I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).

I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the Pastor at Bent Oak Church. His opening keynote was AMAZING. I have adopted it for podcasters.

Main Points:

1. Single Track Conferences: I explained why single-track conferences are my favorite—you don’t miss out on sessions, and the Novel Marketing Conference was one of the best I’ve attended.
2. Opening Keynote – The Four Ds: Chase Replogle’s talk resonated with the “Four Ds”: decisiveness, discipline, discernment, and devotion—applies to both writing and podcasting. My favorite: nobody listens to what you record, they listen to what you edit (editing is magic!).
3. Marketing Parallels: Even though this was a book conference, book marketing is a close cousin to podcast marketing. The basic principles really do translate.
4. Serving Your Audience: I reflected on the courage to create, facing the fear of “what if nobody listens?”, and focusing on service and devotion to your listeners.
5. Is Your Podcast a Painkiller or a Vitamin?: Thanks to Thomas Umstattd Jr.’s talk—a “painkiller” solves a direct need, while a “vitamin” is nice to have but not urgent. Think about what pain your show removes for your audience.
6. Podcast Competition: I highlighted that we’re not just competing with other podcasts, but with all forms of entertainment—TV, games, etc. Know your unique value.
7. Why People Listen: People consume podcasts for entertainment, education, or escape. I asked: Does your show serve one (or more) of these needs?
8. Value of Listener’s Time: All podcasts are “free,” but listeners pay with their time. We need to make it worth it.
9. Improving Your Show: Attending other sessions gave me ideas about making changes that truly improve the show rather than just making it different.
10. AI & Prompts: I shared tips I learned about using AI—give ChatGPT clear instructions about who you are, what you...

Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what I cover:

Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether 8:01am is better than 8:00am. Honestly, I don’t think anyone is waiting by their phone for your show to drop to the minute. Being consistent matters more than timing it down to the second.

The Role (and Cost) of AI in Podcasting: I talked to podcasters searching for AI tools that could do everything—generate ideas, write scripts, edit, publish, you name it—ideally for free. The reality is, good AI isn’t free, and companies are raising prices when they add AI features. “AI” stands for “Always Increase” when it comes to your expenses!

Reflections on Video: Unlike previous conferences, there wasn’t as much pressure this time to dive into video podcasting. Most folks seemed to realize you don’t want AI or automation to create your whole show. Polishing? Sure, but not producing the meat.

A Cool AI Demo: I saw a preview of Episonic AI, which analyzes your past episodes, constructs a target audience profile, and even suggests topics and guests. It was interesting in demo form, but I’d want to play with it myself before really judging.

Conference Costs and Why They're So High: I break down just how expensive it is to put on a conference—think $10k to rent an LED screen and $8k just to plug it in. Even coffee for attendees can run $135/gallon! High ticket prices aren’t about gouging attendees; organizers are just trying to cover astronomical hotel fees.

Networking Magic: The biggest benefit of these events is always the networking. I had a blast connecting with old friends, like Daniel J. Lewis, Rob Walsh, Rob Greenlee, and James Cridlin, and got to enjoy some great stories and camaraderie.

Podcasting Hall of Fame: The Hall of Fame event was a highlight. Seeing so many people who’ve truly served the podcasting community—sharing knowledge, fighting legal battles, innovating—reminded me that serving your audience is the common denominator among podcasting greats.

A Word on Programmatic Ads: I discuss my article comparing podcast CPM/programmatic ads to the historic crash of banner ad prices on websites. My worry: as more low-quality, AI-generated shows flood the market and accept pennies, ad rates may sink across the board.

"How to Pitch a Podcast" Show Update: I’m experimenting with a new show concept where we share the worst—and best—podcast pitches. So far, the main hurdle is getting folks to submit their stories in audio form. I’ve simplified the process, and hope more people will participate. If not, it may become a segment rather than a full show.

Final Thoughts: If you went to Podfest, don’t wait to follow up with those business cards—make the most of your new connections! I share about my next steps, including attending the Novel Marketing Conference in Austin, and remind everyone to check out schoolofpodcasting.com if you want personal help growing your show.

School of Podcasting Community

Podnews

Rich Graham the Merch Drop Show

On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.

Why am I starting this podcast?

I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam.

Who is this podcast for?

This show is for two groups: PR agencies (so they can do their job better) and podcasters (so they know they’re not alone and can improve how they handle pitches).

