Today’s show focuses on values. How do we get clear on our values, and how do we best help our clients get clear on their values? Our starting point is to understand the crucial difference between needs and values. Join us to discover the transformative power of values-based coaching!

Alma Weaver Jones is an executive coach who recently rebranded her company to Soul Weaver, focusing on the positive power of coaching and synergy. As a coach, facilitator, and leadership catalyst, she has coached, inspired, and motivated thousands to build lives and careers that are energizing and fulfilling. With over 20 years of experience as a professional coach, Alma’s portfolio includes high-profile leaders, non-profit organizations, and Fortune 500 companies that recognize the value of developing their human capital as they work toward a shared vision. Alma’s varied background includes executive roles in the staffing industry and the nonprofit sector. She has been on staff at the University of Texas at Dallas since 2005, where she trains and mentors students in coaching programs and coaches leaders in the research department.

Show Highlights:

• Alma’s impetus and inspiration to rebrand after many years
• Alma’s experience with Thomas Leonard, “the father of coaching” (founder of the ICF)
• “Everyone is being chased by a need.” (Needs are different from values. Are you running FROM something or TOWARD something?)
• Finding clarity about your values and getting your needs met (Learn to ask yourself the right questions.)
• Working from a place of values with organizations with strengths in psychology and soul fulfillment
• Alma’s best advice for creating a thriving, sustainable coaching business: Find connection, cultivate collaboration, and allow yourself time to build your “runway.”
• Considerations in weaving a tapestry of values (“What I value” and “what my values are” aren’t the same!)
• Key takeaways from Alma: “Look at how you, your clients, and your clients’ companies can find ways to live their values. It goes beyond profitability.”

Resources:

Connect with Alma Weaver Jones: Website, Email, and LinkedIn

Connect with Meg:

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Explore the STaR Coach Community and see what’s available there for you!

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Do you feel stuck in the mindset of creating new lead magnets over and over again to grow your email list? There is a better way! The most effective email list-building strategies today focus on genuine value exchange. Are you ready to learn six proven strategies for building your email list beyond the traditional lead magnet? Join us to learn more!

Marci Rossi is a business strategist who helps new and growing coaches build a business that is strategic, streamlined, and set up for real growth. With a background in law and corporate business, Marci is known for her ability to cut through the noise, simplify decisions, and create smart workflows that make business feel a lot lighter. She’s the creator of The Shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to clear, confident, and fully up and running. Marci blends strategy with structure to help her clients move faster, focus on what really matters, and make progress they can feel. When she’s not working behind the scenes in someone’s business, she’s usually hanging out with her dogs, watching Friends reruns, or saving recipes she’ll probably never make.

Show Highlights:

• Taking a NEW path to success through your email list
• AI has changed the landscape. It takes more in today’s world.
• Components of a genuine value exchange: (Think “MAGNET.”)
• Micro-offers
• Access
• Group projects
• Nurturing content
• Events
• Things (the tangible templates, tools, and tests)
• Never violate the trust of someone who gives you their email address. Be a good human!
• “We aren’t here to convince people to like us; we are here to serve the people who are already paying attention to us.” –Marci Rossi
• Key takeaways: AI can help, but your authenticity must come through; and we can only serve when we put ourselves out there.

Resources:

Connect with Marci Rossi: Website, LinkedIn, and Facebook

Connect with Meg:

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Only a few spots remain! Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Explore past episodes and other resources at www.STaRcoachshow.com.

In today’s episode, I’m going solo to explore a question I’ve been asked dozens of times: “Should I take notes during my coaching sessions?” As with many things in life, this is not a black or white issue, and the experts are divided over their answers. It’s a simple question that doesn’t have a simple answer! Join me to weigh the ins and outs of the “great notes debate.”

Show Highlights:

• There are two sides of the coin with strong opinions on both:
• Side 1: Taking notes during sessions:
• Note-taking can make you a better listener. (Are you distilling the info down to the essence of the conversation or trying to capture EVERY detail?)
• It gives the coachee a “break” from being stared at.
• My personal experience in documentation
• Taking notes helps track details, progress, and accountability.
• Side 2: Minimal note-taking (or the “less is more” mindset):
• Our job is to hold space for the client to process through the session; note-taking is not necessary.
• Note-taking can slow you down to the point that you won’t “end up” at the same place as your client.
• Note-taking can cause you to miss nonverbal cues from the client.
• The big question around taking notes: What is the purpose of your notes?
• Grounding with ethical principles in coaching around legality, records, privacy, etc
• What seasoned coaches say about their notes regarding transparency
• Finding middle ground in the Great Notes Debate
• The science of what happens in our brains:
• Divided attention vs. deep, empathetic listening
• Deciphering body language
• Is note-taking truly about helping the client move forward?
• Workable solutions to find middle ground: use appropriate forms, practice strategic note-taking (the two-layer approach, ABC framework, and technology tools)
• Meg’s advice: “Craft your own approach and find what works for you to serve your clients best and maintain the integrity of the coaching relationship.”
• To beginning coaches: “Give yourself permission to experiment while building your curiosity and presence muscles.”

