In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur turn their attention to the charity and not-for-profit sector, exploring how organisations can build stronger brands, reach more people and ultimately create greater impact.

From competing for attention in an increasingly crowded world to balancing purpose with the need to market effectively, they unpack some of the unique challenges charities face. They explore how organisations can modernise their marketing without losing sight of their mission, why strong storytelling matters, and how better use of digital channels can help charities reach supporters, volunteers, donors and the wider community.

They also discuss the sometimes uncomfortable relationship between charities and marketing. Should charities be spending money on their brand? Is being more commercially minded actually a bad thing? And how do you demonstrate that investing in marketing can ultimately help an organisation deliver more of the work it exists to do?

Whether you work for a charity, sit on a board, volunteer your time or simply want to understand how purpose-driven organisations can market themselves more effectively, this episode is packed with practical advice, honest opinions and real-world examples.

Topics we cover:

What great charity marketing looks like today
Why charities shouldn’t be afraid of marketing themselves
Balancing purpose with a more commercial mindset
Building a brand people understand and believe in
Using storytelling to turn awareness into action
Making limited marketing budgets work harder
How digital, social media and AI can help charities reach more people
Why investing in marketing can ultimately increase your impact