How will I measure success?

Instead of downloads, I’ll measure success by how many people utilize resources I share, like PodMatch and PodcastGuests.com. I’ll also keep tabs on affiliate signups.

What are the hurdles?

I reflect on a previous project, Dates from Hell, which struggled because it required audience participation but didn’t yet have an audience. For this new podcast, I’ll need a steady supply of good (and bad) pitches from listeners.

Is this a passion project, hobby, or business?

This is mostly a passion project and a hobby, driven by my desire to make a difference and maybe have some fun. If I can monetize it, that’s a nice bonus.

Why will my audience listen?

Listeners will tune in to hear entertainingly bad pitches, learn how to make their own pitches better, and find solidarity in their struggles with guest booking spam. Plus, I’ll offer educational insights that no one else seems to be sharing right now.

How long will it take to make an episode?

I estimate each episode will take around half an hour to produce, keeping things doable alongside my other commitments. You measure your production time and then choose your schedule.

Do I have time and resources to make this happen?

I’ve already got hosting, gear, and a plan for the website (PitchAPodcast.com). The biggest challenge will be getting enough listener participation to keep the show going.

1. I’m considering a crowd-generated podcast to tackle the problem of bad guest pitches.
2. If you’d like to participate, send me your stories of bad (or good!) pitches, info about your podcast and website, and details on your ideal guest.
3. I run through all the big questions to ask before launching, sharing my honest answers and experiences.

Links Mentioned

Pitchapodcast.com

schoolofpodcasting.com

podcastingobservations.com

Captive Media Hosting

Buzzsprout Media Hosting

PodMatch

Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.

I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about why that approach just doesn’t work in podcasting.

You’ll hear me break down the journeys of big names like Morgan Freeman, Samuel L. Jackson, Harrison Ford, Bryan Cranston, Lucille Ball, and even musicians like Bonnie Raitt and Andrea Bocelli—all of whom pushed through years (sometimes decades) before their “big break.” Yes, even Adam Sandler and Jerry Seinfeld had plenty of failures, awkward moments, and years of grinding before the world knew their names. I share how their experiences relate directly to podcasting, and why embracing your own style and sticking with what you love can make all the difference.

I also talk about the importance of consistency, cross-promotion, knowing your audience, and making your content “remarkable”—the kind people just have to talk about. I share how Seinfeld didn’t become a household name overnight, and how even my own podcast journey has been about slow, steady growth, not big, sudden leaps.

Plus, I get into listener engagement strategies, word-of-mouth tactics, and why you should appreciate the connections and opportunities podcasting brings, from new friendships to dream gigs. And yes, you’ll hear a little power rant about the NFL’s approach to consistency (or lack thereof)!

Finally, I wrap up with plenty of listener “because of my podcast” stories, examples of how podcasting opens doors you never imagined, and a reminder that there’s nothing stopping you from growing your show except your own willingness to put in the time and effort.

If you want to get inspired and set the right expectations for your own podcast journey—or just need a reminder that you’re not alone in the slow grind—this episode is for you. Thanks for tuning in!

Lou Mongello and his WDW Radio

Lou Mongello on SOP 713

Because of My Podcast Post on Reddit

Because of my podcast show

Mentioned in this episode:

Podcast Hot Seat

Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.

Podcast Hotseat

Live Appearances

I'd love to see you at these events.

If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).

Here are the steps I covered.

1. Pick Your Topic
2. Decide if you're podcasting solo or with cohost(s).
3. Pick how you will podcast.
4. Pick where will you podcast?
5. Choose how you will measure your success
6. Pick a name. Naming tools from Podpage and Buzzsprout.
7. Buy the Hardware
8. Buy/Find Software
9. Purchase web hosting
10. Domain Name ( Ilke Namecheap)
11. Graphics
12. Intro Music. (optional)
13. Media Hosting (for your mp3 files)
14. Record Your Content
15. Edit Your Content
16. Upload your media
17. Write Your Show Notes
18. Click Publish
19. Make Sure your Feed is Valid
20. Publish to Apple, Spotify, and all other directories.
21. Tell everyone you know to follow the show on the same day

Here’s a handy list of every website and URL I mentioned in this episode, so you can find the resources and recommendations I talked about:

School of Podcasting:

https://schoolofpodcasting.com

Podpage:

https://podpage.com

(And check out https://trypodpage.com for a quick start!)