Resources:

Connect with Meg:

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the third Thursday of every month at 1:00 p.m. CT.

Explore past episodes and other resources at www.STaRcoachshow.com.

The important question every coach asks is, “How do I attract great clients?” We all want more amazing clients without having to invest in more marketing. Are you spending too much energy on building visibility and credibility? Learn to spend less time on daily content creation and more time on strategic relationship building and direct client generation! That’s our focus in today’s episode. Join us to learn more!

Mary Cravets is an award-winning client generation expert and international speaker who helps coaches grow their businesses without working nights and weekends. She’s heard all the confusing and conflicting advice, and she’s not surprised that most coaches struggle to establish a sustainable business–but she’s here to change that. Using Mary’s methods, the majority of her clients quickly increase their income by 50% or more. Her clients range from the former CFO of Microsoft North America to coaches in their first few years of business.

Show Highlights:

• A story from Mary: How 20 minutes of coaching can be transformative
• What keeps coaches stuck? Confusion about visibility vs. lead generation (Credibility/visibility should be 10-20% of your time, and lead generation 80-90%.)
• “Lead generation is all about sparking, building, and nurturing genuine relationships.” –Mary Cravets
• Identifying strategies vs. action steps (not dependent on competence!)
• What things lead to success for coaches? Referrals and speaking engagements
• Break down your discomfort; where is it coming from?
• “More clients, less marketing”: What does it mean?
• The skill set of client generation is not intuitive; it is challenging.
• Magnetic messaging is the key to client generation.

Resources:

Connect with Mary Cravets: Website, Free program: Uncomplicate Your Marketing, and

Facebook

Connect with Meg:

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Explore past episodes and other resources at www.STaRcoachshow.com.

I was recently interviewed by John Ray on The Price And Value Journey Podcast, and I thought it only fitting to return the favor. I’ve loved spending time with John and getting to know him and his work. Today’s topic is an important one: pricing. We will discuss what we tell ourselves about pricing, how we underprice ourselves, and what needs to change about our pricing mindset. John has extensive experience and valuable wisdom to share, and every coach needs to hear what he has to say! Join us!

John Ray is a consultant and business coach who advises expert service providers, including consultants, coaches, attorneys, fractional executives, and other service professionals, on two of their biggest challenges: pricing and business development. He is passionate about how changes in mindset, positioning, and pricing change the trajectory of a business and the lifestyle choices of a business owner. John’s #1 bestselling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, was published in 2023. John is a radio enthusiast and fellow podcaster, hosting The Price And Value Journey Podcast and North Fulton Business Radio.

Show Highlights:

• Red flags of inadequate pricing: pricing by the hour and working too hard for too little money
• “You need a certain number of clients who are saying NO because you are too expensive.” –John Ray
• As a service provider, YOU are the product.
• Mindsets that get in the way of success for service providers: impostor syndrome, inadequacy, and helping
• Generosity Mindset: Getting in the head of your clients and understanding where they see value in what we deliver
• An example of the generosity mindset at work in the intangibles
• “The effectiveness of your pricing is constrained by your willingness to have a value conversation.” –John Ray
• Sales vs. serving people in understanding their needs, wants, hopes, desires, and fears
• Considerations in offering differentiated options to clients with a “good, better, best model”
• Advice about creating long-term clients
• Don’t turn yourself into a commodity!
• Messages about pricing across the lifespan of a business
• Pricing adequately will help you achieve the ultimate goal of working less and earning more.
• Abundance vs. scarcity mindset

Resources:

Connect with John Ray: Website, Facebook, Emaill, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices book, and The Price And Value Journey Podcast

Connect with Meg:

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Click here for more information and sign up now!

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As service providers, it’s imperative that we emphasize our own well-being before we can be there fully to help others. My guest is the ideal person to help us understand this concept of transforming sabotage into success. Join us to learn more!

