Part 2 of our retailer interviews from the Altra spring/summer meeting. Matt Chandler of Run As You Are in Vancouver, BC talks about the store's innovative membership program, and Chris Winter, GM of Reno Running in Nevada expounds on the critical topic of staffing. Chris shares his ideas on recruitment, training and what to do when it doesn't work out. All that, plus the chafe of the week.

This episode features two wonderful retailers: Dom Zambrano, 19 months into his ownership at Running Wild, and John Gignac, a store manager for Red Coyote Running and Fitness in OKC. Sandwiched in between these two retailers is Jen McLaren, president of Altra, who shares the strategy behind the brand's surging growth and its commitment to run specialty. Co-Host Chris Farley lets loose on his "Chafe of the Week:" too many great shoes all at once. An action packed, informational episode.

This episode includes two insightful interviews on careers in the running business. We hear from Dan Schade, GM of the Americas for On, who oversees the brand's business across the U.S., Canada,
Brazil, Latin America and the Caribbean. He traces his career journey from slingin shoes at Fleet Feet San Francisco to joining On and contributing to the brand's growth. Dan shares how his experience at retail helped shape his skills and attitudes toward shaping a culture and building a team.

We are also joined by Slinger extraordinaire Luke Palmer of Palmetto Running Co. in South Carolina. Luke reveals how his passion for running translates to the service he offers and experience he creates for PRC's customers.

Please share this episode with your staffers as it offers great lessons and inspiration on careers in the business.

Join us for a true Daily Double of an episode featuring James Batey of Flostate Running in Vashon Island, Washington and Dan Sullivan of Skechers. James has won more than $500,000 as a contestant on game shows and is hoping his next win is with a new running store on a small island outside of Seattle. Dan provides our listeners with an update on Skechers' growing commitment to performance. The brand has signed 20 MLB players, five NBA stars and is sponsoring two major race series: Wicked Wine and Hot Chocolate. Drink it all in on our latest episode.

They say you could write a book about run retailing. Well Mike Cosentino did. The founder of Big Peach Running Co. does a deep dive on his Peach Partners growth plan and why language and terminology are essential to his stores' culture. We also hear from Deanthony White, director of Charm City Mobile, about how this innovative program literally meets customers where they are. And we get up close with Eric Contreras of Runners Plus in Dayton, the new president of the Running Industry Association.

All sessions were recorded at the recent RIA Summit in Atlanta.

As their store celebrates its 50th anniversary, Jon and Betsy Hughes of Track Shack in Orlando discuss how the business is moving on to its next generation of ownership through their son Christopher. The Hughes family shares the practical, personal and legal challenges involved in this transition and offer their lessons and advice for any store that is going through this process or considering it.

One guest. Dozens of stories and insights. Olympian Jenny Simpson dishes on her new role as Chief Running Officer at Fleet Feet and recalls getting her first pair of shoes at Track Shack in Orlando, where she was "raised on running." She also sheds light on her year-long cross-country road trip where she and her husband Jason ran with thousands of runners from Colorado and North Carolina. Jenny also reveals what she got wrong about super shoes and how better gear, fueling and recovery will continue to help runners break records.

Join Mark and Chris and four guests as we do a deep dive on sustainability and the running business in advance of Earth Day. Hear from Wayne Elsey, founder of Sneakers4Good, about how his organization helps shoes find a productive second life; Gain some wisdom and insight from Alicia Chin about her role with Altra, Smartwool and Icebreaker. Caspar Coppetti, one of the founders of On Running, shares how living in Switzerland has shaped his personal and business perspective on sustainability. And Laura Bolgen discusses ASICS' ambitious Nimbus Mirai shoe.