: How to book corporate calls without cold email spam
    2026/07/05
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Cold email is not dead. Lazy cold email is.

    If your inbox is full of “not interested,” “we’re all set,” and silence, the issue may not be your offer. It may be your research, your sequence, and the way you’re asking for the meeting. In this episode, Ashley breaks down how to use AI cold email strategy to research corporate buyers faster, personalize better, and turn outreach into a real sales system. You’ll learn how to stop sounding like every other template in the inbox and start asking specific people for specific business.

    What you'll learn in this episode

    ▪️ Why the average sales rep sends 344 cold emails to book one meeting
    ▪️ The four-tool AI research stack Ashley uses before writing a single line
    ▪️ The SSP email formula: specific hook, stake, and permission
    ▪️ The 331 follow-up rhythm most sales reps skip too soon
    ▪️ The three cold email phrases that can hurt reply rates

    Why this matters now

    Corporate buyers are busy, skeptical, and tired of generic outreach. If you’re a coach, consultant, speaker, or expert who wants to land corporate clients, AI can help you research faster and personalize smarter—but it cannot replace a real sales strategy.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    12 分
  • 320: How to raise your rates without feeling ready

    320: How to raise your rates without feeling ready
    2026/06/28
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    This one is for the expert who knows they’re undercharging.
    If you keep saying you’ll raise your rates next quarter, next year, or after one more certification, this episode is your sign. Ashley breaks down why “charging your worth” is the wrong frame—and why your rate is a requirement. You’ll learn how to run a rate audit, stop negotiating with yourself before the buyer even objects, and price your services based on transformation instead of fear.

    What you'll learn in this episode
    ▪️ Why Ashley says she’ll never charge her worth—but her rate must be paid
    ▪️ The four-part rate audit most consultants, coaches, and speakers never run
    ▪️ How to research 20 people in your niche so you stop pricing in the dark
    ▪️ Why exposure pricing and comparative pricing keep experts underpaid
    ▪️ How to know whether a free speaking opportunity is actually a marketing opportunity

    Why this matters now
    If you sell professional speaking, coaching, consulting, or corporate training, the wrong rate can quietly drain your revenue and confidence. Nobody can pay you the rate you won’t say, and the right buyers can’t find you if you keep pricing for the wrong room.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    10 分
  • 319: How to finally lead through tough times without spiraling

    319: How to finally lead through tough times without spiraling
    2026/06/21
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s how Ashley got back in her zone.
    If life, health, team pressure, and revenue pressure have ever hit at the same time, this episode will feel personal. Ashley shares how an unexpected fibroid diagnosis, surgery recovery, a second sickness, team challenges, and a revenue dip pushed her into a funk—and what she did to get out.

    This is a CEO mindset reset for entrepreneurs who need to keep leading when life does not pause for business. The goal is not to pretend everything is fine. The goal is to act like the CEO you are until your mood catches up with your actions.

    What you'll learn in this episode
    ▪️ The exact list Ashley builds when she needs to get back into her optimal state
    ▪️ Why health, team, and revenue disruptions hit harder when you’re leading the business
    ▪️ How to stop a negative spiral without pretending you’re not frustrated
    ▪️ Why prayer, sunlight, clean food, workouts, and discipline became Ashley’s reset pattern
    ▪️ How to let your mood catch up with your actions when you don’t feel ready yet

    Why this matters now
    Entrepreneurship doesn’t give you a clean calendar for sickness, family, team issues, or economic pressure. If you’re a founder, consultant, coach, speaker, or expert building a revenue-generating business, this episode will help you lead through hard seasons with faith, discipline, and emotional honesty.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
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    19 分