Giorgos Tsetis, co-founder and former CEO of Nutrafol, joins Lee Benson to share the real story behind building one of the most successful wellness brands in the world.

What started as a personal health crisis turned into a mission-driven company now impacting millions, but for Giorgos, it was never about the exit or the valuation.

In this conversation, he reveals how long-term thinking, ethical leadership, and a relentless focus on creating holistic value, material, emotional, and spiritual, can lead to extraordinary business success.

If you're an entrepreneur, founder, or executive focused on building something that actually matters, this episode is for you.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Power changes what you see. Culture changes how you’re treated, and systems rarely look the same from the inside as they do from the top.

This episode brings together women leaders who have spent years building, operating, and deciding inside real organizations. Across industries and roles, the pattern is consistent. Leadership is not neutral. Culture is not objective. And value is often created in places the system does not fully recognize.

These conversations are not about confidence or personal branding. They are about how power distorts reality, why culture becomes invisible to those who benefit from it, and what women learn when they are responsible not just for ideas, but for outcomes.

You’ll hear women speak honestly about creating value under pressure, navigating systems that were not designed with them in mind, and learning to trust experience over performance. About struggle, resilience, innovation, and the long view of leadership.

This is Women of Business & Value, a series for people who want to understand how work actually works.

Featuring:
Erika Ayers Badan
Dr. Ann Kaplan Mulholland
Jennifer McCollum
Lindsey Epperly
Sabina Nawaz
Laura Hamill
Jennifer Harvey
Ellen Petry Leanse
Fran Maier

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What separates businesses that stall from those that scale, endure, and matter?

This special episode brings together some of the sharpest thinkers, operators, and leaders we’ve ever had on the show to answer that question head on.

Across vision, leadership, systems, culture, and execution, these conversations reveal the real levers behind sustainable business growth. Not hacks. Not trends. Principles that compound.

You’ll hear why aiming bigger changes everything, how founders become bottlenecks without realizing it, why most leadership failures have nothing to do with strategy, and how the best companies build trust, resilience, and value over decades.

Featured insights from:
• Garry Ridge on turning failure into learning moments that fuel innovation
• Stephanie Chung on leadership that drives ROI, not optics
• John Rossman on why successful companies quietly fail and how to stop it
• Ken Schmidt on how Harley-Davidson rebuilt loyalty by putting people first
• Kass and Mike Lazerow on perseverance and the hidden cost of quitting too early
• Peter Cuneo on the strategy that saved Marvel and built a legendary turnaround
• Charlie Garcia on system-level thinking borrowed from the military and government
• Plus my insights on vision, leadership, and why great companies last

If you’re a founder, CEO, or operator trying to grow without breaking your business, this episode gives you a playbook built from real experience, not theory.

Listen straight through or jump to the segments that hit your biggest constraint right now.

Growth is not accidental. Value is designed.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/