If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth, and there is a way to move through it without the overwhelm.

In this episode, I get into the two mistakes I see VAs and OBMs make when pivoting that stall everything, and what to do instead so your audience is ready when your offer is.

Key Points Covered:

✨ Why posting to your old audience during a pivot keeps you stuck

✨ The mistake of building your offer before building your audience

✨ How to grow a new aligned audience while building your new offer

✨ The mindset shift that makes pivoting feel freeing instead of terrifying

✨ Why owning your new identity is what makes everything move faster

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For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists

Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?

In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creating Freedom Agency. Alyssa has had one of the most genuinely interesting business paths I've come across, from psychology grad to struggling healer, to VA, to OBM, to running a full agency, and she has some really refreshing takes on how to build a business that actually fits you.

We talk about what it means to niche by values instead of industry, the identity shifts that come with every big pivot, and what it really looked like to bring a team in front of clients for the first time. We also get into a mindset reframe that I think you should literally write down.

Key Points Covered:

✨ Niching by values instead of industry

✨ Identity shifts that come with every pivot

✨ "I trust myself to figure it out", the mindset that builds resilience

✨ Using a psychology background to do human-first operations work

✨ Introducing your team to clients when it doesn't go smoothly

✨ Treating your business like your VIP client

✨ Knowing your stopping point, and why that's a power move

🎙️ Connect with Alyssa:

Website

Instagram

Threads

Grab your Free SOP Template

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists

"I know I could charge more, but I don't know how to ask for it."

I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, but they're still not charging what they should be.

The problem isn't confidence or money mindset. The real issue? Their work has spoken for itself. They've grown through referrals without ever having to articulate the impact they make. So they've skipped developing the language.

And you cannot charge for what you cannot articulate. If you can't say it, you can't sell it. So you default to proving it by doing, staying late, overdelivering, trying to justify higher rates while staying at the lower one.

In this episode, I'm breaking down the 3 questions that will give you the language that matches the depth of what you create.

⚡️ Effortless Attraction (8-week marketing intensive) is open until April 17th: Join us inside!

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists

Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client.

Maybe you tried Instagram for a few weeks, then Facebook groups, then cold DMs, then Threads. You're showing up in random places with no purpose and it feels pointless. So you quit. Then panic. Then cycle again.

Here's why: You're doing marketing decoupage, cute, but not effective. Marketing is meant to compound over time, but if you don't have a clear message tying things together, there's no way to compound and no way to tell what's working.

In this episode, I'm breaking down the 5-part marketing system designed specifically for VAs and OBMs (not generalized tactics from people who need bigger audiences). You need handfuls of clients, not thousands of followers. This system is built for that.

Plus: Why most marketing advice isn't for you and what to do instead.

Effortless Attraction (8-week group program) is now open: Join us inside!

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists

I see you posting things like "I help busy CEOs save time" or "I set up systems so you can scale" and I can't. I just can't.

You are selling yourself so short. You're doing so much more than what you're telling people, and nobody is going to book you because you told them you can save them time.

Here's the truth: Your clients aren't hiring you because you save them time. They're hiring you because of what life feels like because of the time you save them. Because they can close their laptop and not reopen it an hour later. Because they can take a two-week vacation for the first time since starting their business. Because their team is happy and stays.

In this episode, I'm breaking down why your messaging is making you forgettable, what you're actually selling, and the three questions that will transform how you talk about your work.

Plus: I'm sharing real before/after messaging examples so you can feel the difference.

Effortless Attraction (8-week group marketing intensive for VAs & OBMs) is now open through Apr 20: Secure your spot!

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists

When Colleen Florendo's sisters called her selfish for not lending her clothes, she didn't realize that word would become the foundation of her entire business philosophy.

Today I'm talking with Colleen, an embodied messaging strategist and selfish(ish) leadership guide, about her journey from blog writing on Upwork to creating a totally unique offer that didn't take off for six months, but when it did, she couldn't keep up.

We're diving into why she stuck with an offer nobody understood at first, how she transitioned from done-for-you to mentorship (and why that was terrifying), and why portfolios might actually be commoditizing you instead of helping you stand out.

Plus: What "selfishly express" actually means and why AI makes going deeper non-negotiable.

Connect with Colleen:

Website

Instagram

TikTok

Freebie: Work of Heart (purge all the shoulds on how to show up)

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists

I had a client ask me recently: "Do I need to get an OBM certification?"

I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking for was confidence.

Here's the thing: The VAs and OBMs who are growing their businesses versus the ones stuck at the same income level for years? It has absolutely nothing to do with how much they know. It has to do with what they do with the knowledge they already have.

9 times out of 10, the answer is no, you don't need another certification. Because clients don't hire certifications. They hire people who can solve their problems.

In this episode, I'm breaking down when certifications actually help versus when they're just a bandaid on a deeper issue, and what you should focus on instead.

🚀 Free business audit calls (45 minutes): dancingleafsolutions.com/business-audit

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists

I've done maybe a dozen business audits since I started offering them, and I've seen the same three things come up as the undercurrent of every single one.

So today I'm sharing the framework I use so you can audit your own business right now. Because here's what I find nine times out of ten: what you're building now is not actually going to get you to your goal. Sometimes it's a placeholder. Sometimes you're working really hard toward something you haven't actually consciously chosen.

In this episode, I'm breaking down the three questions to ask yourself that will reveal what's really going on in your business, plus real examples of immediate shifts that came from these audits.

Because awareness is the first step. You can't fix what you don't know is broken.

Free business audit calls (45 minutes): dancingleafsolutions.com/business-audit

Send us Fan Mail

For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

BOOK A FREE BUSINESS AUDIT
Free 45-min call. Find your bottleneck, see what's possible.

FREE RESOURCES
Tools, trainings & community.

WORK WITH ME

Expansion: 1:1 coaching to build your signature method and offer suite.

Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

Website | Instagram | Threads | LinkedIn | YouTube

Podcast produced and edited with love by @FerAssists