『Soul & Science: Fast Forward Your Marketing Mind』のカバーアート

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.2025 Mekanism アート マーケティング マーケティング・セールス 経済学
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  • #129: Ruggable Chief Creative & Marketing Officer Lauren Sherman | The Art of Brand Transformation

    #129: Ruggable Chief Creative & Marketing Officer Lauren Sherman | The Art of Brand Transformation
    2026/07/13
    EPISODE DESCRIPTION: How do you turn a great product into a brand people love? This week on Soul & Science, Jason Harris is joined by Lauren Sherman, Chief Creative & Marketing Officer at Ruggable, for a conversation about brand transformation, understanding your consumer, and the marketing challenge of taking a business to the next level. After helping build startups like TaskRabbit and leading digital and retail at Nike, Lauren now leads both marketing and product design at Ruggable, bringing creative, innovation, and consumer insights together under one vision. Lauren shares how Ruggable is deepening brand connection by listening to its audience, why creativity should lead business transformation, and how product, design, and marketing can work together to better serve customers. They also discuss Ruggable’s latest product innovations, expanding their reach beyond Instagram, and the role AI should—and shouldn't—play in the creative process. Key Takeaways ✅ Knowing your customer makes you able to serve them ✅ Product, design, and storytelling are all essential to building brand love ✅ Creativity should lead business transformation, not follow it ✅ Brand and performance marketing are strongest when they work together ✅ AI should accelerate execution, not replace human creativity Memorable Moments 💡 “Bringing product and marketing closer is a smart business decision.” 💡 “I don't think there's a more meaningful consumer to serve than moms.” 💡 “It's marketing and creative's responsibility to tell the story of where the brand is going.” 💡 "What got us here is not going to get us there." 💡 "Start with yes." Brought to you by Mekanism.
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    38 分
  • Crashing Cannes #15: Jason & Lindsay Harris (The Upside Down Interview)

    Crashing Cannes #15: Jason & Lindsay Harris (The Upside Down Interview)
    2026/07/10
    How do you make the trip to Cannes worth it? In the final Crashing Cannes minisode, Indie at Large co-founders Chuck McBride and Bill Oberlander turn the tables and interview co-hosts Jason and Lindsay Harris about the inspiration behind Soul & Science: Crashing Cannes, how Cannes has evolved beyond an awards show, and what gives them hope about the future of the industry. Brought to you by Mekanism.
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    7 分
  • Crashing Cannes #14: Chuck McBride, Founder & CCO at Cutwater, & Bill Oberlander, Founder & Creative Chair at Oberland

    Crashing Cannes #14: Chuck McBride, Founder & CCO at Cutwater, & Bill Oberlander, Founder & Creative Chair at Oberland
    2026/07/09
    Why is now the moment for independent agencies? In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris talk to Chuck McBride (Founder & CCO at Cutwater) and Bill Oberlander (Co-Founder & Creative Chair at Oberland) about why they started Indie at Large, why more creatives are launching independent agencies, and how building community among indies can help them compete on a global stage. Brought to you by Mekanism.
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    21 分
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