I know you want to talk about getting found on ChatGPT! But before we get into strategies for showing up in AI recommendations, I think it's really important to understand how a ChatGPT search actually works.

Because when someone asks ChatGPT to recommend a wedding venue or vendor, it's doing something pretty different from a traditional Google search.

I'm walking you through a real test search I did for wedding venues in North Carolina. We'll look at the multiple searches ChatGPT ran behind the scenes, how it decided which businesses to recommend, and what all of this means for your wedding business's AI visibility!

What I Cover:

- How couples search differently on ChatGPT compared to Google

- What actually happens behind the scenes when ChatGPT searches the web

- The concept of "query fan out" and why one ChatGPT prompt can trigger multiple searches

- What I discovered when I tested ChatGPT's recommendations for a wedding venue search

- How ChatGPT pulls together information from multiple sources to decide which businesses to recommend

Resources Mentioned:

- Backlinko's free ChatGPT Query Fan Out Chrome extension: https://chromewebstore.google.com/detail/chatgpt-query-fan-out-too/gmjegihghagkoepemkaaojbgajempdoe?hl=en&pli=1

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO + AI search optimization services for wedding pros, venues, and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I've been getting a lot of questions from wedding pros who are opening up their SEO rank trackers and seeing some scary stuff: keywords that fell 50 spots or "not ranked" at all.

Well, I have some encouraging news for you! Your Google rankings might actually be just fine.

Let's talk about what's happening with rank tracking tools and how I recommend checking your SEO progress today.

What I Cover:

- Why your rank tracker might show a big drop even when your actual Google rankings haven't changed

- The recent Google search changes that are making it harder for SEO tools to track rankings accurately

- What I've personally noticed when comparing Semrush reports to actual Google search results

- How to use Google Search Console to check whether your search traffic and visibility are actually declining

Resources Mentioned:

- Google Search Console: https://search.google.com/search-console/

How We Can Help:

🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I’ve had a few photographers ask me the same question recently: Should I create a separate website just for my wedding photography?

I totally understand the idea behind having a wedding-focused website, especially if you also offer commercial photography, travel photography, or other types of creative work. But from an SEO perspective, splitting your business across two websites can make things a lot harder!

I’m sharing a real client example of what happened when a photographer launched a separate wedding website, why building rankings on a new domain takes so much work, and what I recommend doing instead.

What I Cover:

- Why photographers are tempted to create separate wedding websites (I do get it!)

- What happened when one of our clients moved her wedding photography to a brand-new domain

- How having two websites can create confusion for Google, AI search tools, and potential clients

- My recommendation for showcasing multiple types of photography without starting your SEO over from scratch

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

Are those paid listing sites promising that paying them will help you show up in AI search? Oh boy, let's talk.

Before you pay for a membership because a salesperson says it will help you show up on ChatGPT, Claude, or Gemini, I want you to listen to this first.

In this episode, I’m walking through how I evaluate those sources, why a paid listing isn’t automatically valuable, and how you may be able to earn the right mentions without paying for them at all.

What I Cover:

- Why more online mentions don’t automatically mean more AI search visibility

- How to test the searches your ideal clients might actually make in AI tools

- What to look for in the source material ChatGPT uses for its recommendations

- How to decide whether a paid vendor listing could actually be worthwhile

- Two ways to build AI visibility without paying for listings

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I keep noticing Instagram profiles showing up on page one of Google for competitive wedding industry searches. And yes, that means your Instagram profile could potentially rank right alongside websites!

So why is Google choosing certain Instagram profiles over all the others? There are a few things the profiles I’m seeing in search results have in common.

In this episode, I’m breaking down those patterns and the three tweaks I’d make to give your Instagram profile a better chance of getting found on Google.

What I Cover:

- Why Instagram profiles are showing up in Google search results for wedding industry keywords

- What I noticed about the profiles ranking for searches like “DC makeup artist” and “Dallas wedding photographer”

- Why follower count doesn’t seem to be the deciding factor

- How to use your most important keyword in your Instagram profile name and bio

- Why optimizing your first pinned post may give Google even more context about your location and services

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

Some people are just naturally good at social media. They enjoy making content, they know what gets attention, and it actually brings them business!

So if that’s you, do you really need to add SEO too?

In this episode, I’m talking about why your marketing strategy doesn’t have to look like everyone else’s. I also share a few situations where SEO can still be useful, even if social media is already working really well for you.

What I Cover:

- Why I think some people are naturally better suited to social media than others

- What I’ve noticed about creators who seem genuinely good at getting attention online

- Why you don’t necessarily need SEO if social media is bringing you enough bookings

- When it might make sense to add SEO as another source of inquiries

- Why your Google presence still matters when someone discovers you on social media

- Why SEO may feel easier if you prefer written, educational content over social media content

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

A commenter recently said on one of my Instagram posts: "Unfortunately, you can't just quit social media if your SEO is good." I want to talk about it! (and you might be surprised by my thoughts on this 😉)

There’s a big difference between using social media to prove you’re still in business, versus relying on it to constantly reach new people and bring in every lead.

In this episode, I’m talking about what happens when SEO becomes a reliable source of inquiries. Can you quit social media entirely? Press play for what I'm seeing.

What I Cover:

- The difference between using Instagram as a “vibe check” and relying on it as your main lead source

- What I’m seeing from clients who get strong SEO results without being very active on social media

- When quitting social media entirely might actually be possible

Recommended Episodes:

- Episode 38: SEO vs Social Media: Which One is Easier?

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I’ve been thinking a lot lately about how much harder social media feels than it used to. Creating one post can mean filming video, editing clips, writing hooks, choosing audio, and hoping you grab someone’s attention fast enough for them to keep watching.

At the same time, SEO actually feels easier to me than it did years ago. AI can support so much of the content creation process, and search is expanding beyond Google in ways that give small businesses more opportunities to get found.

If social media is starting to feel like a LOT, you need to press play on this episode!

What I Cover:

- Why social media content feels more demanding than it did 10 years ago

- The amount of work that now goes into creating short-form video and getting the hook right

- Why SEO can feel calmer and more flexible than social media

- How AI tools are making parts of the SEO content process easier

- Why you still need a smart strategy instead of handing your entire SEO process over to AI

- The new opportunity of AI search and GEO

Resources Mentioned:

- Blogging with AI workshop: https://www.crowdcast.io/c/ai-blog-workshop

How We Can Help:

🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/

Recommended Episodes:

- Next episode #39: Can I Quit Social Media if I Do SEO?

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!