In this episode of Shutter and Flow, hosts Edward Antonelli and Jeremy Freeman explore the intricacies of working with brands and agencies in the commercial photography industry. They discuss the differences in creative control, budget considerations, timelines, and the importance of building long-term relationships. The conversation emphasizes the value of professionalism, over-delivering on projects, and the benefits of mixing brand and agency work. Additionally, they touch on the significance of retouching and post-production, as well as the role of spec work in developing skills and showcasing talent.

• Agencies typically have larger budgets for campaigns.
• Timelines can be shorter when working directly with brands.
• Building relationships is crucial for repeat work.
• Being professional and personable can lead to more opportunities.
• A mix of brand and agency work can be beneficial.
• Spec work can help showcase skills and build relationships.
• Understanding the approval process is key to managing expectations.

Jeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/
Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/
Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/

In this episode, Edward and Jeremy dive into the behind-the-scenes of a recent creative shoot they worked on together, covering everything from pre-production to post. They discuss how planning, communication, and collaboration shaped the final result — and why those things matter more than ever on set. Along the way, they touch on gear workflows, shooting multiple plates, and what actually makes a shoot feel creatively fulfilling. Also... Edward goes on a bit about red light therapy. You've been warned.

• Pre-planning is crucial for successful shoots
• Collaboration enhances creativity on set
• AirDrop makes file sharing during shoots seamless
• Understanding client needs is key to delivering results
• Shooting multiple plates gives flexibility in post-production
• Effective communication improves on-set workflow
• Being well-prepared reduces stress on shoot day
• Creative shoots can and should be enjoyable
• Red light therapy might help your eyes? Maybe it makes you a better photographer too. Who knows.

In this conversation, Edward Antonelli and Jeremy discuss the evolving role of AI in photography, focusing on chatbots like ChatGPT and Claude, and tools integrated into Adobe Photoshop. They explore the potential benefits and limitations of these technologies, emphasizing the importance of understanding and adapting to AI tools in the photography industry. The discussion also touches on the future of AI in photography, including the impact on jobs and the quality of AI-generated images.

• AI is transforming the photography landscape, offering new tools and capabilities.
• Chatbots like ChatGPT and Claude can assist with writing and ideation.
• Understanding the limitations of AI tools is crucial for effective use.
• AI can enhance communication and marketing efforts in photography.
• The future of photography will see AI playing a larger role.
• Photographers should experiment with AI tools to stay competitive.
• AI can help streamline workflows and save time in creative processes.
• Adapting to AI is necessary to avoid being left behind in the industry.

Jeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/
Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/
Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/