What’s cute, collectible, and causing major queue chaos? POP MART. 🎁🧸 In this episode of #ShelfLife, Yumiko unwraps the booming world of designer blind box toys—where every pull is a surprise and the hunt is half the fun. From rare chases to cult characters, find out why fans across the globe (and grown-ups too!) are hooked on these tiny drops of dopamine.

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Coins and banknotes aren’t just for spending—they’re tiny pieces of history! 🪙✨ In this episode of #ShelfLife, Yumiko explores the world of special issue memorabilia coins and banknotes with Mr Yip Pak Ling, Mint Director at the Singapore Mint. From commemorative designs to exclusive limited editions, discover why these collectibles hold deep sentimental and financial value—and how they capture the milestones that define our lives. 🏛️💎

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Mini magic is taking over! ✨ In this episode of #ShelfLife, Yumiko dives into the world of MGA’s Miniverse – Make It Mini Potions 🔮⚗️ From potion-making to pint-sized wizardry, discover how these insanely detailed collectibles are casting spells on toy lovers of all ages. Yes, even grown-ups are hooked.

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Awedio: @awediosg

Yumiko: @yumiko.kayahara

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Beyblade & Gundam are BACK — and cooler than ever! 🌀🤖

In this episode of #ShelfLife, Yumiko teams up with toy insider CK and Beyblade champ Len to reveal how your fave childhood toys just got a major glow-up. From epic battles to snap-fit nostalgia, find out why everyone’s playing again — even the parents! 👀🔥

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Awedio: @awediosg
Yumiko: @yumiko.kayahara

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Lego minifigures have the largest population on Earth! 🌍🧱

In Episode 2 of #ShelfLife, we dive deep into the world of LEGO minifigures and AFOLs (Adult Fans of LEGO) 🤓✨ — exploring why these tiny plastic people 🧍‍♂️🧍‍♀️ hold such massive appeal. Whether you’re a casual builder 🛠️ or a die-hard collector 🧠💛, this one’s for you! 🎧🎉

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Awedio: ‪@awediosg‬
Yumiko: @yumiko.kayahara

The Owls with Joshua Simon & Yumiko Kayahara | Thursdays 8pm - 12mn

🎧 Catch the full podcast on the Awedio app today! Download it now, available on the App Store, Google Play and more.

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Is Barbie just a toy, or is she a cultural icon that mirrors society’s biggest changes? And what does it take to have one of the most legendary collections in the world? Find out all about it “In a Barbie World” as Yumiko sits down with reluctant influencer guy Jian Yang.

Host: @yumiko.kayahara

Guest: @jianyang1979

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