Most CEO peer groups work brilliantly for about six months to two years. Then they quietly stop.

Lee's been in these rooms for over 40 years, Vistage, YPO, EO, all of them. The pattern's always the same. The groups get too big. Nobody knows enough about each other's businesses to get past the surface. Process takes over, and the problem a CEO actually brings to the room is usually a symptom of something deeper that a quick lap of feedback will never touch.

So he built a different kind of room. Eight members. One full day a month. A proper deep dive into every member's business every two months. One number visible to everyone at all times, so the whole group knows whether each business is actually getting more valuable or just staying busy.

Along the way: the three buckets of value creation that earned Lee significantly higher multiples across his exits, why front-line CEO wisdom beats anything from a book, and why he treats his group like a conglomerate he's invested half his retirement in.

Serious about growing the value of your business? Learn more about EXECUTE CEO MasterMIND

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Every business problem is a human problem. The companies that win are the ones that learn to decode it.

In this episode of Show Your Value, Lee Benson sits down with Johanna Faigelman, anthropologist and founder and CEO of Human Branding, a global consultancy trusted by Johnson & Johnson, Nestlé, Visa, and Logitech. She's spent 25 years studying why humans actually do what they do, and she's built a career taking that lens into the boardroom, where the data ends and the real answers begin.

Johanna explains why surveys tell you everything about the what and nothing about the why, and why the why is where all the value hides. She shares the story of taking a banking executive out of his boardroom and into a customer's living room in New Jersey, sitting cross-legged on the floor in his socks, and the epiphany he still talks about years later. Her iceberg principle runs through the whole conversation: 80 percent of what drives your people and your customers sits below the waterline, invisible to dashboards, and that's exactly where culture lives.

Lee brings the operator's side of the same truth. He built a company of over 500 people with no HR department, no employee lawsuits, and no leader who ever quit, then watched that culture change the moment new ownership set a different tone. He's candid about where he thinks the leadership industry gets it wrong, and why concepts that never connect to measurable value creation are wasted money.

Along the way, they cover:

• What an anthropologist sees in your company within an hour of walking in
• Why leaders hide behind surveys instead of talking to their people
• The living room epiphany that changed how one C-suite leader saw his customers forever
• Why AI gives leaders amazing answers to the wrong questions, and why human wisdom is becoming more valuable, not less
• The most emotional purchase decision you'll ever make (it's not what you think)
• Fulfilment as the most important number, and how intentional value creation earned Lee a 3x exit multiple

Learn more about Johanna's work at humanbranding.com.

Most leadership teams don't have an effort problem, they've got an operating discipline problem.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What if you could multiply the value of your business without adding a single dollar of new revenue?

In this episode of Show Your Value, Lee Benson sits down with Alex Osterwalder, the mind behind the Business Model Canvas and one of the most influential business thinkers alive, to unpack the part of business most leaders quietly ignore: the business model itself.

Alex explains why the best companies reinvent their business model constantly instead of treating it as a one-time startup decision, and why the kind of revenue you earn matters far more than the amount. Variable revenue tends to be worth two to three times EBITDA. Fixed, locked-in revenue can be worth around twenty times. Lee brings the lived proof, sharing how predictable long-term contracts helped his aerospace business exit at a 21.6x multiple when seven or eight would've been a strong result in that space.

Along the way, they get into:

• How to spot a business model that's quietly dying before it's too late
• The "better revenues" framework, and how to shift income from variable to predictable to fixed
• Why most sophisticated leadership teams can't answer three simple questions about their own business
• The difference between managerial and entrepreneurial CEOs, and why it decides who actually innovates
• The three-part health check that reveals whether a company can innovate at all
• Why "condemning your teams to succeed" kills the bold bets that matter most
• How emotional maturity across a team turns into real business velocity

This is a conversation about the fundamentals that create enterprise value, and the discipline it takes to keep them alive as a company grows.

Learn more about Alex's work at strategyzer.com.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/