In this second part of my Ask Me Anything series, I’m answering five questions about how we deliver SEO behind the scenes at Sara Does SEO!

I’m getting into what ongoing SEO support looks like for our clients, how we approach content after an SEO Fix, and the tool I’m liking right now for tracking visibility in AI search.

I’m also sharing the resources I personally use to keep up with SEO changes.

What I Cover:

- What our SEO retainers actually look like and why most clients don’t need monthly SEO work

- The ongoing audit and optimization work we offer after an SEO Fix

- How Content Intensives help past SEO Fix clients keep building their search visibility

- The tool I'm testing for tracking client visibility in AI search

- The most important lesson I’ve learned about setting expectations with SEO clients

Resources Mentioned:

- Ubersuggest: https://saradoesseo.com/ubersuggest*

- Sterling Sky and LocalU

- Near Media

- Whitespark Local Update Podcast

- Search Engine Roundtable with Barry Schwartz

Recommended Episodes:

- Episode 33: Sara, How Does Your Business Actually Work? (You Asked, Part 1)

How We Can Help:

🔧 The SEO Fix for wedding pros: https://saradoesseo.com/wedding-seo-services/seo-fix/

🔧 Content Intensives for wedding pros: Available for SEO Fix clients who want to continue growing their SEO with strategic content.

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

*This is an affiliate link, so I may earn commission. Please note that I always recommended Ubersuggest to my students because it's an affordable tool to get started with.

I can totally understand why SEO can feel like it’s always changing if your entire strategy is focused on ranking for one big keyword. But that’s exactly why I don’t want you putting all of your SEO effort into one search!

A strong SEO strategy uses a mix of higher competition keywords and lower competition keywords that can bring the right people to your website in different ways.

In this episode, I’m walking through how I think about lower competition keywords for photographers and wedding venues. I’m also sharing how these keywords can help you build an SEO strategy that keeps bringing in qualified traffic for years.

What I Cover:

- Why focusing on one high competition keyword can make your SEO strategy less steady

- How to diversify where your search traffic comes from

- Examples of lower competition keyword opportunities for wedding photographers and venues

- What to create to target these keywords

- How I find lower competition keyword ideas using brainstorming and SEO data

Recommended Episodes:

- Episode 34: Is SEO Really “Always Changing”?

How We Can Help:

🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I keep hearing business owners say they don't have time to keep up with SEO because it's "always changing." That idea frustrates me because, in my experience, sustainable SEO should work for the long-term!

In this episode, I share real client examples that are still getting thousands of targeted Google clicks from SEO work we did years ago. I also explain why focusing on timeless best practices and the right keywords can help your SEO keep working long after the initial setup.

If you've been wondering whether SEO is something you'll constantly have to chase, this ep is for you.

What I Cover:

- Why I don't believe SEO changes as much as people think

- Two real client examples of websites still getting thousands of Google clicks years after their SEO was set up

- What I mean by "timeless" SEO best practices that continue to work

- Why creating genuinely helpful content matters more than trying to outsmart search engines

- How targeting lower competition, more specific keywords leads to stronger long-term results

Recommended Episodes:

- Hit subscribe! Next week's Episode 35 will be about choosing lower competition, more specific keywords for long-term SEO results

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!