『School of Podcasting: Expert Tips for Launching and Growing Your Podcast』のカバーアート

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

著者： Dave Jackson
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.2025 Dave Jackson マーケティング マーケティング・セールス 経済学
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  • From Rambling to Riveting: Podcast Speaking and Editing Tips That Work

    From Rambling to Riveting: Podcast Speaking and Editing Tips That Work
    2026/10/19

    A friend of mine gets more and more opportunities. Why because he takes advantages of each and every one. He prepares and over delivers.

    I had an opportunity where I could deliver content on MY timeline and while my information was helpful, I took a weird path to get to the point. As someone who embraces feedback, the folks at the buzzcast gave me some loving feedback, I took it, and today I explain where I went wrong and how you can stay focused to deliver razor sharp content that gets people sharing your content.

    What is the main point, and are all of your points in alignment?

    When you have a segment in your show, do all of the bullet point that make up that segment contribute to the value? Do you makes the same point multiple times? Do you take a crooked path to the point?

    What would the audience ask if they were in your chair? That's a good place to start.

    The Easiest Way to Speed Up Editing

    The easiest way to speed up editing is to have a clear understanding of what your audience wants. The more you know, the more you know what to keep and what to lose.

    Don't Ruin the Recording With Active Listening

    Active listening is when you say things like, "Sure, uh huh.." to show someone you are listening. You don't want to do that in a podcast as you are stepping on the guests answers. When they start talking, SHUT UP AND LISTEN, and write down any follow questions and go back to listening.

    An Interview is Meant to Make the GUEST look Good

    I hear so many podcasts hosts throw in a comment that is more of less, "I did that too" which is great in a conversation, but we don't need to hear the same point twice. At one point Chevy Chase said, "Can you see I'm in the middle of a story" when he was on the Bill Maher show Club Random.

    Research Links

    Research Links

    • Anthony Hopkins on Being Estranged From His Daughter - The Interview
    • Billy Corgan interview Matthew Sweet on The Magnificent Others
    • Bill Maher Club Random with Chevy Chase
    • Buzzcast
    • Geologic Podcast with George Hrab
    • Congressional Dish
    • Bill Burr's Monday Morning Podcast Animated: Shari's Berries - YouTube

    Mentioned in this episode:

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    Podpage

    Don't Wait to Level Up Your Show

    Thinking about starting a podcast—or already 300 episodes in? Skip the rookie mistakes, save money, and level up your show with the School of Podcasting with Dave Jackson, where you get hands-on feedback, one-on-one support, and practical advice that actually improves your podcast. Not sure? Just ask Krista and Mark from practicalprepping.info Then join the School of Podcasting at www.schoolofpodcasting.com/join (or use the link below)

    School of Podcasting

    Live Appearances

    I loved connecting with my audience. Here are the next events I will be at: November 11: Podindy.com (use the coupon code SOP) February 23-26, 2027: National Religious Broadcasters nrb.org I'd love to speak at your event. Go to schoolofpodcasting.com/contact

    Where Will I Be?

    Question of the Month

    This months' question is, " How long did it take before you felt like you had "real listeners" — and what made you realize it? If you don't feel it now, what would make it feel "real"? I need your answer by October 23rd. Don't forget to mention your show, your tagline, and your website. Go to schooolofpodcasting.com/question

    Question of the Month
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    27 分
  • Could AI Make Podcast Advertising Obsolete?

