Kash Rocheleau went from executive assistant to CFO, then to CEO of a $30M+ company in just five years. She wasn’t chasing titles, she was chasing opportunities, learning, and creating value.

In this episode of Show Your Value with Lee Benson, Kash shares:

- How she moved from EA to CEO without a pedigree or master plan

- Why chasing titles for the wrong reasons leads to burnout

- The truth about leadership, servant stewardship, and creating value

- How sugar reduction, health, and nutrition tie into her business at Icon Foods

- Why curiosity, resilience, and transparency matter more than credentials

Her views on hiring, team culture, and balancing passion with responsibility

This is a raw conversation about leadership, growth, and doing the work to create value for people, teams, and customers.

📌 Connect with Kash Rocheleau:

Website: iconfoods.com

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Is it possible for a CEO to go from an 80-hour workweek to just 15, all while increasing the value of their company? The answer is yes, and it’s not about magic, it’s about a fundamental shift in leadership.

Many leaders are trapped in a cycle of endless work, constant firefighting, and team misalignment. They believe the only way to grow is to grind harder. In this episode, 8-time founder Lee Benson dismantles that myth and unveils the powerful frameworks he used to reclaim his time and build self-reliant, high-value organizations.

Discover "Holistic Value Creation," a model that goes beyond the balance sheet to energize your team, and learn the art of "nudging" the subtle, consistent coaching that aligns everyone to the company's core mission. This is frontline wisdom for leaders who are ready to stop being the bottleneck and start being the architect of a business that runs itself.

In this episode, you’ll learn:

- The 3 essential pillars every leader must understand to scale effectively.

- Why traditional performance reviews fail and the “Performance Snapshot” alternative that creates total clarity.

- How to apply core business principles to build a lasting family legacy.

- The practical steps to take back your time and escape the 80-hour grind for good.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What does it take to go from outlaw biker to Marine to saving over 15,000 lives during the fall of Afghanistan?

In this powerful episode of Show Your Value, host Lee Benson sits down with Daniel Stinson to hear his incredible journey of redemption, faith, and purpose. Daniel shares how he grew up in a rough family, found brotherhood in a motorcycle club, hit rock bottom, and then experienced a God moment that changed everything.

From serving in the Marine Corps and learning multiple languages, to leading one of the largest private evacuation missions during the fall of Kabul, Daniel reveals how he went from hurting people to helping thousands. His story covers:

- The "Brothers vs Others" mindset that shaped his life

- His near-suicide and miraculous turning point

- Saving Arya, a young Afghan woman targeted by the Taliban

- Building the One God Foundation to support veterans, fight human trafficking, and help orphans worldwide

- Finding true purpose after decades of searching

This is not just a military story. It is about leadership, redemption, brotherhood, and what it means to dedicate your life to helping others.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What separates companies that scale from those that stall? Philippe Bouissou, former Apple executive and author, joins Lee Benson on Show Your Value to break down the Four Dimensions of Alignment every business must master to grow faster than its market.

From Apple’s lessons under Steve Jobs to case studies on Levi Strauss, Segway, and beyond, Philippe explains how alignment between customer pain, company claims, messaging, delivery, and delight is the real engine of value creation. He also shares why pricing strategy is misunderstood, how frictionless transactions create growth, and why CEOs need alignment not just with markets but also with their teams and boards.

If you’re a business owner, leader, or entrepreneur who wants clarity on what to do “Monday morning at 8:00” to grow, this episode will give you a playbook rooted in real-world experience and data-driven insights.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What does it really take to lead a global company with over 250 facilities across 60 countries? In this episode, Jennifer Harvey, CEO of Crown Worldwide Group, shares the habits that define quietly powerful leadership. From navigating economic disruption and succession planning to empowering employees to innovate, she offers a candid look into what sustainable leadership looks like at scale.

You'll learn:

- Why no CEO can succeed alone

- How to turn internal ideas into real business growth

- The challenges and rewards of leading a legacy company

- How clarity, humility, and consistency drive global success

If you're building a team, growing a business, or stepping into a bigger role, this episode will give you the mindset and habits to lead with confidence.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What makes a legendary leader? Garry Ridge shares the secret sauce behind growing WD-40 from $300M to over $3B without ever laying off a single employee.

In this episode, Lee Benson sits down with Garry Ridge, the man who led WD-40 for 25 years and built a tribal culture that turned a simple blue and yellow can into a global icon. From psychological safety to the “maniac pledge,” Garry unpacks the specific systems, leadership behaviors, and values that created unstoppable team performance and deep employee loyalty.

- Why most company cultures are fake (and how to fix yours)
- How to lead with both a heart of gold and a backbone of steel
- The business value of “learning moments” and removing fear
- Why servant leadership scales and micromanagement kills
- The real legacy great leaders leave behind

Take the Dumb*ss Quiz & Get Garry's Free Playbook
https://www.thelearningmoment.net

Follow Garry Ridge on LinkedIn:
https://www.linkedin.com/in/garryridge/

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Why do some of the smartest leaders still fall short? In this powerful episode, host Lee Benson sits down with Joe Davis, former Senior Partner and Chair of BCG North America, to uncover what really determines long-term leadership success. Spoiler: it’s not skill, intelligence, or experience.

Drawing from his 35+ years at Boston Consulting Group and his new book The Generous Leader, Joe unpacks why generosity not authority is the most underrated force in high-performing teams. Together, they explore what it means to lead with purpose, how to develop others without ego, and why vulnerability at the top isn’t a weakness, it’s an advantage.

This is a must-listen conversation for CEOs, team leaders, and anyone striving to lead with both impact and integrity.

What You’ll Learn:

- Why generous leadership drives better outcomes than command-and-control

- The #1 reason most leaders fail (and don’t even realize it)

- How to give tough feedback with care—and without apology

- What makes consulting work actually work

- How leaders can unlock the full potential of their teams

- Why being human at work is now non-negotiable


Learn more about Joe at www.joedavis.com

Follow Joe on LinkedIn

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Most Startups Fail Because They Focus on the Wrong Things. Here’s What Actually Matters.

In this episode of Show Your Value, we sit down with Jim Curry from BuildGroup, a rare kind of investor who isn’t chasing fast exits or inflated valuations. He’s in the trenches helping companies build for the long haul and his insights are a masterclass in what real value creation looks like.

Topics Covered:

- Why short-term thinking kills startups

- How to build a company worth keeping and selling

- What great investors actually do between board meetings

- Why most founders burn cash like “drunken sailors”

- The real cost of raising too much money

- How AI is rewriting the rules of business execution

- Why the team under the founder determines success

- How to spot investors who will destroy your company

- The mindset shift founders must make to survive the next decade

Jim has helped companies like Rackspace scale to billions with capital discipline, ruthless focus, and a commitment to long-term value. If you're a founder, operator, or investor who wants to do business the right way, not the trendy way, this episode is for you.

Learn more about Jim and BuildGroup: https://www.buildgroup.com

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Follow Show Your Value for more real-world conversations that cut through the noise and show you what it actually takes to build something that lasts.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/