『Soul & Science: Fast Forward Your Marketing Mind』のカバーアート

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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概要

 Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.2025 Mekanism アート マーケティング マーケティング・セールス 経済学
エピソード
  • #114: Amazon Senior Global Marketing Executive Winston Warrior | The Dope Professor’s Playbook for Modern Leadership

    #114: Amazon Senior Global Marketing Executive Winston Warrior | The Dope Professor’s Playbook for Modern Leadership
    2026/02/09
    In a world obsessed with specialization, Winston Warrior has never been interested in fitting neatly on a resume. This week on Soul & Science, Jason Harris sits down with Winston Warrior, Amazon Senior Global Marketing Executive, content creator, R&B artist, and “The Dope Professor,” for a conversation about reinvention, influence, and leading with humanity inside one of the biggest companies on the planet. From corporate marketing to academia, music, consulting, and culture, Winston shares how authenticity and empathy have been the throughlines connecting it all. They discuss the tension between humanity and performance, staying people-first in results-driven systems, and earning the trust that allows you to lead on your own terms. Drawing from his time at Amazon and beyond, Winston breaks down how culture, creativity, and accountability intersect when you’re building something meant to last. Key Takeaways ✅ Why empathy can be a competitive advantage, even in big corporate environments ✅ How to evolve your career without abandoning earlier versions of yourself ✅ Why impact matters more than reach when it comes to influence ✅ How delivering results gives you the freedom to lead with values Memorable Moments 💡 “When you put points on the board, it’s hard to tell you you’re too empathetic.” 💡 “I don’t deliberately use connection—it’s just who I am.” 💡 “If you change your mind, you can change your world.” 💡 “Profit matters, but culture and humanity are what make brands win long-term.” Brought to you by Mekanism.
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    37 分
  • #113: Hershey’s CGO Stacy Taffet | Modernizing a Timeless Brand Without Losing the Magic

    #113: Hershey’s CGO Stacy Taffet | Modernizing a Timeless Brand Without Losing the Magic
    2026/02/02
    For legacy brands, the hardest work isn’t necessarily making change—it’s choosing what to protect. In this episode of Soul & Science, Jason Harris sits down with Stacy Taffet, Chief Growth Officer at The Hershey Company, to talk about what it takes to modernize a over 130-year-old brand portfolio while protecting the meaning people already love. They also explore how Hershey thinks about snacking moments across candy, salty snacks, and better-for-you options. Plus the role of experimentation when measurement tools don’t capture long-term brand value. And Stacy breaks down a standout example: the Reese’s x Oreo launch, built with a culture-first, fan-powered approach that outperformed traditional playbooks. Key Takeaways ✅ Why brand stewardship requires restraint, and not constant reinvention ✅ How to design platform-first creative built for modern attention ✅ Using cross-functional operating models to turn insight into growth ✅ When to trust the data, and when to invest beyond what’s easy to measure ✅ Balancing nostalgia and innovation without diluting legacy brands Memorable Moments 💡 “Restraint is harder than reinvention.” 💡 “In a world of sensory overload, people want something they can trust every time.” 💡 “We shifted from reach-first to resonance-first.” 💡 “Business is a matter of human service.” Brought to you by Mekanism.
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    36 分
  • #112: Why Agencies Lose Pitches | Robin & Stephen Boehler, Mercer Island Group

    #112: Why Agencies Lose Pitches | Robin & Stephen Boehler, Mercer Island Group
    2026/01/26
    Agencies obsess over the pitch. Clients obsess over whether you actually understand the business. In this episode, Jason Harris sits down with Robin and Stephen Boehler, founders of Mercer Island Group and authors of It’s Not About You: Winning New Business in a Crowded Agency World, to unpack why most agencies lose new business before they even walk into the room—and what the winners do differently. Key Takeaways:✅ Most clients can’t name agencies—your agency brand has to earn recognition✅ Strategy (not creative alone) is the biggest predictor of winning the business✅ “Prospect-friendly” means leading with the client’s business, not your credentials✅ Great Q&A is preparation (and skipping the gimmicks) Memorable Moments:💡 “Clients can’t name any agencies 95% of the time.”💡 “Your agency acting like a brand is critically important.”💡 “Creative without strategy turns everything into subjective opinions.”💡 “Chemistry can disqualify you if it’s bad.”💡 “It’s not ‘which one’—it’s the why.” Order a copy their book, It’s Not About You: Winning New Business in a Crowded Agency World on Amazon: https://www.amazon.com/Its-Not-About-You-Business/dp/1965629075 Brought to you by Mekanism.
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    39 分
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