In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur turn their attention to the charity and not-for-profit sector, exploring how organisations can build stronger brands, reach more people and ultimately create greater impact.

From competing for attention in an increasingly crowded world to balancing purpose with the need to market effectively, they unpack some of the unique challenges charities face. They explore how organisations can modernise their marketing without losing sight of their mission, why strong storytelling matters, and how better use of digital channels can help charities reach supporters, volunteers, donors and the wider community.

They also discuss the sometimes uncomfortable relationship between charities and marketing. Should charities be spending money on their brand? Is being more commercially minded actually a bad thing? And how do you demonstrate that investing in marketing can ultimately help an organisation deliver more of the work it exists to do?

Whether you work for a charity, sit on a board, volunteer your time or simply want to understand how purpose-driven organisations can market themselves more effectively, this episode is packed with practical advice, honest opinions and real-world examples.

Topics we cover:

What great charity marketing looks like today
Why charities shouldn’t be afraid of marketing themselves
Balancing purpose with a more commercial mindset
Building a brand people understand and believe in
Using storytelling to turn awareness into action
Making limited marketing budgets work harder
How digital, social media and AI can help charities reach more people
Why investing in marketing can ultimately increase your impact

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist) turn their attention to the hospitality industry, exploring what separates the brands people remember from the ones they scroll straight past.

From creating content people actually want to engage with to the growing role of AI in marketing, we unpack where technology genuinely adds value and where it’s simply creating more noise. We also dive into the common mistakes businesses make when trying to optimise their marketing function, and why chasing every new trend is often the fastest way to lose focus.

Whether you work in hospitality, marketing, or simply want to build a stronger brand, this episode is packed with practical advice, honest opinions, and real-world examples you can actually apply.

Topics we cover:

• What great hospitality marketing looks like today
• How AI is changing content creation (for better and worse)
• Why authenticity still beats automation
• The biggest mistakes businesses make when trying to optimise their marketing
• Building a marketing function that actually delivers results

Hit subscribe for more honest conversations on branding, marketing, AI, and building businesses that stand out for the right reasons.

In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap) get straight into B2B marketing wins and bins.

No overcomplicated frameworks. No dressing things up. Just honest takes on what’s working, what isn’t, and what businesses should stop doing immediately.

From standout tactics to questionable trends, we break down the ideas that actually drive results and the ones that sound good but go nowhere. We also finish with a quick-fire round debunking some of the most overused marketing and business jargon.

Whether you’re a founder trying to cut through the noise or a marketer looking for clarity, this episode is built to keep things simple, practical, and grounded in reality.

Topics we cover:

* B2B marketing wins worth paying attention to
* The tactics that belong firmly in the bin
* What’s actually working right now (and what isn’t)
* Marketing and business jargon, explained properly