In this episode of Shutter and Flow, hosts Edward Antonelli and Jeremy Freeman explore the intricacies of working with brands and agencies in the commercial photography industry. They discuss the differences in creative control, budget considerations, timelines, and the importance of building long-term relationships. The conversation emphasizes the value of professionalism, over-delivering on projects, and the benefits of mixing brand and agency work. Additionally, they touch on the significance of retouching and post-production, as well as the role of spec work in developing skills and showcasing talent.

• Agencies typically have larger budgets for campaigns.
• Timelines can be shorter when working directly with brands.
• Building relationships is crucial for repeat work.
• Being professional and personable can lead to more opportunities.
• A mix of brand and agency work can be beneficial.
• Spec work can help showcase skills and build relationships.
• Understanding the approval process is key to managing expectations.

Jeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/
Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/
Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/

In this episode, Edward and Jeremy dive into the behind-the-scenes of a recent creative shoot they worked on together, covering everything from pre-production to post. They discuss how planning, communication, and collaboration shaped the final result — and why those things matter more than ever on set. Along the way, they touch on gear workflows, shooting multiple plates, and what actually makes a shoot feel creatively fulfilling. Also... Edward goes on a bit about red light therapy. You've been warned.

• Pre-planning is crucial for successful shoots
• Collaboration enhances creativity on set
• AirDrop makes file sharing during shoots seamless
• Understanding client needs is key to delivering results
• Shooting multiple plates gives flexibility in post-production
• Effective communication improves on-set workflow
• Being well-prepared reduces stress on shoot day
• Creative shoots can and should be enjoyable
• Red light therapy might help your eyes? Maybe it makes you a better photographer too. Who knows.

In this conversation, Edward Antonelli and Jeremy discuss the evolving role of AI in photography, focusing on chatbots like ChatGPT and Claude, and tools integrated into Adobe Photoshop. They explore the potential benefits and limitations of these technologies, emphasizing the importance of understanding and adapting to AI tools in the photography industry. The discussion also touches on the future of AI in photography, including the impact on jobs and the quality of AI-generated images.

• AI is transforming the photography landscape, offering new tools and capabilities.
• Chatbots like ChatGPT and Claude can assist with writing and ideation.
• Understanding the limitations of AI tools is crucial for effective use.
• AI can enhance communication and marketing efforts in photography.
• The future of photography will see AI playing a larger role.
• Photographers should experiment with AI tools to stay competitive.
• AI can help streamline workflows and save time in creative processes.
• Adapting to AI is necessary to avoid being left behind in the industry.

Jeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/
Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/
Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/

In this episode of Shutter and Flow, hosts Edward Antonelli and Jeremy Freeman discuss the use of spec work, pitch decks, and test shoots as strategies for photographers to connect with clients and expand their creative horizons. They explore innovative approaches in photography, the balance between test shoots and spec work, the significance of pitch decks in client presentations, and the integration of video and drone work into photography projects. The conversation emphasizes the importance of creativity, client relationships, and the willingness to experiment in the commercial photography industry.

• Spec work can open doors to new opportunities.
• Innovative ideas can set you apart in photography.
• Test shoots are valuable for proving your skills.
• Pitch decks should showcase your best work and ideas.
• Video and drone work can enhance your photography portfolio.
• Don't be afraid to share your ideas with clients.
• Push your creativity to avoid stagnation in your work.

Jeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/
Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/
Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/

In this episode of Shuttered Flow, hosts Edward Antonelli and Jeremy Freeman delve into the intricacies of bidding, budgeting, and invoicing in commercial photography. They discuss how to determine the worth of a project, strategies for bidding, and the importance of clear communication with clients regarding budgets. The conversation also covers the breakdown of bids, negotiation tactics, setting up project budgets, invoicing processes, and the significance of contracts and deliverables. This comprehensive discussion provides valuable insights for photographers looking to navigate the business side of their craft effectively.

• You have to be able to say no to certain things.
• Don't be afraid to just ask that question about budget.
• Make sure all the little things are in your contracts.
• The larger the company, the slower things move.
• It's important to set up your business properly for invoicing.
• You can negotiate for upfront payments to cover costs.
• Always factor in overtime when budgeting for shoots.
• Having a detailed budget can prevent financial issues later.

Welcome to Shutter & Flow, a podcast for commercial photographers looking to grow their business, stay creative, and keep up with industry trends.
Hosted by Edward Antonelli and Jeremy Freeman.

In this episode of Shutter and Flow, hosts Edward Antonelli and Jeremy Freeman discuss the essential components of building a reliable photo crew for commercial photography. They explore the various roles needed on set, including photo assistants, digital techs, producers, stylists, and makeup artists, emphasizing the importance of teamwork and effective communication. The conversation also highlights the significance of maintaining a positive work environment and recognizing red flags in crew members that could disrupt the workflow. Overall, the episode provides valuable insights for photographers looking to enhance their crew dynamics and improve their shooting experience.

• A trusted photo assistant is crucial for every commercial photographer.
• Digital techs can significantly ease the shooting process.
• Producers help manage logistics and ensure smooth operations on set.
• PAs are essential for handling various tasks and supporting the crew.
• Stylists and makeup artists play a vital role in preparing for shoots.
• Budgeting for crew members is essential to avoid financial pitfalls.
• Maintaining a positive atmosphere on set enhances productivity.
• Recognizing red flags in crew members can prevent issues during shoots.
• Building relationships with crew members fosters a collaborative environment.
• Small gestures of appreciation can lead to better crew loyalty.