The Death and Reinvention of the Agency Model with Dana Hork
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The Death and Reinvention of the Agency Model with Dana Hork
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Forget retainers and bloated decks: Dana Hork is building a better agency model from the ground up. In this episode, the Beers with Friends founder shares how productized services, sprint-based delivery, and brand clarity are reshaping the agency world. You’ll learn why mind reading is for suckers, what a “beer run” is in marketing, and how to get marketers and founders to finally speak the same language.
You’ll hear:
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Why trust and collaboration beat the black-box agency mode
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How to talk to your founder without reading their mind
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Why marketers should fall in love with the problem, not the solution
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What it means to build brand from the inside out
If you're tired of bloated campaigns, vague retainers, or founder-marketer misalignment, this episode will feel like a crisp, cold one at the end of a long sprint. Cheers.