Kash Rocheleau went from executive assistant to CFO, then to CEO of a $30M+ company in just five years. She wasn’t chasing titles, she was chasing opportunities, learning, and creating value.

In this episode of Show Your Value with Lee Benson, Kash shares:

- How she moved from EA to CEO without a pedigree or master plan

- Why chasing titles for the wrong reasons leads to burnout

- The truth about leadership, servant stewardship, and creating value

- How sugar reduction, health, and nutrition tie into her business at Icon Foods

- Why curiosity, resilience, and transparency matter more than credentials

Her views on hiring, team culture, and balancing passion with responsibility

This is a raw conversation about leadership, growth, and doing the work to create value for people, teams, and customers.

📌 Connect with Kash Rocheleau:

Website: iconfoods.com

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Is it possible for a CEO to go from an 80-hour workweek to just 15, all while increasing the value of their company? The answer is yes, and it’s not about magic, it’s about a fundamental shift in leadership.

Many leaders are trapped in a cycle of endless work, constant firefighting, and team misalignment. They believe the only way to grow is to grind harder. In this episode, 8-time founder Lee Benson dismantles that myth and unveils the powerful frameworks he used to reclaim his time and build self-reliant, high-value organizations.

Discover "Holistic Value Creation," a model that goes beyond the balance sheet to energize your team, and learn the art of "nudging" the subtle, consistent coaching that aligns everyone to the company's core mission. This is frontline wisdom for leaders who are ready to stop being the bottleneck and start being the architect of a business that runs itself.

In this episode, you’ll learn:

- The 3 essential pillars every leader must understand to scale effectively.

- Why traditional performance reviews fail and the “Performance Snapshot” alternative that creates total clarity.

- How to apply core business principles to build a lasting family legacy.

- The practical steps to take back your time and escape the 80-hour grind for good.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What does it take to go from outlaw biker to Marine to saving over 15,000 lives during the fall of Afghanistan?

In this powerful episode of Show Your Value, host Lee Benson sits down with Daniel Stinson to hear his incredible journey of redemption, faith, and purpose. Daniel shares how he grew up in a rough family, found brotherhood in a motorcycle club, hit rock bottom, and then experienced a God moment that changed everything.

From serving in the Marine Corps and learning multiple languages, to leading one of the largest private evacuation missions during the fall of Kabul, Daniel reveals how he went from hurting people to helping thousands. His story covers:

- The "Brothers vs Others" mindset that shaped his life

- His near-suicide and miraculous turning point

- Saving Arya, a young Afghan woman targeted by the Taliban

- Building the One God Foundation to support veterans, fight human trafficking, and help orphans worldwide

- Finding true purpose after decades of searching

This is not just a military story. It is about leadership, redemption, brotherhood, and what it means to dedicate your life to helping others.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/