They say you could write a book about run retailing. Well Mike Cosentino did. The founder of Big Peach Running Co. does a deep dive on his Peach Partners growth plan and why language and terminology are essential to his stores' culture. We also hear from Deanthony White, director of Charm City Mobile, about how this innovative program literally meets customers where they are. And we get up close with Eric Contreras of Runners Plus in Dayton, the new president of the Running Industry Association.

All sessions were recorded at the recent RIA Summit in Atlanta.

As their store celebrates its 50th anniversary, Jon and Betsy Hughes of Track Shack in Orlando discuss how the business is moving on to its next generation of ownership through their son Christopher. The Hughes family shares the practical, personal and legal challenges involved in this transition and offer their lessons and advice for any store that is going through this process or considering it.

One guest. Dozens of stories and insights. Olympian Jenny Simpson dishes on her new role as Chief Running Officer at Fleet Feet and recalls getting her first pair of shoes at Track Shack in Orlando, where she was "raised on running." She also sheds light on her year-long cross-country road trip where she and her husband Jason ran with thousands of runners from Colorado and North Carolina. Jenny also reveals what she got wrong about super shoes and how better gear, fueling and recovery will continue to help runners break records.