Yumiko speaks with Mighty Jaxx’s Chief Investment Officer and Art Director, Samantha Sim, about how the brand collaborates with Singaporean artists to bring their creative visions to life—transforming designs into physical products that fans around the world recognise and love. They also share how Mighty Jaxx is opening up new revenue streams for local talent, and their vision of building a business that turns bold ideas into cultural icons.

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On this episode of #ShelfLife, Yumiko sits down with Star Wars superfans Shyam the Collector and Ray to uncover the truth about the 501st Garrison — from the meticulous work behind each screen-accurate costume to the passion that fuels this global fan community. 🌌✨ What does it take to join the ranks of these real-life stormtroopers? Follow us on Instagram! Awedio: @awediosg Yumiko: @yumiko.kayahara

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Is your fave childhood crew secretly a crash course in psychology? 🧠
On this episode of #ShelfLife, Yumiko sits down with actor Daniel Ang to break down the surprising mental health themes hidden in Winnie the Pooh — from Pooh’s food fixations to Piglet’s panic spirals and Eeyore’s eternal gloom. 🐷😟

Are these lovable characters more real than we thought?

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