Forget retainers and bloated decks: Dana Hork is building a better agency model from the ground up. In this episode, the Beers with Friends founder shares how productized services, sprint-based delivery, and brand clarity are reshaping the agency world. You’ll learn why mind reading is for suckers, what a “beer run” is in marketing, and how to get marketers and founders to finally speak the same language.

You’ll hear:

• Why trust and collaboration beat the black-box agency mode

• How to talk to your founder without reading their mind

• Why marketers should fall in love with the problem, not the solution

• What it means to build brand from the inside out
  
  

If you're tired of bloated campaigns, vague retainers, or founder-marketer misalignment, this episode will feel like a crisp, cold one at the end of a long sprint. Cheers.

In this episode, Jake Goldman, Head of Public Affairs and Communications at Beta Technologies, shares how his team communicates credibility in the high-stakes world of electric aviation. “This isn’t an app,” he explains—it’s about putting people in planes, managing regulators, and proving the tech works. Jake covers how public affairs, lean teams, and political comms experience shape the strategy, and why the press release is just the last part of the story.

Join us for this fascinating conversation about the intersection of breakthrough technology and strategic communications with one of the industry's rising communications leaders.

Visit www.thestartupmarketer.com to learn more and be part of the community.

Sabra Willner brings decades of experience across agencies, Fortune 500s, and startups into one of the most dynamic interviews of the series. She breaks down the role of marketing not just as a growth engine, but as a driver of business transformation. From customer advisory boards to brand mascots to the underutilized power of BDRs, Sabra explains how strategic creativity and close collaboration across teams can set startups apart—without blowing their budget. Her episode is packed with actionable insights and controversial takes sure to get you thinking about your own brand strategy.