You’ve probably heard it before:

“Make it go viral.”
“Jump on trends.”
“Say more. Add more. Do more.”

But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you.

After sitting down with a beauty editor who’s worked inside Allure, Glamour, and Well+Good… the truth is a lot simpler (and honestly, a little uncomfortable):

Most PR pitches don’t get ignored because they’re bad.
They get ignored because they’re unclear, overwhelming, or trying too hard.

In this episode, we break down how to pitch editors, how to get featured in media, and what actually makes a PR pitch stand out—straight from someone who lives in that inbox every day.

Because it’s not about being louder.
It’s about being easier to say yes to.

💡 In this episode, we cover:

• What editors are really looking for right now (and what gets ignored)
• The different types of media opportunities you can pitch (commerce, SEO, expert features, founder stories)
• Why small businesses can absolutely get featured in top publications
• How to write a subject line that actually gets opened (and searched later)
• What to include in your media pitch—and what instantly gets skipped
• Why being “scannable” matters more than being impressive
• The biggest mistake founders make when trying to get PR
• How seasonality, trends, and culture impact what gets covered
• The right way to follow up with editors without being ignored

🔥 The shift most founders miss when it comes to PR:

It’s not about proving how amazing everything is.
It’s about making it obvious why this matters right now.

To the editor.
To the reader.
To the moment they’re living in.

Because when you try to say everything…
you end up saying nothing that sticks.

And when you focus on the 2–3 things that actually matter?
That’s when editors pay attention—and that’s how you get featured.

If you’re trying to:

• Get featured in magazines, gift guides, or online publications
• Learn how to pitch editors the right way
• Improve your PR strategy as a small business or product founder
• Write a media pitch that actually gets opened and responded to

This episode will help you simplify your message, sharpen your pitch, and finally get seen.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

You’ve heard the advice.
Be everywhere. Say yes. Do more.

I followed it… until I didn’t.

In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned.

Because the truth is:
your problem isn’t a lack of information.
It’s a lack of clarity on what success actually looks like for you.

And when that’s missing, you end up chasing strategies that look good on paper…
but don’t move the needle in your business.

💡 In this episode, we cover:

• Why more offers, more platforms, and more strategies can slow your growth
• The power of focusing on one clear, compelling offer
• Why traditional “networking” advice is outdated (and what to do instead)
• How to build real visibility and relationships in a way that feels natural
• Honoring different seasons in your business without burning out
• How to filter advice so you stop second-guessing yourself

🔥 The shift most people are missing:

It’s no longer about doing more to be seen.
It’s about being clear enough to be chosen.

By your customers.
By editors.
And yes — even by AI.

If you’ve ever felt like you’re doing all the right things but something still feels off…
this episode will help you trust your own path and build a business that actually works for you.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?

You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by.
And yet… something feels off.

In this episode, I’m sharing the popular business advice I consciously chose to reject—and why walking away from it actually helped me build a more aligned, sustainable, and profitable business.

Because the real problem isn’t a lack of information.
It’s the pressure to follow advice that was never meant for you in the first place.

There’s so much noise in the online business space.
“Post less, but make it perfect.”
“Delegate everything.”
“Protect your ideas.”
“Follow this exact blueprint.”

But what happens when those rules don’t fit how you think, create, or lead?

This episode is your permission slip to question everything—and to start filtering advice through your own lens instead of blindly following what’s labeled as “best practice.”

I’m breaking down the exact pieces of advice I rejected, what didn’t sit right, and what I chose to do instead.

Inside this episode, we cover:

• Why “quality over quantity” can actually slow your growth in the early stages—and how consistent output builds momentum faster
• The truth about visionary leadership and why it’s one of the few things you shouldn’t delegate
• Why sharing your knowledge freely can position you faster than holding everything back
• The real limits of delegation—and how to protect your zone of genius without burning out
• How to experiment quickly, iterate often, and find strategies that actually work for your business
• Why clarity on your personal definition of success matters more than following someone else’s formula

Your business is not meant to look like anyone else’s.

And the sooner you stop trying to force strategies that don’t align with you, the sooner things start to click.

This episode is about stepping into your role as CEO—not just by taking action, but by deciding what advice is actually worth following.

Because at the end of the day, your business is a reflection of you.
And it’s your job to lead it in a way that feels true, sustainable, and yours.

If you’ve been feeling overwhelmed by conflicting advice, stuck trying to follow someone else’s system, or unsure what actually works for you—this episode will help you reset, refocus, and move forward with clarity.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?

In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini, and Perplexity AI are now driving how customers decide what to buy.

If your brand isn’t showing up in AI recommendations, you’re missing one of the biggest visibility opportunities right now.

