Snap In The Mix | B2B Marketing Wins & Bins | SEASON 2 | EP1
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Snap In The Mix | B2B Marketing Wins & Bins | SEASON 2 | EP1
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In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist) turn their attention to the hospitality industry, exploring what separates the brands people remember from the ones they scroll straight past.
From creating content people actually want to engage with to the growing role of AI in marketing, we unpack where technology genuinely adds value and where it’s simply creating more noise. We also dive into the common mistakes businesses make when trying to optimise their marketing function, and why chasing every new trend is often the fastest way to lose focus.
Whether you work in hospitality, marketing, or simply want to build a stronger brand, this episode is packed with practical advice, honest opinions, and real-world examples you can actually apply.
Topics we cover:
- What great hospitality marketing looks like today
- How AI is changing content creation (for better and worse)
- Why authenticity still beats automation
- The biggest mistakes businesses make when trying to optimise their marketing
- Building a marketing function that actually delivers results
Hit subscribe for more honest conversations on branding, marketing, AI, and building businesses that stand out for the right reasons.