Andy Kimerling of Westchester Road Runner tells tales of his 40+ years in the business and how his basement full of shoes allows him to keep his customers coming back for more. On the brand side, we are joined by Kevin McHale,

VP Sales, Run Specialty & Omnichannel, ASICS America, who discusses the brand's collaboration with Bandit Running, its work with run club and how ASICS balances growth with a strong commitment to run specialty.

Joe Rubio of Running Warehouse talks about Chinese brands, his journey in the business and what he sees for the future. Abigail Hollie discusses The Running Industry Diversity Coalition's new career event taking place in Philadelphia in October. And our listeners sound off with their Chafes of the Week about how to cope with special discounts. We promise a provocative and entertaining episode.

Marathon Sports CEO Ben Cooke and store designer Holly Weise of 3 Dots Design talk about the recently opened trail centric store in North Conway, NH. The pair talk about the vision to bring the look and feel of famous UTMB (Ultra Trail du Mont Blanc) to a run store. And the challenges in doing that: building a giant rock wall, working with brand partners and getting the kegerator to work. Ben also pulls back the curtain on Marathon's new branding and the store's goal to be " the trusted guide to run culture" in the Northeast.