In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for small business heroes who want more sales, not more likes.

If you’re tired of the content hamster wheel, this episode gives you a clear, stress-free roadmap to create long-lasting, sales-driven content without chasing trends or relying on Instagram Lives.

Why Content ROI > Content Quantity
Gloria shares why content should be repurposable, strategic, and aligned with your business goals. From her podcast workflow to skipping Instagram Lives altogether, she shares what actually works when you’re building a business—not trying to be an influencer.

The 3 Golden Rules for Smarter, Sales-Driven Content:

1. Lifespan + ROI: Don’t make content that dies in 24 hours. Gloria explains how to maximize each piece by repurposing it into emails, blogs, carousels, and more.
2. Start with Long-Form: Why every high-leverage content plan begins with one long-form asset—like a podcast, blog, or newsletter—and how to use it to fill your content calendar with ease.
3. Boost Shareability: Gloria walks through how to leverage co-creation and strategic tagging to get others to promote your content—without paying for reach.

What You’ll Learn in This Episode:

• Why she skips Instagram Lives and what she does instead
• How to create 20+ pieces of content from one podcast episode
• A smarter way to pitch co-hosted content that builds relationships
• How to get on the radar of “out of reach” experts and influencers
• The real reason your content should convert, not just entertain

Final Takeaway:
You don’t need to go viral or hire a content agency to get results. You just need:
✅ One long-form content asset
✅ A smart repurposing system
✅ A share-first mindset

If you're building content to sell and not to influence, this is your tactical blueprint.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success.

From SEO and pricing to AI tools and post-purchase wow moments, Dylan shares actionable tips that product-based founders can implement right now to stand out on Etsy—even without a big budget or paid ads.

Whether you’re just starting out or looking to grow your store, this episode is your crash course in the new Etsy algorithm and the real reasons why some shops rise to the top.

What’s New on Etsy in 2025—and How to Take Advantage

Dylan breaks down Etsy’s newest policies, creative standards, and how AI is now being used to verify sellers and product listings. Learn how to stay compliant and take advantage of underutilized categories like “Handpicked by Seller.”

How to Actually Get Seen on Etsy (Without Paying for Ads)

• Why your SEO and product photos matter more than ever
• How pricing affects conversion rate and search ranking
• Why fewer options = higher conversions
• How to spot and ride trends before they hit Etsy
  
  

The New Strategy for Competing with Bestsellers

Want to compete with top-performing Etsy shops even if you're brand new?

Dylan walks through how to:

• Use AI product photos to elevate your listings
• Curate trendy, seasonal mockups
• Build a value-forward product experience that stands out in search
  
  

Post-Purchase Strategy: How to Wow Customers and Get Repeat Buyers

Learn how to deliver a premium customer experience after the sale—including automated messages, helpful content, and how to get customers from Etsy to your Instagram and email list (without breaking Etsy’s rules).

Tools to Make Etsy Work for You

• etSEO: Dylan’s custom AI tool for optimized, mobile-friendly, customer-centric listings
• Vela: Mass-update tool for syncing Shopify and Etsy listings
• Instagram + TikTok: Dylan’s secret to growing her audience from 0 to 50k in 2 months

Final Takeaway
You don’t need to pay thousands for ads or offer deep discounts to succeed on Etsy in 2025.

What you do need is:
✅ Trend-savvy product listings
✅ Smart SEO and pricing strategies
✅ A memorable customer experience

If Dylan can help thousands grow profitable Etsy shops, you can too.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Connect with Dylan Jahraus:
• Instagram:

In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before.

If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting booked on podcasts without sounding self-promotional.

The Three-Step Podcast Pitching Strategy That Works
Most people overthink podcast pitching or believe they’re not “ready.” I’m here to show you how to start today using a simple, proven process:

1. Build your podcast media list
2. Write your pitch using the CPR Method
3. Repurpose and share your interview for months of content
   
   

Why You Don’t Need Fancy Credentials to Land Podcast Interviews
You don’t need:
❌ A massive following
❌ A polished website
❌ Insider connections

What you do need:
✅ A unique story
✅ Clear speaking topics
✅ A value-driven pitch that centers the host’s audience

How to Use the CPR Method to Pitch With Confidence
CPR =
C: Credibility (who you are + your story)
P: Point of View (your unique insight or prediction)
R: Relevance (why now + why this podcast)

This is the exact method that helped me (and hundreds of entrepreneurs) get featured on 30+ podcasts—and it’s the same framework I teach inside my PR Starter Pack.

Avoid These Common Podcast Pitching Mistakes
🚫 Including “pitch,” your name, or company name in the subject line
🚫 Writing long-winded, me-focused emails
🚫 Pitching to shows that recently interviewed someone in your niche
🚫 Forgetting to follow up

Podcast Outreach Tips That Actually Work
✅ Leave a 5-star review before you pitch
✅ Reference a specific episode (not just “I love your show”)
✅ Use email tracking to see when your message is opened
✅ Follow up once a week via email and DM

How to Repurpose Your Interview for Maximum Visibility
Don’t just do the interview and disappear. I share ways to turn one podcast feature into weeks of content, including:

• Audiograms for Instagram + TikTok
• Blog posts for SEO
• Newsletter content
• Short clips for LinkedIn and YouTube

Final Takeaway
Getting featured on podcasts is one of the most powerful ways to build visibility, credibility, and connection—without ads or algorithms.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941