エピソード

  • Mini: The Future of Influencer Marketing

    Mini: The Future of Influencer Marketing
    2024/10/28
    How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content gaps, and optimize strategies for lasting brand success.

    Brought to you by Mekanism.
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    3 分
  • #80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing

    #80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing
    2024/10/21
    Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.

    With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail.

    In today’s episode, you’ll learn:
    • How to balance long-term brand strategy with the pressure of immediate sales goals.
    • Why innovating with your customers in mind is key to driving year-over-year growth.
    • Why staying with a brand for the long haul can deepen your insights into both the business and your career.

    Brought to you by Mekanism.
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    37 分
  • #79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director

    #79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director
    2024/10/07
    In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contributed to the Pulitzer Prize-winning NYT story Snowfall.

    His previous book Creative Calling was a National Best Seller, and his new book Never Play It Safe is out October 8th.

    In today’s episode, you’ll learn:
    • How reconnecting with your true self will lead to both personal and professional fulfillment, even if it means defying societal expectations
    • What lies beyond your comfort zone and how to take intelligent risks that push you forward without jeopardizing your well-being
    • Why “fitting in” cuts a clear path to mediocrity in both marketing and life, and how embracing what makes you you is how to make a difference

    Brought to you by Mekanism.

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    35 分
  • Mini: The Four Business Orientations

    Mini: The Four Business Orientations
    2024/09/30
    In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orientation is essential for crafting effective marketing plans.
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    3 分
  • #78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard

    #78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard
    2024/09/23
    In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and build winning strategies. Throughout his career, he has blended non-traditional ideas, creativity, and analytical data that prove that sometimes it’s best to break the mold.

    In today’s episode, you’ll learn:
    • Why leveraging low-budget content and experimental ideas can be a winning part of your social media approach
    • Which types of nontraditional data and insights can better inform your strategy
    • How a diverse career path and experience help build a better skill set to solve complex and novel marketing challenges

    Brought to you by Mekanism.
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    36 分
  • Mini: Mekanism’s New Values

    Mini: Mekanism’s New Values
    2024/09/16
    Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future.

    Brought to you by Mekanism.
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    4 分
  • #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

    #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
    2024/09/09
    In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.

    In today’s episode, you’ll learn:
    • Why embracing a start-up mindset is so important to keep your brand fresh
    • How to defend out-of-the-box ideas from pushback
    • Why changing your strategy isn’t always the best course of action



    Brought to you by Mekanism.
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    36 分
  • #76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed

    #76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed
    2024/08/26
    In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience.

    25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Talent Agency or UTA. After founding JUV Consulting as a high school student, Ziad has been pushing the boundaries of content, community, and culture and also finding new intersections of the three with his Gen Z-focused conference ZCON.

    In today’s episode, you’ll learn:
    • How to not just join cultural conversations, but to lead and shape them
    • What it takes to future-proof your brand and foster communities that resonate with Gen Z values
    • A few of Ziad's best strategies to help you rethink how you engage with Gen Z and refine the language you use to communicate with them

    Brought to you by Mekanism.
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    37 分