This is episode 777.

Read the complete transcript on the Sales Game Changers Podcast website here.

In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a powerhouse guest. Zhenia Klevitsky, Chief Growth Officer at ITC Federal, appears on today's show.

One of the key messages that the Institute for Effective Professional Selling (IEPS) strongly communicates is that Sales and Marketing must work stronger together today more than ever before. With two decades of experience in government contracting, Zhenia shares real-world strategies for aligning sales and marketing to win complex, high-stakes federal deals. She explains why the old silos between BD and marketing no longer work and how modern GovCon growth teams must act as a unified revenue engine.

You’ll learn:

✅ Why mission-first messaging is essential in federal sales

✅ How account-based marketing (ABM) shapes perception long before the RFP

✅ The power of community involvement in building trust with government buyers

✅ Why thought leadership beats traditional capture in today’s market

✅ How AI, automation, and shifting buyer expectations are changing the rules Zhenia also shares a detailed case study on how her team successfully embedded into a tight-knit local community in New Mexico and won a major contract through a bold mix of philanthropy, targeted marketing, and authenticity.

Whether you're a B2G sales leader, a marketing strategist, or an executive navigating the federal buying landscape, this episode will challenge you to rethink your approach and embrace true collaboration.

🔔 Don’t forget to subscribe for more episodes that explore how sales and marketing can work together to drive effective growth in complex industries. #GovCon #FederalSales

#SalesGameChangers #B2G #MarketingForSales #AccountBasedMarketing #ITCFederal #ZheniaKlevitsky #MissionFirst #SageCommunications #SalesLeadership #MarketingStrategy #BDTips

This is episode 776.

Read the transcript on the Sales Game Changers Podcast website.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today’s show, Lee Fisher, Vice President for Public Sector at Docusign discusses how public sector selling professionals can bring more value to their customers to help them achieve their mission.

Lee will be a featured panelist at the hybrid IEPS Selling Essentials Workshop “End of Federal Busy Season Selling Strategies” on August 7. Learn more and register here.

Find Lee on LinkedIn.

LEE’S TIP: “You have to be good at a lot of things now. Knowing your missions, being consultative, being a master of your craft, using AI. And successful sales reps really care about their personal brand.”

This is episode 775.

Read the complete transcript on the Sales Game Changers Podcast website.

This is the fourth episode of the "AI and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured more ideas on how organizations should be using AI. It also featured the launch of the new Capgemini EVAL AI audit solution.

Fred's guest again was expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry.

Find Zeev on LinkedIn.

ZEEV'S TIP: “AI should help you bring out more of your unique voice, not more of the AI. If your sales emails, LinkedIn posts, or proposals all start to sound the same, you're losing the trust that real relationships are built on."

This is episode 774.

Read the complete transcription on the Sales Game Changers Podcast website here.

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

Watch the interview on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Deirdre Jones Director of the University of Toledo, Edward H. Schmidt School of Professional Sales.

Find Deirdre on LinkedIn.

DEIRDRE'S ' TIP: “We create a safe environment where students can fail fast, learn, and get back up stronger. We teach our students to sell with confidence, courage, and compassion."

This is the second episode of the “Marketing and Selling Effectiveness Podcast.” Every other Tuesday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today’s show, Julie shared insights on how marketing organizations can develop better content to help the sales process flow. Center for Elevating Women in Sales Leadership president Gina Stracuzzi also appeared on today’s show.

Find Julie on LinkedIn.

JULIE’S TIP: “Good content will strengthen trust. Your customer will think, ‘These guys know what I need. They’re answering my questions. I’m excited about it. I’m learning—and they’re the experts.’

This is episode 772.

Read the complete transcription on the Sales Game Changers Podcast website.

This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional past keynote speaker Marcus Sheridan.

Marcus was the keynote speaker at the 2015 IEPS Award Event.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Marcus discusses his new book "Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader."

Find Marcus on LinkedIn.

MARCUS' TIP: "The fastest way to build trust and rise above the noise in B2B sales today is to show up on video—face-to-camera, one-to-one. Your prospects don’t need another email. They need to see you, hear you, and feel like they already know you before the first meeting."

This is episode 770.

Read the complete transcription on the Sales Game Changers Podcast website here.

This is the third episode of the “AI and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today’s show featured three things sales organizations must be considering for AI in selling effectiveness from Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry.

Find Zeev on LinkedIn.

ZEEV’S TIP: “Every company today needs an AI governance board — people inside the company who look at what’s good and bad, what’s possible and not, where the risks are low and where they’re high. Without it, it’s the Wild West—and that’s how you get hurt.”

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

Watch the interview on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Dr. Lane Wakefield from Baylor University.

Find Lane on LinkedIn.

LANE'S' TIP: “We try to teach our students to choose their first job by who the manager is, and less so if it’s a sport or a team that they like.”