『Soul & Science: Fast Forward Your Marketing Mind』のカバーアート

Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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  • サマリー

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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エピソード
  • OWYN CMO Julia Perez | Be In Love With Your Industry (2023)

    OWYN CMO Julia Perez | Be In Love With Your Industry (2023)
    2024/05/13
    This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023.

    Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in the US.

    In this episode you’ll learn:
    • How OWYN is cleaning up the sports nutrition industry with transparency, education, and empowering messaging
    • Where Julia stands on the Ozempic trend and how OWYN fits in
    • Why you shouldn’t forget about the big picture when looking at segmented data
    • The value of being an early adopter and in love with your industry
    Brought to you by Mekanism.
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    30 分
  • #70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen

    #70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen
    2024/04/29
    In this episode, we look into the Soul & Science of starting a movement. Small actions done consistently can have profound effects on our lives. The real challenge is doing those things every day. Something the majority of us seem to have no issues doing almost everyday is complaining. While complaining about this, that, and whatever comes to mind is easy, the negativity can block your focus, creativity, and productivity.

    This week, we’re talking with Will Bowen, who’s working on unlocking the secrets of positivity with his complaint-free movement. Will started his career as an advertising executive for Yellowpages, but even back then, he felt a passion for speaking and helping people discover a better way to live. In 2006, Will challenged 250 people to break the destructive habit of complaining by going 21 days in a row without speaking a single complaint. Now, almost 20 years later, he’s still traveling the country as a keynote speaker and working to change the lives and minds of thousands of professionals. His International best-selling book “A Complaint Free World” has sold nearly 4 million copies in 40 countries.

    In today’s episode, you’ll learn:
    • The damage a complaining habit can do to your productivity and workflow
    • How to be more aware of your own complaints and negative thinking
    • What can happens when you step into a more positive mindset, and how to redefine your values with that in mind

    Brought to you by Mekanism.
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    41 分
  • Mini: 5 Laws of New Business

    Mini: 5 Laws of New Business
    2024/04/25
    Why do some pitches soar while others flop? Today, we talk about the secrets of successful client pitches with the five laws of new business. From strategic selectivity to post-pitch follow-ups, here are some of our best strategies for winning over clients.

    Brought to you by Mekanism.
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    4 分

あらすじ・解説

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.
2024 Mekanism
マーケティング アート 経済学
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