In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist) turn their attention to the hospitality industry, exploring what separates the brands people remember from the ones they scroll straight past.

From creating content people actually want to engage with to the growing role of AI in marketing, we unpack where technology genuinely adds value and where it’s simply creating more noise. We also dive into the common mistakes businesses make when trying to optimise their marketing function, and why chasing every new trend is often the fastest way to lose focus.

Whether you work in hospitality, marketing, or simply want to build a stronger brand, this episode is packed with practical advice, honest opinions, and real-world examples you can actually apply.

Topics we cover:

• What great hospitality marketing looks like today
• How AI is changing content creation (for better and worse)
• Why authenticity still beats automation
• The biggest mistakes businesses make when trying to optimise their marketing
• Building a marketing function that actually delivers results

Hit subscribe for more honest conversations on branding, marketing, AI, and building businesses that stand out for the right reasons.

In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap) get straight into B2B marketing wins and bins.

No overcomplicated frameworks. No dressing things up. Just honest takes on what’s working, what isn’t, and what businesses should stop doing immediately.

From standout tactics to questionable trends, we break down the ideas that actually drive results and the ones that sound good but go nowhere. We also finish with a quick-fire round debunking some of the most overused marketing and business jargon.

Whether you’re a founder trying to cut through the noise or a marketer looking for clarity, this episode is built to keep things simple, practical, and grounded in reality.

Topics we cover:

* B2B marketing wins worth paying attention to
* The tactics that belong firmly in the bin
* What’s actually working right now (and what isn’t)
* Marketing and business jargon, explained properly

In this festive episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Tom Le Sueur, Founder and CEO of Snap, and Brand Strategist Charlie Glenn for a deep dive into the magic, madness, and marketing behind Christmas adverts.

From John Lewis tearjerkers to Aldi’s talking carrots, the trio unwrap what makes Christmas campaigns so powerful — and why they’ve become such a cultural moment. Expect honest takes on the hits, the misses, and the creative formulas that keep us all waiting for that first festive drop each year.

They also explore how Christmas advertising has evolved — from big TV moments to social-first storytelling — and share their thoughts on what 2025’s campaigns are getting right (and wrong).

If you love a good Christmas ad, work in marketing, or just want to know what really goes into making something feel festive, this episode’s for you.

Hit subscribe for more no-BS conversations on branding, creativity, and the people behind the ideas that move things forward.

This podcast is proudly sponsored by The Melting Pot Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.