You’ve probably heard it before:

“Make it go viral.”
“Jump on trends.”
“Say more. Add more. Do more.”

But if you’re trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you.

After sitting down with a beauty editor who’s worked inside Allure, Glamour, and Well+Good… the truth is a lot simpler (and honestly, a little uncomfortable):

Most PR pitches don’t get ignored because they’re bad.
They get ignored because they’re unclear, overwhelming, or trying too hard.

In this episode, we break down how to pitch editors, how to get featured in media, and what actually makes a PR pitch stand out—straight from someone who lives in that inbox every day.

Because it’s not about being louder.
It’s about being easier to say yes to.

💡 In this episode, we cover:

• What editors are really looking for right now (and what gets ignored)
• The different types of media opportunities you can pitch (commerce, SEO, expert features, founder stories)
• Why small businesses can absolutely get featured in top publications
• How to write a subject line that actually gets opened (and searched later)
• What to include in your media pitch—and what instantly gets skipped
• Why being “scannable” matters more than being impressive
• The biggest mistake founders make when trying to get PR
• How seasonality, trends, and culture impact what gets covered
• The right way to follow up with editors without being ignored

🔥 The shift most founders miss when it comes to PR:

It’s not about proving how amazing everything is.
It’s about making it obvious why this matters right now.

To the editor.
To the reader.
To the moment they’re living in.

Because when you try to say everything…
you end up saying nothing that sticks.

And when you focus on the 2–3 things that actually matter?
That’s when editors pay attention—and that’s how you get featured.

If you’re trying to:

• Get featured in magazines, gift guides, or online publications
• Learn how to pitch editors the right way
• Improve your PR strategy as a small business or product founder
• Write a media pitch that actually gets opened and responded to

This episode will help you simplify your message, sharpen your pitch, and finally get seen.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

You’ve heard the advice.
Be everywhere. Say yes. Do more.

I followed it… until I didn’t.

In Part 2, I’m sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned.

Because the truth is:
your problem isn’t a lack of information.
It’s a lack of clarity on what success actually looks like for you.

And when that’s missing, you end up chasing strategies that look good on paper…
but don’t move the needle in your business.

💡 In this episode, we cover:

• Why more offers, more platforms, and more strategies can slow your growth
• The power of focusing on one clear, compelling offer
• Why traditional “networking” advice is outdated (and what to do instead)
• How to build real visibility and relationships in a way that feels natural
• Honoring different seasons in your business without burning out
• How to filter advice so you stop second-guessing yourself

🔥 The shift most people are missing:

It’s no longer about doing more to be seen.
It’s about being clear enough to be chosen.

By your customers.
By editors.
And yes — even by AI.

If you’ve ever felt like you’re doing all the right things but something still feels off…
this episode will help you trust your own path and build a business that actually works for you.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou

Ever feel like you’re doing everything “right” in your business… and it still doesn’t feel right?

You’ve followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by.
And yet… something feels off.

In this episode, I’m sharing the popular business advice I consciously chose to reject—and why walking away from it actually helped me build a more aligned, sustainable, and profitable business.

Because the real problem isn’t a lack of information.
It’s the pressure to follow advice that was never meant for you in the first place.

There’s so much noise in the online business space.
“Post less, but make it perfect.”
“Delegate everything.”
“Protect your ideas.”
“Follow this exact blueprint.”

But what happens when those rules don’t fit how you think, create, or lead?

This episode is your permission slip to question everything—and to start filtering advice through your own lens instead of blindly following what’s labeled as “best practice.”

I’m breaking down the exact pieces of advice I rejected, what didn’t sit right, and what I chose to do instead.

Inside this episode, we cover:

• Why “quality over quantity” can actually slow your growth in the early stages—and how consistent output builds momentum faster
• The truth about visionary leadership and why it’s one of the few things you shouldn’t delegate
• Why sharing your knowledge freely can position you faster than holding everything back
• The real limits of delegation—and how to protect your zone of genius without burning out
• How to experiment quickly, iterate often, and find strategies that actually work for your business
• Why clarity on your personal definition of success matters more than following someone else’s formula

Your business is not meant to look like anyone else’s.

And the sooner you stop trying to force strategies that don’t align with you, the sooner things start to click.

This episode is about stepping into your role as CEO—not just by taking action, but by deciding what advice is actually worth following.

Because at the end of the day, your business is a reflection of you.
And it’s your job to lead it in a way that feels true, sustainable, and yours.

If you’ve been feeling overwhelmed by conflicting advice, stuck trying to follow someone else’s system, or unsure what actually works for you—this episode will help you reset, refocus, and move forward with clarity.

Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou