『Soul & Science: Fast Forward Your Marketing Mind』のカバーアート

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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 In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.2025 Mekanism アート マーケティング マーケティング・セールス 経済学
エピソード
  • #94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine

    #94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine
    2025/08/18
    Change is inevitable—but the most successful leaders know how to turn it into their greatest advantage.

    In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack how to future-proof your career or brand, the filter he uses to separate hype from lasting change, and why your personal mission statement should never hinge on a single role.

    Key Takeaways:
    ✅ “Opportunity Set B” can unlock your biggest career leaps
    ✅ Anchor your identity to transferable value, not your current title
    ✅ Trends that last solve old problems, not new ones
    ✅ Redefining productivity can help you sustain growth and avoid burnout

    Memorable Moments:
    💡 “Never be satisfied with the thing you already have. It’s a launching point for what’s next.”
    💡 “If nobody’s asking you to do it, that’s probably where the best opportunities are hiding.”
    💡 “Your mission statement should survive any change in title, industry, or medium.”
    💡 “Things that last are things that solve old problems in better ways.”
    💡 “Change doesn’t mean losing your value—it’s a chance to apply it somewhere new.”

    Brought to you by Mekanism.
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    39 分
  • Mini: Cannes Lions Scandal — When AI Crosses the Line

    Mini: Cannes Lions Scandal — When AI Crosses the Line
    2025/08/11
    This year’s Cannes Lions Festival — the world’s biggest celebration of creativity — made headlines for all the wrong reasons. Brazilian agency DM9 was stripped of multiple awards — including a Grand Prix — after using AI to fabricate campaign case study results.

    Jason Harris breaks down how they pulled it off, why it’s a symptom of a bigger problem in the industry, and what Cannes is doing to prevent it from happening again. From deepfakes to fabricated results, AI is making award scams easier than ever — and the fallout could change the way we measure creative success.

    Key Takeaways:
    ✅ AI has made it easier to manipulate case studies and campaign results.
    ✅ Cannes Lions is implementing stricter AI disclosure rules and expert reviews.
    ✅ If we can’t trust the work we celebrate, what’s the point of celebrating it?

    Brought to you by Mekanism.
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    3 分
  • #93: AI-Native Storytelling Is Already Here | Jason Zada, Founder of Secret Level

    #93: AI-Native Storytelling Is Already Here | Jason Zada, Founder of Secret Level
    2025/08/04
    AI isn’t just speeding up production—it’s rewriting the rules of storytelling.

    In this episode, Jason sits down with award-winning director and creative pioneer Jason Zada, founder of the AI-native entertainment studio Secret Level. From Elf Yourself to Take This Lollipop to an AI-generated Coca-Cola ad that sparked headlines and backlash, Zada has spent his career pushing the boundaries of how audiences engage with content.

    They dive into the power of participatory storytelling, what it means to build with AI from the ground up, and why creative leaders need to think less like traditional producers and more like technologists.

    Key Takeaways:
    ✅ AI-native production requires a totally new mindset—not just new tools
    ✅ Participatory storytelling builds deeper emotional connections
    ✅ Virality often comes from imperfection, not polish
    ✅ Creative leadership means placing long bets before the industry catches up

    Memorable Moments:
    💡 “Pre-production is the new post-production.”
    💡 “You can’t apply a traditional production mindset to AI. It just won’t work.”
    💡 “People didn’t hate the Coke ad until they found out it was AI.”
    💡 “The best thing about launching Secret Level? Being right.”
    💡 “Make something people love or hate. Anything else, why bother?”

    Brought to you by Mekanism.
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    36 分
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