『Soul & Science: Fast Forward Your Marketing Mind』のカバーアート

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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 In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.2025 Mekanism アート マーケティング マーケティング・セールス 経済学
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  • #102: Redefining Success Through Service | Stinson Parks III, Former Marketing Executive at PepsiCo & Amex

    #102: Redefining Success Through Service | Stinson Parks III, Former Marketing Executive at PepsiCo & Amex
    2025/10/26
    Building a brand takes focus. Building a meaningful career takes range.

    From leading global campaigns at L’Oréal, PepsiCo, and American Express to driving purpose-driven change in accessibility, youth empowerment, and the arts, Stinson Parks III has built a career by refusing to be boxed in. After surviving a near-death experience, he redefined what success means—shifting his focus from building brands to building impact.

    Today, Stinson is using his marketing mindset to drive change across four pillars: accessibility, youth, community, and the arts. In this episode, he joins Jason Harris to talk about transforming professional skills into personal impact—and why the same tools that move brands can also move people.

    Key Takeaways:

    ✅ The skills that build brands can also build change
    ✅ Accessibility isn’t charity—it’s innovation and inclusion in action
    ✅ Art and storytelling have the power to heal and connect
    ✅ True success isn’t what you achieve—it’s who you help

    Memorable Moments:

    💡 “I went to the school of Mattel, PepsiCo, and Amex—these were my universities.”
    💡 “I was literally dead for a month. Now I see my injury as the biggest blessing of my life.”
    💡 “Change happens one person, one conversation, one community at a time.”
    💡 “It’s not what you have to do—it’s what you get to do, and who you get to serve.

    ”Brought to you by Mekanism.
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    38 分
  • #101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic Nation

    #101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic Nation
    2025/10/19
    How do you turn civic engagement into a brand people actually want to join?

    Kyle Lierman, CEO of Civic Nation and former Obama White House staffer, joins Jason Harris to talk about leading large-scale movements—It’s On Us, When We All Vote, Made to Save—and the organizing principles that make them work.

    Kyle shares how his time at the White House shaped his leadership philosophy, why Gen Z is the most pivotal generation for social change, and how cause-driven campaigns can harness creativity and data to move millions without losing their humanity.

    Key Takeaways:

    ✅ Organizing and branding share the same goal: building trusted relationships at scale
    ✅ Great movements have a sprint mentality—urgency drives innovation and impact
    ✅ Gen Z controls the culture for a 30-year block; win their trust, and you shape the future
    ✅ Build where people want to be, not just where they already are

    Memorable Moments:

    💡 “Put your head down, do your job incredibly well for six months, and then you can do anything.”
    💡 “We’re making one plus one equal five—organizing power plus creative storytelling.”
    💡 “Gen Z has the power to bring an issue to the forefront in a way no other generation does.”
    💡 “Our job isn’t to give people medicine—it’s to build the kind of community they want to join.”

    Brought to you by Mekanism.
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    37 分
  • #100: From Viral Content to Retail Scale | Black Rifle Coffee CMO Donny Jensen

    #100: From Viral Content to Retail Scale | Black Rifle Coffee CMO Donny Jensen
    2025/10/05
    How do you build “America’s coffee” without getting lost in politics?

    Donny Jensen, CMO of Black Rifle Coffee, joins Jason Harris to share lessons from a career that’s spanned Nike, Red Bull, Beats by Dre, Spartan Race, and now one of America’s fastest-growing coffee companies. Donny explains why brand is the ultimate differentiator, how Black Rifle balances irreverent viral content with disciplined growth marketing, and what it means to stand for veterans and first responders without playing politics.

    Key Takeaways:
    ✅ Below $1B, CMOs must know the growth levers themselves—not just manage from the top
    ✅ The sweet spot is a hybrid model: in-house talent plus specialized agency partners
    ✅ Brand is the moat—when ads shut off during COVID, Spartan’s traffic kept coming because of brand strength
    ✅ Plan your own calendar: cultural relevance matters less than staying true to your brand moments

    Memorable Moments:
    💡 “If you don’t know performance and growth, you’re at a massive disadvantage as a CMO.”
    💡 “We want to be America’s coffee, America’s energy—positive energy, every time you encounter us.”
    💡 “A great brand gets you the retail meeting. It makes everything easier.”
    💡 “My dad paid me a dollar an hour to sweep on his job sites—I still work like nothing is owed to me.

    ”Brought to you by Mekanism.
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    38 分
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