    Could AI Make Podcast Advertising Obsolete?
    2026/10/12
    AI Can Now Delete Your Podcast Ads. Here's Your Plan B.What if your listeners could tell an AI to cut every ad out of your podcast and get back a clean file a few minutes later? That's not a hypothetical anymore. Adam Curry, the co-inventor of podcasting, just did it on the Podcasting 2.0 show, and the episode he tested turned out to be roughly half ads. If any part of your income depends on advertising, this one's for you. I walk through what happened, why Bill Burr's "terrible" ad reads actually sold more product, the real math on what Captivate, Buzzsprout, Supercast, and Patreon take from your premium subscriptions, and the soul-crushing (but honest) numbers from my own paid newsletter. And at the end, I ask you a question about AI that has nothing to do with your podcast and everything to do with your life.AI Just Stripped the Ads Out of a PodcastOn Podcasting 2.0, Adam Curry connected his AI tool to Podcast Index using something called Model Context Protocol (MCP), which is a fancy way of saying "a way to plug AI into other systems." Then he asked it to grab the latest episode of Ed Zitron's Better Offline and strip out the ads at the beginning.Eight minutes later, it was done. The raw file was 12 minutes and 36 seconds. The actual episode was 6 minutes and 38 seconds. The AI removed a 2 minute and 54 second pre-roll block, verified the new file started right on Ed's "hello," and then offered to trim the three minutes of ads at the end too.His co-host Dave Jones said what we were all thinking: it's over for ads. And honestly, when half your content is ads, can you blame people for wanting them gone?Adam's Real Point: DiscoverabilityThe following week, Adam came back and said we were all missing the point. He's excited about discoverability. If an AI can go fetch an episode and clean it up, it can also go "find me a show about blank," which is basically building your own search engine. His bot even offered to go get the next episode.(For the record, when someone says "there's no discoverability in podcasting," what they usually mean is "nobody's discovered my podcast." Word of mouth works just like an algorithm, and it doesn't change the rules every month.)I also got pitched by a company that wanted me to promote their ad-cutting app. I'm not naming them. As much as I dislike bloated ad loads, if you're selling an advertiser on getting in front of thousands of people and a chunk of them never hear the ad, that starts to look like fraud.Want People to Listen to Your Ads? Make Better AdsA theme I heard during the business days at Podcast Movement: if you want people to hear your ads, make them better. Exhibit A is comedian Bill Burr, who sold out Madison Square Garden. Back in 2013, he did a now-famous read for Shari's Berries where he read the company's instructions out loud and roasted the copy. The company called and asked him to take it down. He didn't. People ordered the berries anyway, partly because he said he'd get in trouble, it turned out they were delicious, and sales went up. Younger brands figured out that people were actually listening to him.The catch today: brand-safety robots now scan transcripts, and in a lot of cases "brand safe" means "boring (IMHO)." They don't always understand slang. Tell a bot "that's the bomb" and see what happens.Programmatic Ads vs. Selling Your Own StuffProgrammatic ads (the Geicos and Progressives that aren't host-read) pay somewhere between $1 and $7 per thousand downloads, depending on who you ask. That's why so many shows stuff their episodes full of them. Only 8.6% of podcast listeners say they could tolerate a few more ads if it keeps a podcast free, according to The Podcast Study 2026.Meanwhile, 54.8% already say podcasts carry too many ads. see moreI've always said the most profitable way to make money with your podcast is to sell your own product or service. If you buy my book, Profit from Your Podcast, I make about $12. At a $5 CPM, I'd need 2,400 downloads to make the same $12. Which is easier: 2,400 downloads, or selling one book to an audience you're specifically trying to attract?The PBS Method: Premium Podcasts and CrowdfundingNo product? Try the PBS method: give people a great show, then ask them to support it. Here's what the big premium podcast platforms take (in USD, including card processing):Captivate: 12% plus processing, about 14.9% + 30¢ per transactionBuzzsprout: a flat 15%, fees includedSupercast: 59¢ per subscriber per month, plus about 3.6% + 30¢Patreon (standard plan): about 12% + 30¢The best choice depends on your price. On a $5 monthly tier, Buzzsprout leaves you the most, about $4.25. At $10, Supercast pulls ahead because its per-subscriber fee is flat: you keep about $8.75, versus $8.50 at Buzzsprout and $8.21 at Captivate. We're talking pennies per person, but multiply that by a few hundred supporters and it adds up.My Paid Newsletter: Here's the Soul-Crushing PartMy newsletter, Podcasting Observations, lives on ...
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    36 分
  • How Mark Grew His Podcast 17% in Five Weeks

