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Danny Robinson’s career is a testament to outside-the-box thinking. After all, it’s not common to find a chief executive officer, who was previously a chief creative officer, who was previously a chief client officer who never saw himself in any of these roles. Throughout his career, Danny has been both the tone setter for and champion of creativity, As CEO of Martin, he is responsible for the overall health, vision and growth of the agency. Danny’s blend of creative and business acumen leads to a big-picture perspective that results in breakthrough ideas. He brought this approach with him in 2004 and has since helped lead the agency to back-to-back Adweek Agency of Year wins in 2020 and 2021, Ad Age’s 2023 Agency of the Year, and a spot on Fast Company’s Most Innovative List for 2023.
Prior to becoming CEO in 2024, Danny was both the first Black chief creative officer in Martin’s history and one of the few leading a non-Black-owned agency. Over the course of his three-year tenure, he oversaw work from some of the world’s most beloved brands including UPS, GEICO, Walmart, TIAA, DoorDash and OREO.
Remember when Oprah gave away 276 Pontiac G6s? So does Danny. He was a big part of that history-making brand integration as the chief creative officer at Vigilante, an ad agency he co-founded. While at Vigilante, Danny was the creative leader and writer behind award-winning campaigns for national brands including Sprint, Major League Baseball, Heineken and Johnnie Walker Black Label.Danny is a Hampton University grad with an MBA from Atlanta University, an accomplished artist, a pop culture aficionado, a former DJ and standup comic, and was even once voted by the Stand Up NY Comedy Club as “one of the funniest men in advertising.”