『Small Press, Big Ideas』のカバーアート

Small Press, Big Ideas

Small Press, Big Ideas

著者: Paul Gewuerz
無料で聴く

Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape. 政治・政府 経済学
エピソード
  • Funding journalism with the tools that threaten it
    2026/07/20
    Brian Kennett is the founder of Built Revenue. He argues that local publishers are sitting on the most valuable asset in their market, a trusted audience, and monetizing almost none of what it is worth. In this conversation Brian breaks down why the platforms will never build the tools publishers actually need, how complexity and disconnected systems quietly bleed revenue, and why he leans fully into AI to fund journalism rather than fear it. He and Paul trade real examples of publishers turning idle space into cafes, event venues, and studios, and Brian makes the case that the publishers moving fast right now are the ones who will still be standing in five years. Links: Built Revenue https://www.builtrevenue.com/ Brian Kennett - LinkedIn https://www.linkedin.com/in/briankennett/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the podcast platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • How AI rewired a one person newsroom
    2026/07/13
    Uriah Kiser has spent more than three decades in local media, from interviewing President Clinton as a teenage TV reporter to launching Potomac Local two years before the Virginia newspaper he grew up delivering shut its presses for good. Sixteen years later he is still covering why the cops were on your street, what the city council voted on, and which new restaurant just opened, all while running lean with a rotating crew of high school interns. In this conversation Uriah breaks down how AI reshaped his workflow without breaking the rules of journalism, from turning hours long meeting transcripts into story ideas to profiling prospects before a sales call and translating ad analytics into plain language clients actually read. Links: Uriah Kiser - LinkedIn https://www.linkedin.com/in/uriah-kiser-27093a10/ Potomac Local News https://www.potomaclocal.com/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the podcast platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 分
  • The firewall between business and editorial is becoming a half wall
    2026/07/06
    Brandon Mercer is the Vice President of Ad Product Integrated Solutions at Hearst, where he builds the programs that sit between editorial and advertising across the company's local newspaper properties. Brandon argues that the old firewall between the business and editorial sides is turning into a half wall, something teams should be able to see over rather than hide behind. His clearest advice for local publishers is to pour energy into email, text messaging, and events, the channels they actually control as search traffic and zero click answers eat into website readership. Links: Brandon Mercer - LinkedIn https://www.linkedin.com/in/mercerbrandon/ Mentioned in the episode: Trumpia - https://www.trumpia.com/ Subtext - https://info.joinsubtext.com/ Sailthru - https://zetaglobal.com/sailthru/ Inside the Creator Economy newsletter - https://insidethecreator.beehiiv.com/ --- This podcast is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠, the podcast platform built for local media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LocalPod.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 分
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