『School of Podcasting: Expert Tips for Launching and Growing Your Podcast』のカバーアート

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

著者： Dave Jackson
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.2025 Dave Jackson マーケティング マーケティング・セールス 経済学
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  • How Many Podcast Downloads Do You Actually Need to Keep Going?

    How Many Podcast Downloads Do You Actually Need to Keep Going?
    2026/08/24
    What is Your Rock Bottom Podcast Downloads Number?Everybody talks about growing their audience. Nobody talks about the number where they'd quietly give up.This month's Question of the Month flips the growth conversation on its head: what's the smallest number of downloads that would keep you making your show — and if you dropped below it, would you quit, or try to fix it? The answers from School of Podcasting listeners are surprisingly close... and my answer might not be a number at all.Also in this episode: a guest-pitch so bad it somehow involves a U-Haul dealership, and a heads-up on a booking-platform trick you'll want to know before you pitch yourself as a guest anywhere.In this episodeThis month's Question of the Month: what's your download floor?Steve Stewart says he'd think about quitting under 25 downloads an episode — but here's why he probably wouldn'tFrank Bravo is already running on "10s" of downloads, and explains why that number doesn't bother himRalph Estep Jr. went from 20 downloads to over 1,000 — but what actually keeps him going isn't the numberDave's answer: which of his 30+ podcasts he let die, which ones he kept, and why it's rarely about the download countThe 6-episode survey test — how to know if it's time to change your show or just accept where it's atScott Johnson (What Was That Like) shares the worst guest pitch he's ever receivedA warning about how some guests are gaming booking platforms like PodMatch — and how to vet who you let on your showLinks mentionedSchool of Podcasting — use code LISTENER for a discount on monthly, quarterly, or yearly plansPodPage — this episode's sponsorSteve Stewart — Podcast Editor Academy / Podcast Editors MastermindFrank Bravo — Your Tech MakeoverRalph Estep Jr. — ralphestepjr.com / new show: Becoming Financially Confident (launching Aug 31)Scott Johnson — What Was That LikeYork - Welcome to Earth StoriesPodMatchPodcastGuest.comPitch a PodcastBuilding a Better DaveMarketing MusicianWeekly Web ToolsNew To CookingThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Mentioned in this episode:Where Will I Be?I love meeting you when I'm out at events. Here are some of my next events: Podcast Movement September 17-18 Podindy November 7th (use the coupon pacer at podindy.com)Where Will I Be?Question of the Month: Constructive and Deconstructive FeedbackThis month we are talking feefdback. What is the most constructive or deconstructive (or both) piece of feedback you've received. If you haven't asked for feedback, why not? I need your answer by September 25th (late entries won't be accepted) go to www.schoolofpodcasting.com/question and be sure to mention your show and your website address so I can link to it in the show notes.Question of the MonthPodpage Email AlertsPodpage just launched a feature called Episode Alerts. It automatically emails your subscribers the moment a new episode goes live — no third-party email tool needed. When you publish, Podpage sends the email, links listeners straight to the episode, routes replies to your own inbox, and handles unsubscribes automatically. They also run every email address through validation and monitor bounces/spam complaints to protect your sender reputation. It's not meant to replace a full newsletter platform — no drip campaigns or segmentation — just a simple "hey, new episode's up" notification. It's available for Pro and Elite users, with monthly sending caps of 500 emails on Pro and 5,000 on Elite. For more information see https://www.podpage.com/updates/introducing-episode-alerts/PodpageJoin the #1 Podcast Education Site - The School of PodcastingAdam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"School of Podcasting
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    34 分
  • YouTube Just Got Harder, Spotify Still Doesn't Care

