エピソード

  • How AI is reshaping media workflows right now

    How AI is reshaping media workflows right now
    2026/04/20
    AI is no longer a future trend in media. It is actively reshaping how journalism is produced, distributed, and monetized. Pete Pachal breaks down the shift from generative AI to agentic systems and explains why workflows, not just tools, are being completely redefined. This conversation dives into the growing divide between those embracing AI and those resisting it, and what that means for newsrooms, especially at the local level. Links: The Media Copilot https://mediacopilot.ai/ Pete Pachal - LinkedIn https://www.linkedin.com/in/peterpachal/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    47 分
  • Building a one person newsroom that actually works

    Building a one person newsroom that actually works
    2026/04/15
    Louis Amestoy shares his unconventional journey through local journalism and how he ultimately built a one person media company serving Kerr County, Texas. From traditional newspapers to launching his own independent outlet, he explains what broke inside legacy media and what still works when you start fresh. The conversation dives into the realities of running a daily newsroom alone, how AI tools like Claude and NotebookLM act as force multipliers, and what it takes to stay relevant through constant audience contact. Louis also reflects on covering a devastating flood, the gaps in industry collaboration, and why local journalism still depends on independence, speed, and trust. Links: The Kerr County Lead https://kerrcountylead.com/ FB: https://www.facebook.com/thekerrcountylead YT: https://www.youtube.com/@thekerrcountylead Louis Amestoy - LinkedIn https://www.linkedin.com/in/louis-amestoy-b945a06/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    31 分
  • The media moat is built on community

    The media moat is built on community
    2026/04/13
    Hal Cohen, CEO of BridgeTower Media, shares how a company with more than 40 B2B brands is navigating a rapidly evolving media landscape. Drawing from a background in finance, Hal explains how focusing on audience communities rather than geography has shaped the company’s strategy and growth. The conversation dives into what is actually driving revenue today, from live events to data powered digital marketing, and how AI is being used behind the scenes to improve efficiency and unlock new monetization opportunities. Links: BridgeTower Media https://bridgetowermedia.com/ Hal Cohen - LinkedIn https://www.linkedin.com/in/halcohen/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    30 分
  • Thinking like an organizational detective in local media

    Thinking like an organizational detective in local media
    2026/04/11
    Eric Larson joins the podcast to talk about the future of local news. After decades across journalism, marketing, and consulting, he shares why traditional revenue streams are no longer enough and where real opportunity is emerging. The conversation explores a modern take on the agency model powered by AI, the untapped potential of business services, and why people and culture often hold organizations back from innovation. Eric also lays out what a successful local news company could look like in five years and why trust, digital leadership, and experimentation are essential to getting there. Links: The Organizational Detectives https://www.theorgdetectives.com/ Eric Larson - LinkedIn https://www.linkedin.com/in/eric-larson-2931405/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    45 分
  • The strategy behind SFGATE’s expansion across the West

    The strategy behind SFGATE’s expansion across the West
    2026/04/08
    Grant Marek joins the show to share how he helped transform SFGATE into one of the most read news sites on the West Coast. By focusing on reader interests and underserved regions, he grew the newsroom from 21 to 60 journalists while expanding coverage across California, national parks, and beyond. The conversation explores what it takes to grow local journalism today, how emotional connection drives readership, and why good reporting still wins even as AI and platform changes reshape the industry. Grant also breaks down how SFGATE uses AI behind the scenes while keeping journalism human at its core. Links: SFGATE https://www.sfgate.com/ Grant Marek - LinkedIn https://www.linkedin.com/in/grantmarek/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    25 分
  • What media gets wrong about audience data

    What media gets wrong about audience data
    2026/04/06
    James Capo, CEO of Omeda, breaks down why most media companies are making growth harder than it needs to be. Instead of treating audience as a unified asset, many teams are stuck managing disconnected tools and fragmented data, creating what he calls the 'Frankenstack'. His core argument is simple but powerful: audience management is not just a tech problem, it is a workflow problem. This episode dives into how modern media businesses should think about audience identity across products like newsletters, podcasts, and events, why first party data needs a clearer definition in the age of AI, and one overlooked tactic local publishers should adopt immediately. Links: Omeda https://www.omeda.com/ Sign up for OX9 in Chicago https://ox.omeda.com/ James Capo - LinkedIn https://www.linkedin.com/in/james-capo-a79b3b3/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    32 分
  • Why this publisher chose print over digital

    Why this publisher chose print over digital
    2026/04/04
    Karen Schneider shares how she launched and grew multiple local newspapers in Wisconsin at a time when most of the industry was retreating from print. With a background in advertising rather than journalism, she explains how understanding revenue and community needs shaped a model built on every door delivery, free access, and strong local coverage. Links: Karen Schneider - LinkedIn https://www.linkedin.com/in/karen-schneider-4684634/ Winnebago Media Group https://winnebagomediagroup.com/ Oshkosh Herald https://oshkoshherald.com/ Neenah News https://neenahnewsnow.com/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    32 分
  • Inside a mission driven regional newsroom

    Inside a mission driven regional newsroom
    2026/04/01
    Noah Glick, executive editor of the Sierra Nevada Ally, joins the podcast to talk about building a nonprofit newsroom focused on civics, climate, and community in Northern Nevada. He shares his unconventional path from advertising to public radio and eventually into mission driven local journalism. The conversation explores why contextual reporting and explainers matter more than ever, how small outlets are experimenting with newsletters, podcasts, and partnerships, and the ongoing challenge of funding independent local news. Noah also discusses the role of AI in journalism, the importance of civic literacy, and what the future might look like for collaborative regional media. Links: Sierra Nevada Ally https://sierranevadaally.org/ Noah Glick - LinkedIn https://www.linkedin.com/in/noah-glick-3601b911/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the audio platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
    29 分