Carol Look is a psychotherapist, Founding EFT Master, bestselling author, and international speaker. In creating The Yes Code, her signature coaching method, she combines her traditional training as a psychotherapist with clinical hypnosis and advanced applications of EFT for unprecedented results. Known for her laser-like focus and state-of-the-art approach, Carol has utilized EFT tapping for over 25 years to help clients release their limiting beliefs and emotional conflicts, enabling them to enjoy lives of exceptional success and fulfillment. Carol is a world-renowned EFT workshop presenter and is a regularly featured energy medicine expert on leading global telesummits and documentaries. Her book, The Yes Code, was just released in late 2024.

Show Highlights:

• Carol’s journey to create The Yes Code, her three-step coaching process
• “Taking care of myself consistently is what changed my life.”--Carol Look
• The importance of asking the right questions to address the core issues
• Understanding the emotional expense of sabotaging yourself with the fear of visibility and success
• Questions to ask yourself to understand your behaviors (the real issue vs. surface behaviors)
• Being neutral about our reactions
• Tapping (EFT): the ultimate stress-relief technique (that rewires your brain)
• An example of using Carol’s technique around the fear of being visible
• Carol’s takeaway from our conversation regarding calming down your stress levels (A tapping technique will help in only 10 minutes daily!)

Resources:

Connect with Carol Look: The Yes Code Website (free resources), Carol’s Website, and The Yes Code book

Connect with Meg:

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Explore past episodes and other resources at www.STaRcoachshow.com.

Today’s expert guest joins us to explore the essentials of business building through self-coaching and personal alignment. We discuss the importance of self-reflection, niching down, and adapting in today’s ever-changing coaching landscape. Join us to learn more!

Ellen Kocher is a visionary entrepreneur, workplace wellness expert, and Master Certified Coach who works with coaches to be their very best. She has over two decades of experience empowering individuals, teams, and organizations to thrive through transitions. Her long career is a testament to her agility, creativity, and passion for building solutions that drive meaningful impact. The founding of three thriving businesses reflects her innovative approach to coaching and consulting. Her book, Wake-Up, Shake-Up, Thrive! How to Lift Up Your Life in Your 50s and Beyond, and transformative workshops have inspired professionals worldwide to embrace growth, possibility, and reinvention at every stage of life.

Show Highlights:

• Using a coach approach on ourselves, and what that means
• Ask the important question—and re-ask it continually.
• Ellen’s personal example of using a coach approach on herself by listening and adapting
• Understanding your “inside driver” to resolve and succeed in your values-based coaching business
• Feeling “wobbly”? Here are Ellen’s tips:
• Ask, “Who am I?” (Use self-awareness, and focus on being and doing.)
• Align with your values, and re-align when necessary.
• Be open to growth and “pivot-ness.” (There is power in pivoting!)
• Niche down as specifically as possible by listening to internal and external feedback. (Try, listen, observe, and adapt.)
• Highlights of Ellen’s journey and the many pivots along the way
• Ellen’s #1 takeaway about collaboration, connection, and needing others

Resources:

Connect with Ellen Kocher

LinkedIn, Whealthness Facebook, Wake-Up Shake-Up, Thrive, Facebook, Wake-Up, Shake-Up, Thrive! How to Lift Up Your Life in Your 50s and Beyond book, and Email.

Connect with Meg

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Explore past episodes and other resources at www.STaRcoachshow.com.

In today’s solo episode, we are exploring why developing emotional regulation is fundamental to having an effective coaching mindset. We will learn how emotions are valuable clues to our underlying thoughts and self-talk. I’ll share practical techniques to master your emotional compass. Join me!

Show Highlights:

• A personal example from Meg
• The key is to slow down and discover what’s happening beneath the surface to generate your emotions.
• Guard against putting yourself in the middle of the session. It’s supposed to be about the client!
• Unregulated emotions lead to hijacked
• sessions, where we project our own issues onto our clients and miss important clues.
• Five specific techniques to use to master your emotional compass:
• Develop a pre-session centering ritual.
• Practice the pause.
• Use body awareness as an early warning system.
• Maintain a reflection journal to document moments of emotional activation during sessions.
• Work with your own coach to explore your emotional patterns.
• Examples of different coaching scenarios that trigger our responses
• The client’s perspective is THE most important one, not yours.
• Emotional regulation is about developing a wise relationship with your emotions so you can learn from them.
• “Great coaches are not emotionless; they are emotionally masterful.”
• One simple practice to strengthen your emotional regulation muscle: “Name it to tame it.”
• Remember that emotions are clues, not commands.

Resources:

Connect with Meg:

ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August 2025. Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.