    YouTube Just Got Harder, Spotify Still Doesn't Care
    2026/08/17
    You Down With YPP?Episode Description:I break down YouTube’s latest changes to its Partner Program, including doubled watch-hour requirements and higher Shorts monetization thresholds ahead of the February 2027 deadline. I also bring in YouTube expert Adam Ivey’s take on why the real story isn’t necessarily the new criteria, and I share my own channel’s numbers so you can set realistic expectations for your own YouTube journey.Then the AI kids stop by for story time as I take a look at Spotify’s decade-long history of making big podcasting promises—and quietly failing to deliver on them. From a scrapped hosting partnership to a Creator Fund that never paid a cent, there’s plenty to unpack.Plus, Ray Ortega drops by with the shortest—and most accurate—definition of “podcast” you’ll ever hear.YouTube Partner Program (YPP) changes, effective February 1, 2027Watch-hour requirement doubles: 4,000 to 8,000 hours in the past year (new creators only; existing YPP members are grandfathered in)Shorts monetization threshold doubles: 10 million to 20 million qualified views in 90 days to get in, then a rolling 10 million views every 90 days to maintain earningsFull monetization tier: 1,000 subscribers, $100 payment thresholdLower tier (500 subscribers): unlocks YouTube Shopping (affiliate) and channel memberships, requires 3,000 watch hours or 3 million Shorts viewsThe real story behind the changesAdam Ivy's stat: 67% of YouTube creators make less than $10,000/yearYouTube's stated pivot: broadening revenue beyond ads, with bonuses for YouTube Shopping, brand-deal incentives, and trend-based earning boostsYouTube says it expects to pay creators more in 2027 than 2026: money is shifting, not shrinkingSteve Stewart (Podcast Editor Academy): "Don't just sell your audience to sponsors, sell sponsors on how great your audience is"Is YouTube worth it? The dataSounds Profitable's Podcast Atlas (slide 23): Clips lead viewers to watch a specific episode (30% often/always, 81% at least sometimes) and to become regular listeners (33% often/always, 84% at least sometimes)Dave's real channel numbers: 3,523 subscribers, ~$2.49 per 1,000 views, one video with 115 views earned 25 centsBottom line: YouTube ad revenue is icing, not cake. Don't budget groceries on itSpotify: a bedtime story for the AI kidsMay 2015: Spotify launches podcasts through a small group of hosting "partners" (Libsyn, Blubrry), framed as a growth opportunity, not monetizationSpotify initially insists on hosting the media files itself rather than letting partners host. Partners build custom engineering to comply, then Spotify reverses course2019: Spotify buys Anchor for $150 million, turning former hosting partners into competitors overnight, with free hostingSpotify quietly submits shows to Apple Podcasts under its own account, hiding stats from creators and sparking creator frustration (often aimed at consultants, not Spotify)2020: Megaphone acquired for $235 million. 2021: Whooshkaa acquired and folded into Megaphone, then shut down2021: Betty Labs acquired, becomes Greenroom (Spotify's Clubhouse competitor)2021: "New Era of Podcast Monetization": paid subscriptions, Open Access Platform, Spotify Audience Network announcedMid-2021: Greenroom launches with a Creator Fund promised for live audio creators. Payment mechanics never disclosed2021: Music + Talk announced ("play music in your podcast"), restricted to the Spotify app, paying subscribers only, after listening to the full episodeSeptember 2021: Q&A and Polls launch, pitched as "the future of podcasting is interactive"January 2022: In-house production studio "Studio Four" shut down with layoffsApril 2022: Greenroom rebrands to Spotify Live; Creator Fund confirmed to have never launched, quietly shelvedMarch 2023: Anchor rebranded to Spotify for PodcastersApril 2023: Spotify Live shut down entirely, two years after the original Greenroom launchFebruary 2024: Music + Talk and Anchor's recording tools killed; users redirected to RiversideJuly 2024: Q&A and Polls shut down, replaced with CommentsSpotify's "walled garden" habits: video and transcripts only available on Spotify, resistance to RSS since it sends listeners off-platform2026: Skip Ahead ad-skipping button testing begins, available only to Premium subscribers, while advertisers still pay for the adAudiobooks added, bundled with music, resulting in lower royalty payments to musiciansWhat it actually takes to make money on Spotify1,000 Spotify audience members (last 30 days)2,000 Spotify hours consumed (last 30 days)At least 3 published episodesFree alternatives exist too: Buzzsprout (90 days free), RSS.com, Red CircleAlso in this episode:Ray Ortega's shortest definition of a podcast: "An RSS feed with audio or video content"Dave will be at the Empowered Podcasting Conference. Say hello if you see himLinks:Podnews (the definitive investigative piece): https://podnews.net/update/greenroom-creator-fund-mirageHollywood Reporter ...
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    31 分
  • Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes

    Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes
    2026/08/10
    How Do You Hit 4000 Episodes Without Losing Your Mind?Today I'm talking with Glenn Hebert and Jamie Jennings from Horses in the Morning, the flagship show of the Horse Radio Network. They just crossed 4000 episodes, and since they're doing this daily, I had a ton of questions for them. Mainly: how do you keep your sanity?Glenn has been on this show more times than any other guest, and I'll drop links to a few of those past conversations below. We also talk about how "Glenn the Geek" became a verb around here. I cut in a few times throughout the episode to riff on some of what we discussed, so stick around for that too.Key TakeawaysSegments (not just guests) are what let a daily or frequent show survive without constantly reinventing the wheel.A real community needs a place to talk to each other, not just a place to listen to you.Feedback from your most invested listeners (not just anyone) should shape what you keep and what you cut.You're making the show for the 80% who like it, not the 20% who don't.If you're trying to make money at this, budget 10-12 hours of work for every hour that airs.How Glenn and Jamie Keep Finding Something to Talk AboutJamie's husband asked her, before episode one, what she was even going to talk about after two weeks of a horse podcast. Sixteen years and 4000 episodes later, that question still makes her laugh. Glenn books guests only a week or two out, and most of the show's four or five segments per episode get planned the morning of. Being daily is actually their advantage: they can be timely in a way most podcasts can't.Glenn admitted he basically is the show-prep service. Google Alerts and AI help him find stories faster than they used to, but the instinct for what's worth talking about still comes down to two to three hours of prep every single morning.Segments Give You Somewhere to Put Your EnergyJamie is the storyteller. Glenn plays the guy reacting to it. He described their pre-show routine: Jamie says she's got a two-to-five-minute story, and he already knows it's going to stretch to twenty minutes and he'll happily let it. That contrast, he said, is what makes the show work.I've got segments on this show too (if you've got a favorite segment idea, feel free to send it in). One of mine is built entirely out of "this happened because I have a podcast." I used to do a "last five in five" segment where I'd share the last five things I listened to in under five minutes. Segments are useful because they don't all have to show up in every episode. When I don't have a big topic, I create a "podcast stew," a handful of small segments squeezed together. Takes the pressure off having to fill a big block of time. An episode just needs to be as long as it needs to be, and not a minute more.Building a Community That Actually Talks to Each OtherGlenn says their community basically built itself once Patreon entered the picture around nine or ten years ago. One of their own listeners asked if she could start a private Facebook group for supporters, and it's grown into 30+ subgroups on everything from dogs to mental health, plus in-person meetups they run themselves.Glenn's take, and I completely agree: the biggest mistake podcasters make when they say they want "community" is giving people no actual place to talk to each other. A community needs a room. You don't have a true community until they can talk to each other.They get supporters directly involved too, birthdays shouted out on air, segment material submitted by listeners themselves. If your audience made the content, you already know they're going to like it.Sponsors Who Become Part of the FamilyJamie and Glenn have given away more than $80,000 in prizes over 16 years, largely funded by sponsors who get a bit of airtime in exchange for product. Those relationships often graduate into full paid sponsorships once the brand sees it works.That reminded me of Mark from Beyond Bourbon Street, a past guest of mine (episode 829) who had Two Chicks Walking Tours as a sponsor, then had listeners telling him in his own community that they'd taken the tour and loved it. That's the kind of proof that makes a sponsorship renewal conversation easy. And speaking of sponsors sticking around, I was listening to The New Media Show recently and they mentioned Todd Cochran had GoDaddy as a sponsor for around 21 years.The Focus Group Most Podcasts Never Bother WithThis one floored me. On top of their broader Patreon community, Glenn and Jamie run a rotating focus group of 12 listeners every six months whose entire job is to comment on every single episode. Every episode gets six to twelve honest responses.That feedback has actually killed segments. They ran an "animal psychics" bit for a while that they personally enjoyed, but the negative response outweighed the positive, so it's gone. If you're going to ask your paying supporters for their opinion, you have to actually be willing to act on it.Handling the People Who Don't Like YouGlenn's rule...
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    44 分
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