Buzzsprout:

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:

1. A Christmas Story with a Lesson for Podcasters

I kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world.

2. Pushing Back on Changing Definitions in Podcasting

I strongly disagreed with Steve Goldstein and Jay Nachlis' take that YouTube should be considered podcasts. (also TikTok, and Newsletters).

I emphasized that a podcast, by definition, is audio, video, or PDF delivered via RSS—without that, it's not a podcast.

3. Why "Everything Is a Podcast" is Dangerous

I called out the industry for letting YouTube (and now TikTok) hijack the term "podcast," muddling data and damaging clarity around the medium.

4. The Hazards of Exclusive Distribution Deals

I discussed how exclusive distribution (like those seen with Netflix and Spotify) leads to loss of control and audiences for podcasters.

5. Warning Signs of Big Companies Manipulating Podcasting

Shared concerns about major corporations and what happens when their decisions are driven mainly by shareholder profits and not creators or audiences.

6. AI Content Flooding the Podcast Space

I highlighted the dangers of companies like Inception Point AI mass-producing low-value podcasts, cluttering directories, harming discoverability, and devaluing advertising rates.

7.Common Missteps Hurting Podcast Discovery

I warned about creating duplicate listings in Apple Podcasts and elsewhere, usually when moving hosts, and the importance of understanding how to migrate your show correctly.

8. Show Name Collisions

I noted the confusion caused by multiple shows using the same title (like "Thinking Outside the Box") and urged creators to do their research before naming their show.

9. Monetization Predictions for the Coming Year

I predicted a shift toward premium/patron-supported models as podcasters get frustrated with low ad rates.

10. The Fight Against "AI Slop"

I advocated for collectively pushing back against low-quality, AI-generated spam content in our medium.

11. Upcoming Industry Mergers

I think we'll see podcast-related companies merging or being acquired in the near future.

12. The Reality of YouTube for Podcasters

I expect many podcasters to try YouTube, realize it's not for them, and return to audio-first approaches—while some will succeed by mastering the video platform.

13. A Desire for More Creativity in Podcasting

I called for a resurgence of risk-taking and creative experimentation, rather than everyone following the same tired formats.

Podcasts/Shows Noted:

Pod News Weekly Review

No Agenda Show

Good Hang with Amy Poehler

Things We Learn in a Bar

Work for the Wind by Aliyah Langley

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.

Kim Newlove’s Story:

Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become a mini local celebrity—people in her town now recognize her as "the podcast woman." Whether it’s meeting city council members or audience listeners who discovered the area through her podcast, Kim sees firsthand how her show for Perrysburg builds authentic relationships. She even reached out to her local library to run seminars on "how to listen to podcasts," growing her audience one person at a time. You can check out Kim’s work at the Pharmacist Voice.

Jan Almasey’s Journey:

Jan started the Apex Podcast after seeing how storytelling could bring hope to his local community in Stark County, Ohio. Over three years, the show picked up momentum, leading to speaking engagements at high schools, partnerships with the local chamber of commerce, and even a sponsorship from the city that helped him set up a podcast studio in downtown Canton. Jan’s strategy? Build real relationships—sending thank-you cards or making personal follow-up calls to guests fueled organic growth. Later, those relationships directly translated to business opportunities like agency work, consulting gigs, and even a grant through Jumpstart Inc. to support the local economy. Jan’s story proves that podcasting is about more than downloads—it’s about building a network that keeps on growing. Learn more at https://www.linkedin.com/in/jan-almasy/

My Takeaway:

Reflecting on their experiences—and my own—I can't stress enough how starting a podcast can transform your network. Whether you’re meeting listeners at local events, helping someone discover how to use a podcast app, or forming business partnerships outside your traditional circles, these relationships turn into possibilities you never would’ve imagined. Your podcast can be the starting point for new jobs, collaborations, consulting work, or simply making a bigger impact in your community.

If you’re thinking about starting a podcast or you’re on the verge of giving up—let these stories convince you to stick with it. The relationships you build now might lead to the next big opportunity.

Ready to plan, launch, or grow your show? Visit schoolofpodcasting.com and use coupon code LISTENER to save on your membership (with a 30-day money-back guarantee)!

As always, thanks for listening—and if you’ve got a "Because of My Podcast" story, I’d love to hear it!

Mentioned in this episode:

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

Happy...