Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a spicy and high-impact conversation with Lucy, the copywriter and messaging strategist behind My Right Hand Woman. She helps women-owned businesses sharpen their words, deepen their messaging, and finally make their content actually convert. If you’ve ever felt like your content is cute but not selling—or if your bio still says “I help people transform their lives”—this episode is your wake-up call.

From roasting generic Instagram bios to rewriting what it means to sell in the DMs, Lucy breaks down the exact ways to fix content that just isn’t working. If you're tired of checking the content box but still hearing crickets, this one’s for you.

✨ Topics Covered:

• The #1 reason your content isn’t converting (and how to fix it)
• Why generic language is killing your sales—especially words like “transform” and “empower”
• How to write bios and captions that actually talk like people
• What makes content copy vs. conversion copy (and why both matter)
• The biggest mindset shift that will set your messaging apart
• Why your sales page should be a “horror story” to non-ideal clients
• The difference between content writing and copywriting (and why you need both)
• How to test your own content: “Would I buy from me after seeing this?”
• Lucy’s offer breakdown—from 1:1 intensives to full VIP day copywriting experiences

“I think we put so much pressure on ourselves to be like spicy or controversial or provocative because we've been told we're in the attention economy and we need to just get attention. But honestly, it's so much more important for you to be clear, to have one core message that you say again and again, and you're known for something and you're untouchable for something that no one else can do the same way that you can.” – Lucy

CONNECT WITH LUCY:

Instagram: @mywritehandwoman

Facebook Page: My Right Hand Woman

Website: mywritehandwoman.com

LinkedIn: Lucy Bedewi

CONNECT WITH JILLIAN

• Follow me on IG: @thejillianmurphy
• Sign up for my FREE Webinar → go.thejillianmurphy.com
• Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply inspiring conversation with Carly, founder of The Good Vibe Media and The Good Vibe Studios. Carly is a passionate storyteller, studio owner, and female entrepreneur who has carved her path in the male-dominated world of videography by building two thriving businesses from the ground up. This episode is a must-listen for anyone navigating the challenges of entrepreneurship, building a creative business, or trying to stay rooted in their mission during hard seasons. Carly brings the realness, the grit, and the perspective shift every founder needs.

Topics Covered:

• How Carly broke into the male-dominated videography space and turned it into her strength
• The power of showing up authentically and consistently—even when no one is watching
• The long game of pitching (like her 12-year journey to land Make-A-Wish as a client)
• Why emotional connection and comfort on set are Carly’s secret weapons for standout video content
• How weddings unexpectedly led to landing a contract with Budweiser
• The hard truth about what it took to bootstrap her business as a single mom
• From survival to scaling: the turning point that led to building a team and rebranding to The Good Vibe
• Behind the scenes of launching her brick-and-mortar studio—including raising $100K on Kickstarter
• What really makes content powerful (hint: it’s not the camera—it’s the message)
• Real talk on revenue stress, mindset rewiring, and staying grounded in your "why"

“Like you have to start rewiring your brain. A friend of mine gave me this book. The essence of the book is all about how like what you are telling yourself. Like you have to rewire your brain and your thoughts in order to attract more of that abundance to come in.”

CONNECT WITH CARLY

Instagram: @carlygillieland

Instagram: @thegoodvibemedia

CONNECT WITH JILLIAN

• Follow me on IG: @thejillianmurphy
• Sign up for my FREE Webinar → go.thejillianmurphy.com
• Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply honest and empowering conversation with Lindsay Marie, founder of Powerhouse Women, a speaker, entrepreneur, and community builder for ambitious women who are growing into their next level. In this episode, Lindsay and Jillian go beyond surface-level strategy and explore the emotional, energetic, and personal transformations that are often required behind the scenes to grow a business—especially during life’s hardest seasons.

Whether you're navigating a personal storm, re-evaluating your business goals, or simply craving a deeper connection to your purpose, this conversation is here to remind you that transformation isn’t linear—and sometimes slowing down is the exact move required to grow.

Topics Covered:

• What it really means to evolve your identity while building a business
• Lindsay’s journey from carpet sales and network marketing to founding Powerhouse Women
• How to keep showing up online when you’re healing or in a hard personal season
• The power of honest community building—and why not everyone is meant to go with you
• Boundaries, energy management, and saying no without guilt
• Why Lindsay isn’t chasing big goals this year (and what she’s doing instead)
• The value of curiosity when clarity hasn’t arrived yet
• How to “do the work” without forcing healing or bypassing your emotions
• Navigating triggers, grief, and vulnerability while staying rooted in self-love
• Why your next-level self doesn’t need certainty—just deeper trust

“I'm just a different person and even what I want is different. So I'm in this weird period where like when I started out saying I don't know who I am, I actually don't because I'm not the person that I was before and I'm still taking the time to get to know the version of myself now and like what my authentic goals are because I don't think they're the same goals I was chasing before. I think they're, you know, it's still within the same realm but it's almost like, well, why do I think I need to have like this revenue number? But why? Like maybe I do, but why?” Lindsey

CONNECT WITH Lindsey

• Instagram: @lindseymarieofficial
• LinkedIn: Lindsey Marie
• Website: powerhousewomen.co
• Podcast: Powerhouse Women

CONNECT WITH JILLIAN

• Follow me on IG: @thejillianmurphy
• Sign up for my FREE Webinar → go.thejillianmurphy.com
• Join my Facebook Community: https://bit.ly/sellingsecretsgroup