    How Mark Grew His Podcast 17% in Five Weeks
    2026/10/05
    Stop Researching, Start Doing (This Time I Brought Receipts)Be honest: how many podcast growth videos have you watched this month, and how many of those ideas have you actually tried? I get it. I have courses I've bought and never opened. But a few weeks ago I challenged you to quit swinging for the grand slam and just make solid contact, and this time I'm back with proof. My buddy Mark actually did the work, and his downloads jumped 17% in five weeks. I also share the free, 42-second habit that's sending people to my website every week, the five-minute move that got me mentioned on another podcast without even asking, and some surprising data on what happened to shows that added video in Apple Podcasts. If you've been stuck in research mode, this is your nudge to press play and then go do something.Mark Did It: 17% Growth in Five WeeksOver the last several weeks, we've been running growth masterminds inside the School of Podcasting, talking strictly about strategies to grow your show. Plenty of people listened. Mark Lawley from Practical Prepping actually put them to work. Buzzsprout sends him a weekly download count, and over five weeks his numbers grew about 17%, with a lot of people going back into his back catalog. I'll take that all day.Find, Click, ActTo grow your reach, remember the order things happen in:They have to find you first. That means a good episode title that's a promise of what's inside, not clickbait, and show notes full of helpful words (preferably ones that came out of your mouth, not AI's). People find you through word of mouth, paid promotion, or organic search, and Google loves good words.Then they have to click. Once they land on your website, don't make them dig for episodes.Then they have to act. Tell a friend, buy your product, visit your sponsor, whatever your "why" is.My Social Media ExperimentYou can't manage what you don't track. I knew some people wouldn't want to pay for a tool (I LOVE Switchy and it's only $39 for a lifetime deal), so I used Short.io, which gives you 100 trackable links for free and takes about 42 seconds per link. I expected next to nothing from social. Instead, posting once to three times a week, I was getting around 40 clicks a week. That's roughly 160 a month and about 1,920 a year, from less than five minutes per post across Bluesky, Twitter, LinkedIn, and Facebook.Clicks aren't downloads, and nobody's told me yet that they found the show on social. But before I tried this, I had zero clicks to my website. If what you're doing now isn't growing your audience, try something. Stop waiting for the perfect opportunity while week after week goes by.Are You Afraid of Success?Sometimes it's not fear of failure holding you back. You already launched. It might be fear of success. Here's what I hear, and my answer to each:"If I get popular, people will criticize me." People in line behind you at Walmart are already judging you."Who am I to be listened to?" You've done hard things before. You have life experience worth sharing."What if I disappoint people?" You already do, on a regular basis. That's life."What if my hobby turns into a job?" It's your show. You decide."Then I'll have to monetize." No, you won't. If you don't want sponsors, don't have sponsors."What if I try everything and it still doesn't grow?" You've already started to grow. We just want to throw some gasoline on it.Other things get in the way too: perfectionism that keeps you researching forever, goals that are too vague or too big, strategies that don't fit your values (that's okay, you should have values), and plain old discomfort with being visible. I once wanted to refund a client because every option I offered got "I'm not doing that."The Five-Minute Strategy: Leave a VoicemailIf you listen to a show similar to yours, leave it a voicemail. Neal Veglio did this on the Pod News Weekly Review, and he always brought value. He made me think or laugh every time. So when I was telling people to find someone who shares their audience, I went and found Neal's show, cherry-picked episodes because his titles were so good (there's another strategy), and mentioned him on my show. Without me asking, he returned the favor on Podmastery:Podcasting Insights. We haven't even figured out what we're doing together yet, and we've already cross-promoted. Total time: less than five minutes.It reminded me of the Podcasters' Roundtable with Ray Ortega and Daniel J. Lewis. They're technically my competition, and also some of my favorite people on the planet.How I Got Into the Hall of FameI was asked this week how I got into the Podcasting Hall of Fame. My answer is a joke that isn't a joke: I didn't quit. Others did. You can't make a dent in anyone's life if you quit. There was a time you didn't know how to button a shirt, tie your shoes, or walk. You learned by doing it, and sometimes doing it wrong. As Zig Ziglar said, you don't have to be great to start, but you have to start to be great. Figure out who ...
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    36 分
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