You’ll learn:

• Why social media reach is declining—and what’s replacing it
• How AI tools choose which brands to recommend
• Why press releases are the #1 trust signal for AI visibility and SEO
• How to use press releases to get backlinks on sites like Yahoo Finance and AP News
• The exact structure that makes your brand easy for AI to find and rank
• How to position yourself as the first in your niche (even in saturated markets)
• Why press releases can also protect your IP and authority

This episode is your shortcut to understanding how AI search (GEO) works—and how to create an interconnected web of authority that helps your business get discovered, trusted, and recommended.

Because today:
👉 People scroll to browse
👉 But they ask AI to decide

If you want your brand to be the one AI chooses, this is where to start.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

Spring and summer aren’t just about good weather — they’re some of the best seasons to land PR, media features, and brand visibility.

In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up.

From seasonal holidays and graduations to travel, wellness, beauty, and lifestyle trends, you’ll learn how to connect your story to what’s already being covered — even if you think your business doesn’t “fit” the season.

If you’ve ever felt stuck on what angle to pitch or wondered how to stay relevant year-round, this episode will give you practical, repeatable ways to plug into trending conversations and land media coverage.

Because the truth is — there’s no “perfect” season for PR. There’s only strategy.

So grab a notebook, get inspired, and start pitching.

What You’ll Learn in This Episode:

• Why pitching year-round is key to consistent media coverage
• How to leverage seasonal PR trends, holidays, and key dates
• A simple framework to find timely, relevant story angles in any season
• How to use industry trends and expert positioning to stand out
• How to pitch your brand with confidence (even if you’re new to PR)

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront.

While many small business owners are still focused on social media, blogs, or SEO, Gloria explains how AI tools like ChatGPT and Perplexity actually decide which brands to recommend—and why most businesses are invisible to buyers as a result.

What You’ll Learn

✔️ Where AI actually pulls its information from
✔️ Why earned media (PR, editorials, podcasts) dominates AI citations
✔️ The real data behind AI visibility (based on Muck Rack analysis)
✔️ Why ads, social media, and blogs are losing impact

How Each Channel Ranks for AI Visibility

🏆 Editorial Media (10/10) – highest trust and citation potential
📢 Press Releases (9/10) – structured data AI loves and scales
💬 Reddit (7/10) – strong for real conversations but easy to game
📝 Blogs (5–6/10) – useful for SEO but less trusted by AI
📱 Social Media (3–4/10) – fast-moving, low citation value

Key Insight

AI doesn’t trust what you say about yourself—it trusts what others say about you.

That means press features, gift guides, podcasts, and third-party validation are now the strongest drivers of visibility, authority, and ultimately sales in the AI era.

Strategic Takeaways

→ Why PR is now the foundation—not an add-on
→ How to combine press releases + editorial pitching for maximum visibility
→ Where to focus your time for highest ROI in 2026
→ How to build a layered strategy across PR, Reddit, blogs, and social

If you’ve been posting consistently but still feel invisible, this episode will show you what actually moves the needle—and how to position your brand to be recommended by AI, not ignored.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.

While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business.

What Makes This Different

✔️ Not just writing—AI that completes tasks for you
✔️ Connects to your tools (Drive, Airtable, Calendar)
✔️ Analyzes data, workflows, and customer behavior
✔️ Works like a digital team, not just a chatbot

The 4 Roles It Replaces

📊 Social Media + Marketing Ops (analyzes content, finds leads)
📈 Sales Manager (preps calls + drafts follow-ups)
📅 Executive Assistant (calendar, emails, organization)
📉 Data Analyst (tracks sales, retention, insights)

How She Uses AI Tools Together

→ Perplexity for research and PR trends
→ ChatGPT for brainstorming and writing
→ Claude Cowork for execution and automation

Key Takeaways

Why AI is no longer optional
How to replace repetitive tasks
Why execution—not information—is the real advantage

If you’ve felt overwhelmed by AI, this episode shows how to simplify it—and use it to scale without hiring a big team.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou z

Join Gloria Chou's PR Community

https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

Want your product featured in Mother’s Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities.

Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guides right up until the holiday, meaning brands with fast shipping and relevant products still have opportunities to be featured.

In this episode you'll learn:

• How to pitch Mother’s Day gift guides
• How to position your product for seasonal PR
• The subject line strategy editors actually open
• Why sending fewer product options increases your chances
• How to use AI tools like Perplexity to find PR angles and trends

PR is becoming even more important as AI tools like ChatGPT, Perplexity, and Gemini increasingly recommend brands based on trusted third-party sources like media coverage. That means getting featured in gift guides and articles is now one of the most powerful ways to increase visibility online.

Resources Mentioned

Free PR Training
https://gloriachoupr.com/masterclass

Join the Small Biz PR Pros Facebook Group
https://www.facebook.com/groups/428633254951941

DM PITCH on Instagram @gloriachoupr to get a free pitching resource.