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Could AI Make Podcast Advertising Obsolete?

Could AI Make Podcast Advertising Obsolete?

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AI Can Now Delete Your Podcast Ads. Here's Your Plan B.What if your listeners could tell an AI to cut every ad out of your podcast and get back a clean file a few minutes later? That's not a hypothetical anymore. Adam Curry, the co-inventor of podcasting, just did it on the Podcasting 2.0 show, and the episode he tested turned out to be roughly half ads. If any part of your income depends on advertising, this one's for you. I walk through what happened, why Bill Burr's "terrible" ad reads actually sold more product, the real math on what Captivate, Buzzsprout, Supercast, and Patreon take from your premium subscriptions, and the soul-crushing (but honest) numbers from my own paid newsletter. And at the end, I ask you a question about AI that has nothing to do with your podcast and everything to do with your life.AI Just Stripped the Ads Out of a PodcastOn Podcasting 2.0, Adam Curry connected his AI tool to Podcast Index using something called Model Context Protocol (MCP), which is a fancy way of saying "a way to plug AI into other systems." Then he asked it to grab the latest episode of Ed Zitron's Better Offline and strip out the ads at the beginning.Eight minutes later, it was done. The raw file was 12 minutes and 36 seconds. The actual episode was 6 minutes and 38 seconds. The AI removed a 2 minute and 54 second pre-roll block, verified the new file started right on Ed's "hello," and then offered to trim the three minutes of ads at the end too.His co-host Dave Jones said what we were all thinking: it's over for ads. And honestly, when half your content is ads, can you blame people for wanting them gone?Adam's Real Point: DiscoverabilityThe following week, Adam came back and said we were all missing the point. He's excited about discoverability. If an AI can go fetch an episode and clean it up, it can also go "find me a show about blank," which is basically building your own search engine. His bot even offered to go get the next episode.(For the record, when someone says "there's no discoverability in podcasting," what they usually mean is "nobody's discovered my podcast." Word of mouth works just like an algorithm, and it doesn't change the rules every month.)I also got pitched by a company that wanted me to promote their ad-cutting app. I'm not naming them. As much as I dislike bloated ad loads, if you're selling an advertiser on getting in front of thousands of people and a chunk of them never hear the ad, that starts to look like fraud.Want People to Listen to Your Ads? Make Better AdsA theme I heard during the business days at Podcast Movement: if you want people to hear your ads, make them better. Exhibit A is comedian Bill Burr, who sold out Madison Square Garden. Back in 2013, he did a now-famous read for Shari's Berries where he read the company's instructions out loud and roasted the copy. The company called and asked him to take it down. He didn't. People ordered the berries anyway, partly because he said he'd get in trouble, it turned out they were delicious, and sales went up. Younger brands figured out that people were actually listening to him.The catch today: brand-safety robots now scan transcripts, and in a lot of cases "brand safe" means "boring (IMHO)." They don't always understand slang. Tell a bot "that's the bomb" and see what happens.Programmatic Ads vs. Selling Your Own StuffProgrammatic ads (the Geicos and Progressives that aren't host-read) pay somewhere between $1 and $7 per thousand downloads, depending on who you ask. That's why so many shows stuff their episodes full of them. Only 8.6% of podcast listeners say they could tolerate a few more ads if it keeps a podcast free, according to The Podcast Study 2026.Meanwhile, 54.8% already say podcasts carry too many ads. see moreI've always said the most profitable way to make money with your podcast is to sell your own product or service. If you buy my book, Profit from Your Podcast, I make about $12. At a $5 CPM, I'd need 2,400 downloads to make the same $12. Which is easier: 2,400 downloads, or selling one book to an audience you're specifically trying to attract?The PBS Method: Premium Podcasts and CrowdfundingNo product? Try the PBS method: give people a great show, then ask them to support it. Here's what the big premium podcast platforms take (in USD, including card processing):Captivate: 12% plus processing, about 14.9% + 30¢ per transactionBuzzsprout: a flat 15%, fees includedSupercast: 59¢ per subscriber per month, plus about 3.6% + 30¢Patreon (standard plan): about 12% + 30¢The best choice depends on your price. On a $5 monthly tier, Buzzsprout leaves you the most, about $4.25. At $10, Supercast pulls ahead because its per-subscriber fee is flat: you keep about $8.75, versus $8.50 at Buzzsprout and $8.21 at Captivate. We're talking pennies per person, but multiply that by a few hundred supporters and it adds up.My Paid Newsletter: Here's the Soul-Crushing PartMy newsletter, Podcasting Observations, lives on ...
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